In this article, we will explore the Top 10 American Beauty YouTubers, diving into the unique styles and contributions of creators like James Charles, NikkieTutorials, Jeffree Star, Jaclyn Hill, and Kathleen Lights. Stay tuned as we go through each influencer's journey and impact on the beauty community.
1. James Charles
Who is James Charles?
James Charles, whose real name is James Charles Dickinson, is a renowned makeup artist and beauty influencer. He joined YouTube on December 1, 2015, and has since amassed a substantial following with over 23.9 million subscribers. Known for his vibrant makeup tutorials and collaborations, James became the first male spokesperson for CoverGirl, marking a significant milestone in his career.
For more about James Charles, visit his YouTube Channel.
James Charles is based in the United States.
Audience
James Charles' audience primarily consists of makeup enthusiasts, particularly teens and young adults who are passionate about beauty and lifestyle content. For instance, viewers frequently engage with his makeup tutorials and reaction videos, such as "REACTING TO THE BIGGEST MAKEUP TIKTOKS OF 2024!" and "Playing Among Us In Real Life 2!" which have garnered millions of views and active community participation.
Key Metrics
James Charles' YouTube channel showcases impressive statistics and engagement metrics:
- Engagement Rate: 3.71%
- Subscribers: 23.9M
- Average Video Length: 20.19 minutes
- Video Views: 4.47B
Content Focus
- Makeup Tutorials and Challenges: James Charles is known for his vibrant and creative makeup tutorials, often incorporating unique challenges like the "FULL FACE UNDER $100 AT WALMART MAKEUP CHALLENGE!"
- Reaction Videos: He frequently reacts to trending beauty content, such as "REACTING TO THE BIGGEST MAKEUP TIKTOKS OF 2024!" and "5 MINUTE CRAFT MAKEUP HACKS KEEP GETTING WORSE."
- Collaborations: James collaborates with other influencers and celebrities, creating engaging content like "Doing Kylie Jenner's Halloween Makeup" and "Gamers Pick My Makeup! ft. Dream, Corpse, PewDiePie & more!"
2. NikkieTutorials
Who is NikkieTutorials?
NikkieTutorials, whose real name is Nikkie De Jager, is a prominent beauty and makeup content creator on YouTube. She joined the platform on June 23, 2008, and has since garnered over 14 million subscribers. Known for her transformative makeup tutorials and collaborations with celebrities, Nikkie has made a significant impact in the beauty community.
For more about NikkieTutorials, visit her YouTube Channel.
NikkieTutorials is based in the Netherlands, specifically in Wageningen.
Audience
NikkieTutorials' audience primarily consists of makeup and beauty enthusiasts, particularly teenagers and young adults who are passionate about transformative makeup looks. For instance, her "POWER OF MAKEUP" series, which showcases the dramatic effects of makeup, and celebrity collaborations like "Doing LUKE HEMMINGS' Makeup!" are highly popular among her viewers.
Key Metrics
NikkieTutorials' YouTube channel showcases impressive statistics and engagement metrics:
- Engagement Rate: 4.66%
- Subscribers: 14.6M
- Average Video Length: 21.79 minutes
- Video Views: 2.06B
Content Focus
- Makeup Tutorials and Transformations: NikkieTutorials is renowned for her detailed and transformative makeup tutorials, such as "Doing LUKE HEMMINGS' Makeup!" and her popular "Power of Makeup" series.
- Product Reviews and First Impressions: She frequently reviews and gives first impressions of beauty products, providing honest feedback in videos like "Kim.. are you serious? 😳 The TRUTH! Trying SKKN by Kim."
- Collaborations and Challenges: Nikkie collaborates with celebrities and influencers, creating engaging content like "Turning ZARA LARSSON Into My TWIN!" and fun makeup challenges such as "FULL FACE of Makeup I FORGOT Existed!"
3. jeffreestar
Who is jeffreestar?
Jeffree Star, born Jeffrey Lynn Steininger Jr., is a multifaceted creator known for his work as a makeup artist, cosmetics creator, singer/songwriter, and fashion enthusiast. He joined YouTube on February 14, 2006, and has since built a substantial following with 15.7 million subscribers. For more about Jeffree Star, visit his YouTube Channel.
Jeffree Star is based in the United States and currently resides in Casper, Wyoming.
Audience
Jeffree Star's audience primarily consists of young adults who are passionate about makeup, fashion, and beauty. For instance, viewers frequently engage with his product reveals like the "Gold Blooded 💰 Palette & Collection Reveal!" and personal vlogs, which often garner hundreds of thousands to millions of views.
Key Metrics
Jeffree Star's YouTube channel showcases impressive statistics and engagement metrics:
- Engagement Rate: 3.95%
- Subscribers: 15.7M
- Average Video Length: 18.14 minutes
- Video Views: 2.6B
Content Focus
- Makeup Reveals and Product Launches: Jeffree Star frequently unveils new makeup collections and products, such as the "Gold Blooded 💰 Palette & Collection Reveal!" and "Psychedelic Circus 🍄 Palette & Collection Reveal!"
- Personal Vlogs and Updates: He shares personal vlogs and updates, giving viewers a glimpse into his life and behind-the-scenes moments, often featured in "THE JEFFREE STAR SHOW."
- Makeup Reviews and Tutorials: Jeffree provides in-depth reviews and tutorials on various makeup products, helping his audience make informed beauty choices.
4. Jaclyn Hill
Who is Jaclyn Hill?
Jaclyn Hill, a professional makeup artist and beauty influencer, joined YouTube on September 7, 2010. Known for her makeup tutorials and product reviews, she has amassed a significant following with over 5.47 million subscribers. For more about Jaclyn Hill, visit her YouTube Channel.
Jaclyn Hill is based in the United States, with her operations centered in Agoura Hills, California, and she was born in Illinois.
Audience
Jaclyn Hill's audience primarily consists of young women who are passionate about beauty and makeup. For instance, her "Smokey Cat Eye Tutorial" has garnered 16 million views, and her collaboration video "Get Ready With Me & Kim Kardashian" has 11 million views, indicating a strong interest in makeup tutorials and celebrity collaborations.
Key Metrics
Jaclyn Hill's YouTube channel showcases her expertise as a professional makeup artist.
- Subscribers: 5.47M
- Average Video Length: 30.24 minutes
- Video Views: 16M
Content Focus
- Makeup Tutorials and Reviews: Jaclyn Hill creates detailed makeup tutorials, including smokey eye looks and brow shaping, as well as product reviews to provide insights on various beauty products.
- Challenges and Tags: She engages her audience with fun challenges and tags, such as the "No Mirror Makeup Challenge" and "Bean Boozled Challenge."
- Get Ready With Me (GRWM) and Vlogs: Jaclyn shares personal and interactive GRWM videos, along with vlogs that offer a glimpse into her daily life and special events.
5. Kathleen Lights
Who is Kathleen Lights?
Kathleen Lights, whose real name is Kathleen Fuentes, is a well-known beauty content creator on YouTube. She joined the platform on January 26, 2013, and has since amassed over 4.1 million subscribers with her engaging makeup tutorials, product reviews, and fun challenges. For more about Kathleen Lights, visit her YouTube Channel.
Kathleen Lights is based in the United States, specifically in Miami, Florida.
Audience
Kathleen Lights' audience primarily consists of beauty enthusiasts, particularly young women who are passionate about makeup and skincare. For instance, her "My Current Faves....YOU NEED THESE!" video has garnered 293,884 views, and her "Full Face Drugstore Makeup Tutorial & Affordable Brushes!" video has an impressive 16 million views, indicating a strong interest in product recommendations and affordable beauty solutions.
Key Metrics
KathleenLights' YouTube channel showcases her expertise and popularity in the beauty community.
- Subscribers: 4.1M
- Average Video Length: 23.23 minutes
- Video Views: 16M
Content Focus
- Beauty Reviews and Tutorials: Kathleen Lights creates detailed reviews and tutorials on various beauty products, providing her audience with in-depth insights and practical application tips.
- Fun Challenges and Tags: She engages her viewers with entertaining challenges and tags, such as "Makeup I FORGOT I HAD - Shop My Stash!!" and "TOP 10 HOLYGRAIL CANT LIVE WITHOUT PRODUCTS."
- Product Recommendations and Hauls: Kathleen frequently shares her favorite products and conducts hauls, offering recommendations and showcasing new beauty finds, as seen in videos like "SEPHORA HAUL + SALE RECOMMENDATIONS."
6. Jackie Aina
Who is Jackie Aina?
Jackie Aina, whose real name is Jackie Aina, is a renowned beauty influencer and licensed cosmetologist who began her YouTube journey on March 12, 2006. Known for her engaging makeup tutorials and product reviews, she has amassed a substantial following with over 3.49 million subscribers. Jackie has also worked for prestigious brands like MAC and Bobbi Brown and has her own lifestyle brand called FORVR.
For more about Jackie Aina, visit her YouTube Channel.
Jackie Aina is based in the United States, specifically in Los Angeles.
Audience
Jackie Aina's audience primarily consists of beauty enthusiasts, particularly women who are passionate about makeup, skincare, and self-care routines. For instance, her video "Self Care with Jackie Aina ft Tabitha Brown" has garnered 129,113 views, and her review "WELP!!! I Said What I Said! Florence By Mills Review" has an impressive 4.6 million views, indicating a strong interest in both self-care and product reviews.
Key Metrics
Jackie Aina's YouTube channel showcases her expertise and popularity in the beauty community.
- Subscribers: 3.49M
- Average Video Length: 25.53 minutes
- Video Views: 4.6M
Content Focus
- Beauty and Makeup Tutorials: Jackie Aina creates detailed makeup tutorials and product reviews, often focusing on inclusivity and changing beauty standards.
- Personal Vlogs and Self-Care Routines: She shares personal vlogs and self-care routines, offering a glimpse into her daily life and promoting wellness.
- Fashion and Lifestyle Content: Jackie also covers fashion and lifestyle topics, including event vlogs like "I Showed Up to Milan with NO Clothes | MFW Vlog" and "In My Fashion Era?! NYFW Vlog."
7. Desi Perkins
Who is Desi Perkins?
Desi Perkins, a prominent beauty and lifestyle content creator, joined YouTube on August 17, 2013. Known for her engaging makeup tutorials and fashion hauls, she has amassed over 3.16 million subscribers. For more about Desi Perkins, visit her YouTube Channel.
Desi Perkins is based in the United States, specifically in Los Angeles, California.
Audience
Desi Perkins' audience primarily consists of beauty and lifestyle enthusiasts, particularly young women who are passionate about makeup, skincare, and fashion. For instance, her video "Girl talk! Pregnancy, Postpartum & Labor w/ Jamie Genevieve" has garnered 169K views, and "How My Makeup Routine Has Changed | DESI PERKINS" has 298K views, indicating a strong interest in personal life updates and evolving beauty routines.
Key Metrics
Desi Perkins' YouTube channel showcases her expertise and popularity in the beauty and lifestyle community.
- Subscribers: 3.16M
- Average Video Length: 23.23 minutes
- Video Views: 1.4M
Content Focus
- Beauty and Makeup Tutorials: Desi Perkins creates detailed makeup tutorials, including everyday looks and special transformations, such as her popular Halloween makeup series.
- Lifestyle and Personal Vlogs: She shares personal vlogs and lifestyle content, discussing topics like pregnancy, postpartum, and labor, as well as updates on her daily life.
- Fashion and Hair Styling: Desi also focuses on fashion and hair styling, offering tips and showcasing different styles in her videos.
8. PatrickStarrr
Who is PatrickStarrr?
PatrickStarrr, born Patrick Sidney Libo Simondac, is a renowned makeup artist and beauty influencer who joined YouTube on February 27, 2013. Known for his inclusive approach to beauty, he emphasizes that "MAKEUP IS A ONE SIZE FITS ALL" and enjoys working with people and doing others' makeup on his channel. For more about PatrickStarrr, visit his YouTube Channel.
PatrickStarrr is based in the United States, specifically in Los Angeles, California, at 2355 Westwood Blvd. #430.
Audience
PatrickStarrr's audience primarily consists of beauty enthusiasts who are passionate about makeup transformations and celebrity makeovers. For instance, his video "Kim Kardashian Makeup Transformation" has garnered significant views, and his vlogs, such as "A Day in the Life of PatrickStarrr," attract viewers interested in behind-the-scenes content and lifestyle updates.
Key Metrics
PatrickStarrr's YouTube channel showcases his expertise and popularity in the beauty community.
- Engagement Rate: 3.95%
- Subscribers: 4.38M
- Average Video Length: 23.23 minutes
- Video Views: 1.4M
Content Focus
- Makeup Tutorials and Transformations: PatrickStarrr creates detailed makeup tutorials and transformations, often featuring drag queen looks and celebrity makeovers.
- Lifestyle Vlogs and Behind-the-Scenes Content: He shares personal vlogs and behind-the-scenes content, offering a glimpse into his daily life and special events.
- Product Launches and Reviews: PatrickStarrr frequently unveils new beauty products and provides in-depth reviews, helping his audience make informed beauty choices.
9. Michelle Phan
Who is Michelle Phan?
Michelle Phan, a renowned beauty and lifestyle content creator, joined YouTube on July 18, 2006. Known for her transformative makeup tutorials and entrepreneurial ventures, she has amassed over 8.6 million subscribers. Michelle, whose real name is also Michelle Phan, co-founded the beauty subscription service ipsy and launched her own cosmetic line, em by Michelle Phan. For more about Michelle Phan, visit her YouTube Channel.
Michelle Phan is based in the United States, specifically in Boston, MA.
Audience
Michelle Phan's audience primarily consists of young women who are passionate about beauty, skincare, and personal growth. For instance, her video "Ryan Higa on Fame, Depression, and his Creative Process" has garnered 445,043 views in 2 months, indicating a high level of engagement from viewers interested in mental health and creativity.
Key Metrics
Michelle Phan's YouTube channel showcases her expertise and popularity in the beauty and lifestyle community.
- Subscribers: 8.6M
- Average Video Length: 42.1 minutes
- Video Views: 221.8M
Content Focus
- Beauty and Skincare Tutorials: Michelle Phan creates detailed tutorials on beauty and skincare routines, such as "The Skincare Step You’re Missing! All About Pre-Cleansing."
- Personal Growth and Self-Discovery: She shares content focused on personal growth and self-discovery, including videos like "Healing My Inner Child + The Skincare Box That Feels Like Magic."
- Interviews and Collaborations: Michelle frequently collaborates with other influencers and celebrities, conducting interviews and discussions on various topics, as seen in "Jenn Tran Reveals The Truth Behind The Bachelorette & The Real Meaning of Representation."
10. Allana Davison
Who is Allana Davison?
Jaclyn Hill, whose real name is Jaclyn Roxanne Hill, is a professional makeup artist and beauty influencer who joined YouTube on September 7, 2010. She is widely recognized for her makeup tutorials and product reviews, which have garnered her a substantial following. For more about Allana Davison, visit her YouTube Channel.
Allana Davison is based in Canada, specifically in Calgary and Vancouver.
Audience
Allana Davison's audience primarily consists of young adults, predominantly female, who are passionate about beauty, lifestyle, and fashion. For instance, her video "5 things I'm doing to have a *Hot Girl Winter*" has garnered 75K views, and "WINTER CLOSET CLEANOUT & what I actually bought during cyber week" has 41K views, indicating a strong interest in seasonal beauty tips and fashion hauls.
Key Metrics
Allana Davison's YouTube channel showcases her expertise and popularity in the beauty and lifestyle community.
- Subscribers: 917K
- Average Video Length: 22.45 minutes
- Video Views: 75K
Content Focus
Allana Davison creates a variety of engaging content on her YouTube channel, focusing on:
- Personal Vlogs and Lifestyle Content: Allana shares her daily life and personal experiences, such as "spend the week with me ✨ new hairstyle + staycation + most wonderful time of year" and "5 things I'm doing to have a *Hot Girl Winter*."
- Beauty Tutorials and Product Reviews: She provides detailed beauty tutorials and reviews, often featuring accessible products, as seen in "holiday grwm using all drugstore makeup 💄."
- Fashion and Seasonal Hauls: Allana frequently showcases her fashion choices and seasonal wardrobe updates, like in "WINTER CLOSET CLEANOUT & what I actually bought during cyber week."
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