In this article, we will explore the Top 10 Asian Fitness YouTubers who are making waves in the fitness community. We'll highlight creators like Chloe Ting, Blogilates' Cassey Ho, Joanna Soh, Emi Wong, and Natacha Océane, diving into what makes each of them unique and influential.
1. Chloe Ting
Who is Chloe Ting?
Chloe Ting, a certified personal trainer and YouTube star, joined the platform on August 17, 2011. Known for her workout videos and healthy food recipes, she has amassed over 25 million subscribers. Chloe's engaging content and effective fitness programs have made her a prominent figure in the online fitness community.
Chloe Ting, originally from Brunei, is currently based in Melbourne, Australia.
Audience
Chloe Ting's audience primarily consists of young adults and middle-aged individuals who are passionate about fitness and healthy living. Many of her viewers, particularly women, engage with her content to participate in fitness challenges like the "2 Weeks Shred Challenge" and to follow her workout routines for body toning and weight loss.
Key Metrics
Chloe Ting's YouTube channel boasts impressive statistics that highlight her influence in the fitness community:
- Engagement Rate: 2.3%
- Subscribers: 25.5M
- Average Video Length: 18.6 Minutes
- Video Views: 3.29B
Content Focus
- Workout Videos: Chloe Ting is renowned for her comprehensive workout videos, which include full-body routines, targeted exercises, and quick workouts like the "2 Weeks Shred Challenge."
- Healthy Food Recipes: She shares nutritious and easy-to-follow recipes, promoting a balanced diet alongside her fitness routines.
- Fun and Engaging Content: Chloe also creates other engaging content, such as lifestyle vlogs and personal updates, to connect with her audience on a more personal level.
2. Blogilates (Cassey Ho)
Who is Blogilates (Cassey Ho)?
Cassey Ho, known online as Blogilates, is a certified Pilates and Fitness Instructor who joined YouTube on June 13, 2009. She has built a substantial following with her engaging fitness and lifestyle content, amassing over 10.3 million subscribers. For more about her work, visit her YouTube channel.
Blogilates, run by Cassey Ho, is based in the United States, with strong ties to Los Angeles, California, and the San Francisco Bay Area.
Audience
Blogilates' audience is predominantly female, with a strong interest in Pilates, fitness, and healthy living. Many of her viewers actively participate in challenges like the "21 Day Tone Challenge" and engage with creative content such as "Disney Princesses Try Working Out," which has garnered 18 million views.
Key Metrics
Blogilates, run by Cassey Ho, has impressive metrics that highlight her influence in the fitness community:
- Engagement Rate: 7.71%
- Subscribers: 10.3M
- Average Video Length: 1.63 Minutes
- Video Views: 4.37B
Content Focus
- Fitness and Pilates Workouts: Blogilates offers a variety of Pilates and general fitness routines designed to help viewers achieve their health and fitness goals.
- Challenges: The channel features popular fitness challenges like the "21 Day Tone Challenge" and "100 Ab Challenge," which engage the audience and provide structured workout plans.
- Healthy Recipes: Under the "Cheap Clean Eats" playlist, Blogilates shares affordable and healthy recipes to complement fitness routines and promote a balanced lifestyle.
3. Joanna Soh
Who is Joanna Soh?
Joanna Soh, a certified personal trainer, nutrition coach, and women's fitness specialist, launched her YouTube channel on August 12, 2012. With over 10 years of experience in the fitness industry, she has earned a Masters in Mental Health / Psychological Medicine. For more about her work, visit her YouTube channel.
Joanna Soh, originally from Malaysia, is currently based in the United States.
Audience
Joanna Soh's audience primarily consists of women interested in fitness, nutrition, and mental health, with a significant number of viewers participating in her "8-Week Home Workout to Lose Weight & Lean Up" program. Many of her followers, ranging from teens to adults, engage with her vegan and vegetarian recipes, as well as her mental health and psychological well-being content.
Key Metrics
Joanna Soh's YouTube channel showcases impressive metrics that highlight her influence in the fitness community:
- Engagement Rate: 3.04%
- Subscribers: 3.08M
- Average Video Length: 24.04 minutes
- Video Views: 301.18M
Content Focus
- Fitness Workouts: Joanna Soh offers a variety of workout routines, including cardio, strength training, HIIT, and yoga, designed to cater to different fitness levels and goals.
- Nutrition and Meal Plans: She shares healthy recipes and meal planning tips, focusing on balanced diets and plant-based options to complement her fitness routines.
- Mental Health Guidance: Joanna also creates content related to psychological well-being, providing advice and strategies to maintain mental health alongside physical fitness.
4. Emi Wong
Who is Emi Wong?
Emi Wong, a renowned fitness and lifestyle content creator, joined YouTube on November 2, 2014. Known for her engaging workout videos and healthy living tips, she has amassed over 7 million subscribers. For more about her work, visit her YouTube channel.
Emi Wong, a fitness and lifestyle content creator, is originally from Toronto, Canada, and is currently based in Hong Kong.
Audience
Emi Wong's audience primarily consists of fitness enthusiasts, predominantly female, aged between 18-35 years. Many of her viewers engage with her "1 HOUR WALKING WORKOUT" video, which has over 1.2 million views, and participate in her "no jumping but intense fat burn HIIT" sessions, reflecting their interest in accessible yet effective workout routines.
Key Metrics
Emi Wong's YouTube channel is a hub for fitness enthusiasts seeking engaging workout routines and healthy living tips.
- Subscribers: 7.02M
- Average Video Length: 30:00 minutes
- Video Views: 1.2B
Content Focus
- Workout Routines: Emi Wong offers a variety of workout videos, including full-body HIIT sessions, resistance band exercises, and cardio dance workouts.
- Fitness Tips and Personal Well-being: Her content often includes fitness tips and personal stories, such as her journey through depression and how she overcame it.
- Healthy Living: Emi also shares tips on living a healthier lifestyle, encompassing both physical fitness and mental well-being.
5. Natacha Océane
Who is Natacha Océane?
Natacha Océane, a prominent YouTube star known for her fitness and dieting lifestyle vlogs, started her channel on October 4, 2015. Her content focuses on health, fitness, nutrition, and science-based workout programs. For more about her work, visit her YouTube channel.
Natacha Océane, a prominent YouTube star known for her fitness and dieting lifestyle vlogs, is based in the United Kingdom.
Audience
Natacha Océane's audience primarily consists of fitness enthusiasts and individuals keen on understanding the science behind health and nutrition. Many of her viewers engage with her "20 MIN HOME HIIT WORKOUT // No equipment, no noise, no impact" video, which has garnered 8.6 million views, reflecting their interest in accessible and effective workout routines.
Key Metrics
Natacha Océane's YouTube channel is a hub for fitness enthusiasts and individuals keen on understanding the science behind health and nutrition.
- Subscribers: 1.67M
- Average Video Length: 25:36 minutes
- Video Views: 8.6M
Content Focus
- Fitness and Workouts: Natacha Océane offers a variety of workout routines, fitness challenges, and training updates, often collaborating with athletes and documenting her personal fitness journey.
- Nutrition and Health: She shares content on diet plans, what she eats, and scientific explanations related to health and fitness, aiming to educate her audience on maintaining a balanced lifestyle.
- Personal Challenges and Experiments: Natacha documents her personal fitness challenges and experiments, such as training with top athletes and participating in ultramarathons, providing an engaging and motivational perspective.
Beacons for Brands: Where Brands & Creators Connec
For brands looking to collaborate with fitness YouTubers, Beacons for Brands offers a seamless way to discover and connect with the right creators.
This platform provides tools to manage campaigns, track performance, and gain insights, making it easier for brands to build effective partnerships with fitness influencers.
By leveraging Beacons for Brands, you can ensure your campaigns are data-driven and targeted, maximizing your reach and impact in the fitness community.
6. MadFit
Who is MadFit?
Maddie Lymburner, known online as MadFit, is a Canadian fitness blogger who joined YouTube on March 2, 2018. She offers real-time, at-home workout videos aimed at inspiring people of all fitness levels to get moving and reach their goals. For more about her work, visit her YouTube channel.
MadFit, run by Maddie Lymburner, is based in Ontario, Canada.
Audience
MadFit's audience primarily consists of women of various ages who are keen on fitness and home workouts. Many viewers engage with her "15 MIN DANCE PARTY WORKOUT - Full Body/No Equipment" video, which has amassed 29 million views, and appreciate her "KNEE FRIENDLY/LOW IMPACT" workouts, reflecting their interest in accessible and effective exercise routines.
Key Metrics
MadFit, run by Maddie Lymburner, is a popular YouTube channel offering a variety of at-home workout videos.
- Subscribers: 10M
- Average Video Length: 15 minutes
- Video Views: 29M
Content Focus
- Real-Time, At-Home Workouts: MadFit offers a variety of workout videos that can be done at home, catering to all fitness levels. These include full-body workouts, HIIT sessions, and low-impact exercises.
- Dance and Themed Workouts: The channel features engaging dance workouts and themed routines, such as the "14 MIN CHRISTMAS DANCE PARTY WORKOUT" and "Doja Cat - Boss B*tch FULL BODY DANCE WORKOUT."
- Stretching and Yoga: MadFit also provides stretching routines and yoga sessions aimed at improving flexibility and mobility, such as the "15 MIN DAILY STRETCH (full body)."
7. Sanne Vloet
Who is Sanne Vloet?
Sanne Vloet, a model known for her appearances in the Victoria’s Secret Fashion Show and other prestigious runways, joined YouTube on April 28, 2008. Her channel features lifestyle-related videos, including behind-the-scenes content from the fashion industry, personal health journeys, fitness routines, diet, and personal style. For more about her work, visit her YouTube channel.
Sanne Vloet, originally from the Netherlands, is currently based in the United States.
Audience
Sanne Vloet's audience primarily consists of young adults and women who are passionate about fashion, health, and lifestyle content. Many viewers engage with her "Model Summer Morning Routine | Skincare, Food, & My Diet" video, which has garnered 8 million views, reflecting their interest in daily routines and beauty tips.
Key Metrics
Sanne Vloet's YouTube channel is a hub for fashion, health, and lifestyle content.
- Subscribers: 1.8M
- Average Video Length: 12 minutes
- Video Views: 8M
Content Focus
- Lifestyle and Health: Sanne Vloet shares videos about her personal health journey, fitness routines, and what she eats as a model.
- Modeling and Fashion: She provides behind-the-scenes looks at the fashion industry and her life as a model, including insights from her work with Victoria’s Secret.
- Food and Recipes: Sanne creates content focused on recipes and what she eats in a day or week, often highlighting healthy and balanced meals.
8. Yoga with Adriene
Who is Yoga with Adriene?
Adriene Mishler, known online as Yoga with Adriene, is a celebrated yoga instructor and content creator who joined YouTube on August 30, 2012. With a mission to make yoga accessible to everyone, her channel has garnered over 12.9 million subscribers and 1.55 billion video views. For more about her work, visit her YouTube channel.
Yoga with Adriene is based in Austin, Texas, United States.
Audience
Yoga with Adriene's audience is diverse, welcoming all levels, bodies, genders, and souls, with a significant number of viewers engaging with beginner-friendly content like "Yoga For Complete Beginners" and "Morning Yoga." The channel also caters to Spanish-speaking viewers through its Spanish-language channel, "Yoga con Adriene en Español," reflecting its inclusive approach.
Key Metrics
Yoga With Adriene is a popular YouTube channel dedicated to providing high-quality free yoga videos.
- Subscribers: 12.9M
- Average Video Length: 22 minutes
- Video Views: 1.55B
Content Focus
- Yoga Practices: Yoga with Adriene offers a wide range of yoga videos, including beginner-friendly sessions, advanced practices, and specialized routines like "Yoga For Seasonal Affective Disorder" and "Restorative Yoga | Gratitude."
- Meditation and Mindfulness: The channel features content focused on meditation and mindfulness, such as "Turn The Page Meditation" and "Yoga for Overthinking | 30 Minute Yoga Practice," aimed at promoting mental well-being.
- Themed Yoga Series: Adriene provides themed yoga series and challenges, such as "Yoga For Complete Beginners" and "Morning Yoga," designed to cater to specific needs and preferences of her diverse audience.
9. BullyJuice
Who is BullyJuice?
Darryl Williams, known online as BullyJuice, is a YouTube personality celebrated for his fitness and weight training content. He joined YouTube on November 5, 2015, and has since amassed over 9 million subscribers. For more about his work, visit his YouTube channel.
BullyJuice, a popular fitness content creator, is based in the United States.
Audience
BullyJuice's audience primarily consists of fitness enthusiasts, ranging from young adults to middle-aged individuals, who are keen on home gym setups and no-equipment workouts. Many viewers engage with his "20 MINUTE FULL BODY WORKOUT(NO EQUIPMENT)" video, which has garnered 16 million views, and appreciate his motivational content and workout challenges.
Key Metrics
BullyJuice's YouTube channel is a hub for fitness enthusiasts seeking motivational and effective workout routines.
- Subscribers: 9.39M
- Average Video Length: 18-30 minutes
- Video Views: 16M
Content Focus
- Fitness and Workout Videos: BullyJuice offers a variety of workout routines, including full-body workouts, specific muscle group exercises, and fitness challenges.
- Home Gym Setup Guides: The channel features detailed guides on setting up home gyms, including equipment recommendations and setup tips.
- Motivational Content: BullyJuice provides motivational videos aimed at inspiring viewers to achieve their fitness goals and maintain a healthy lifestyle.
10. FitnessBlender
Who is FitnessBlender?
Emi Wong, whose real name is Emily Wong, is a renowned fitness and lifestyle content creator who joined YouTube on November 2, 2014. She has gained a substantial following for her engaging workout videos and healthy living tips. For more about her work, visit her YouTube channel.
FitnessBlender is based in the United States, specifically in Washington.
Audience
FitnessBlender's audience primarily consists of individuals seeking versatile at-home workout routines, ranging from beginners to advanced fitness enthusiasts. Many viewers engage with videos like "Dynamic Cardio Core Walking Workout: All Standing with No Equipment," which has garnered 58K views, and appreciate the "Joint-Friendly Workouts" playlist, reflecting their interest in accessible and effective exercise options.
Key Metrics
FitnessBlender is a popular YouTube channel offering versatile at-home workout routines.
- Subscribers: 6.59M
- Average Video Length: 30 minutes and 36 seconds
- Video Views: 203K
Content Focus
- At-Home Workout Videos: FitnessBlender offers a variety of at-home workout videos, including strength training, HIIT, bodyweight exercises, and flexibility and mobility routines. These workouts are designed by certified personal trainers and doctors of physical therapy.
- Joint-Friendly and Low-Impact Workouts: The channel features joint-friendly and low-impact workouts suitable for all fitness levels, making it accessible for individuals with different fitness needs and goals.
- Core Stability and Strength: FitnessBlender provides videos focusing on core stability and strength, including Pilates and specific exercises aimed at improving core strength and overall stability.
Grow your audience with Beacon
Some of the biggest creators are using Beacons to grow their online presence and engage with their audience more effectively. With features like a fully customized link-in-bio, email marketing, and an online store, creators can manage and monetize their content seamlessly. Additionally, tools such as the media kit and AI brand outreach help them secure brand deals and streamline their business operations.
