In this article, we will explore the Top 10 Asian Makeup YouTubers who are making waves in the beauty industry. We'll highlight creators like PONY Syndrome, Risabae, Edward Avila, Tina Yong, and BubzBeauty, diving into what makes each of them unique and influential.
1. PONY Syndrome
Who is PONY Syndrome?
PONY Syndrome, whose real name is Park Hye-min, is a renowned South Korean make-up artist and beauty YouTuber. She launched her YouTube channel, PONY Syndrome, in 2015, quickly gaining a massive following for her innovative beauty tutorials and make-up transformations. Over the years, she has become a significant influencer in the beauty industry, known for her artistic skills and engaging content.
PONY Syndrome is based in South Korea, where she continues to influence the beauty industry with her innovative make-up tutorials and collaborations.
Audience
The audience that tends to watch PONY Syndrome is primarily composed of young beauty enthusiasts and aspiring make-up artists. For example, many of her viewers are teenagers and young adults who are keen on learning the latest beauty trends and make-up techniques from a seasoned professional.
Key Metrics
Based on the insights from vidIQ, here are some key statistics for the YouTube channel:
- Subscribers: 1.2M
- Average Video Length: 12 minutes
- Video Views: 150M
Content Focus
- Makeup Tutorials: PONY Syndrome is renowned for her detailed and high-quality makeup tutorials, which range from everyday looks to intricate, artistic transformations.
- Beauty Tips: She frequently shares beauty tips and tricks, offering advice on skincare routines, product recommendations, and application techniques.
- Collaborations and Reviews: PONY often collaborates with beauty brands and reviews the latest products, providing her audience with honest and insightful feedback.
2. Risabae
Who is Risabae?
Risabae, a prominent beauty YouTuber, joined the platform on July 14, 2015. Known for her makeup tutorials and beauty content, she has amassed over 2.48 million subscribers and 358.54 million total video views. You can explore her diverse range of videos and tutorials on her YouTube channel.
Risabae is based in South Korea, where she continues to create engaging beauty content for her YouTube channel.
Audience
The audience that tends to watch Risabae is predominantly female, ranging from teenagers to young adults who are passionate about beauty and makeup. For instance, many of her viewers are interested in learning specific makeup techniques, such as base makeup and blusher application, and enjoy her conceptual and artistic makeup tutorials.
Key Metrics
Based on the insights from vidIQ, here are some key statistics for Risabae's YouTube channel:
- Engagement Rate: 5.21%
- Subscribers: 2.48M
- Average Video Length: 16.13 minutes
- Video Views: 358.54M
Content Focus
- Makeup Tutorials: Risabae offers a wide range of makeup tutorials, from everyday looks to intricate, artistic transformations, making her channel a go-to resource for beauty enthusiasts.
- Concept and Art Makeup: She frequently creates concept and art makeup tutorials, showcasing her creativity and ability to transform her appearance using makeup.
- Product Reviews and Recommendations: Risabae provides honest reviews and recommendations on various beauty products, helping her audience make informed purchasing decisions.
3. Edward Avila
Who is Edward Avila?
Edward Avila, a beauty guru and YouTube star, joined the platform in April 2006 under the name mrpanda101. Known for his beauty-related content inspired by K-pop idols, he has amassed a significant following with 1.5 million subscribers. You can explore his diverse range of videos and tutorials on his YouTube channel.
Edward Avila is based in California but spends a significant amount of time in Seoul, South Korea.
Audience
The audience that tends to watch Edward Avila is primarily composed of young beauty enthusiasts and K-pop fans. For example, many of his viewers are teenagers and young adults who are keen on learning makeup techniques inspired by K-pop idols and enjoy his engaging personality and content style.
Key Metrics
Based on the insights from vidIQ, here are some key statistics for Edward Avila's YouTube channel:
- Subscribers: 1.5M
- Average Video Length: 12.5 minutes
- Video Views: 150M
Content Focus
- Music Videos: Edward Avila creates music videos featuring artists like EZ$ and J-U-E, showcasing his involvement in the music scene.
- Hip-Hop and Rap Themes: The content often revolves around hip-hop and rap, as indicated by the titles and descriptions of the videos.
- Concise and Engaging Content: The videos are relatively short, typically ranging from 2 to 4 minutes, focusing on delivering concise and engaging content to the audience.
4. Tina Yong
Who is Tina Yong?
Tina Yong, a renowned YouTube star, joined the platform on April 29, 2013. Known for her makeup tutorials, beauty, lifestyle, and travel content, she has garnered a substantial following with over 3.7 million subscribers. You can explore her diverse range of videos and tutorials on her YouTube channel.
Tina Yong is based in Sydney, Australia, where she continues to create engaging beauty, lifestyle, and travel content for her YouTube channel.
Audience
The audience that tends to watch Tina Yong is primarily composed of young women interested in beauty, lifestyle, and travel content. For example, many of her viewers are in their twenties and thirties, seeking makeup tutorials, skincare routines, and travel vlogs to enhance their daily lives and personal style.
Key Metrics
Tina Yong's YouTube channel offers a diverse range of beauty, lifestyle, and travel content.
- Subscribers: 3.7M
- Average Video Length: 15 minutes
- Video Views: 500M
Content Focus
- Makeup Tutorials: Tina Yong offers a variety of makeup tutorials, ranging from everyday looks to more elaborate styles, catering to both beginners and advanced makeup enthusiasts.
- Lifestyle and Travel Vlogs: She shares lifestyle tips and travel vlogs, providing her audience with insights into her personal life and adventures around the world.
- Beauty and Skincare Routines: Tina frequently shares her beauty and skincare routines, offering product recommendations and tips for maintaining healthy skin.
5. BubzBeauty
Who is BubzBeauty?
BubzBeauty, whose real name is Lindy Tsang, is a well-known beauty and lifestyle vlogger. She joined YouTube on August 6, 2007, and has since amassed a substantial following with 2.75 million subscribers. You can explore her diverse range of videos and tutorials on her YouTube channel.
BubzBeauty, a well-known beauty and lifestyle vlogger, is based in Ireland.
Audience
The audience that tends to watch BubzBeauty is primarily composed of young women interested in beauty, lifestyle, and personal vlogs. For example, many of her viewers enjoy her beauty tutorials like "No Makeup Makeup" and personal stories such as "Draw My Life | Bubzbeauty," which has garnered over 7.4 million views.
Key Metrics
BubzBeauty, a well-known beauty and lifestyle vlogger, has a substantial following on her YouTube channel.
- Subscribers: 2.75M
- Average Video Length: 7 minutes and 55 seconds
- Video Views: 7,486,991
Content Focus
- Beauty Tutorials: BubzBeauty offers a variety of makeup tutorials, skincare routines, and beauty tips, catering to both beginners and advanced beauty enthusiasts.
- Hair Tutorials: The channel features numerous hair tutorials, including styles like "Cute Heart Shaped Braids" and tips on how to make hair grow faster.
- Lifestyle Vlogs: BubzBeauty shares personal vlogs, life updates, and Q&A sessions, providing a glimpse into her daily life and personal experiences.
6. Michelle Phan
Who is Michelle Phan?
Michelle Phan, whose real name is Michelle Phan, is a renowned beauty and lifestyle content creator on YouTube. She joined the platform on July 18, 2006, and has since amassed over 8.6 million subscribers with her engaging makeup tutorials and personal growth content. You can explore her diverse range of videos and tutorials on her YouTube channel.
Michelle Phan is based in the United States, with her birthplace being Boston, MA.
Audience
The audience that tends to watch Michelle Phan is primarily composed of young adults to middle-aged individuals, approximately between 18-35 years old, who are passionate about beauty, lifestyle, and personal growth. For example, many of her viewers enjoy her makeup tutorials like "Barbie Transformation Tutorial" and her podcast series "Afterglow with Michelle Phan," which delves into personal growth and mental health topics.
Key Metrics
Michelle Phan's YouTube channel offers a wealth of beauty and lifestyle content.
- Subscribers: 8.6M
- Average Video Length: 31 minutes and 27 seconds
- Video Views: 69M
Content Focus
- Makeup Tutorials and Beauty Tips: Michelle Phan offers a variety of makeup tutorials and beauty tips, including popular videos like "Barbie Transformation Tutorial" and "Lady Gaga Bad Romance Look."
- Personal Growth and Mental Health: She delves into personal growth and mental health topics through her podcast series "Afterglow with Michelle Phan," featuring episodes like "Ryan Higa on Fame, Depression, and his Creative Process."
- Interviews and Financial Advice: Michelle conducts interviews with influencers and celebrities, and provides financial advice, as seen in videos like "How to BUILD wealth with Vivian Tu."
7. Wengie
Who is Wengie
Wengie, whose real name is Wendy Ayche, is a renowned Australian-Chinese beauty and lifestyle YouTube sensation. She joined the platform on September 9, 2010, and has since amassed over 13 million subscribers with her diverse content, including music, cooking recipes, fashion, beauty, life hacks, DIY, and back-to-school tips. You can explore her engaging videos and tutorials on her YouTube channel.
Wengie, an Australian-Chinese beauty and lifestyle YouTube star, is based in the United States but was born in Guangzhou, China.
Audience
The audience that tends to watch Wengie is primarily composed of teenagers and young adults, typically ranging from 13 to 25 years old, who are interested in DIY projects, life hacks, and fun challenges. For example, many of her viewers enjoy her "Pancake Art CHALLENGE" video, which has garnered 109K views, and her "GUMMY FOOD VS REAL FOOD" video, which has amassed 50M views.
Key Metrics
Wengie, a renowned Australian-Chinese beauty and lifestyle YouTube sensation, has captivated millions with her diverse content.
- Subscribers: 13.4M
- Average Video Length: 11 minutes and 45 seconds
- Video Views: 45M
Content Focus
- Life Hacks and DIY Projects: Wengie shares a variety of life hacks and DIY projects, offering creative and practical solutions for everyday problems.
- Music Videos and Collaborations: She produces music videos, often collaborating with other artists, showcasing her talents as a music artist.
- Pranks and Challenges: Wengie engages her audience with fun pranks and challenges, often featuring collaborations with other YouTubers.
8. Jen Chae from From Head To Toe
Who is Jen Chae from From Head To Toe?
Jen Chae, whose real name is Su-Kyeong, is the Korean-American beauty, fashion, and lifestyle influencer behind the popular YouTube channel "From Head To Toe." She joined the platform on March 9, 2008, and has since garnered over 1.22 million subscribers with her engaging makeup tips and personal life experiences. You can explore her diverse range of videos and tutorials on her YouTube channel.
Jen Chae, the Korean-American beauty, fashion, and lifestyle influencer behind the popular YouTube channel "From Head To Toe," was born in Kansas and is currently based in Los Angeles.
Audience
The audience that tends to watch Jen Chae from "From Head To Toe" is primarily composed of young adults to middle-aged women interested in beauty, fashion, and lifestyle content. For example, many of her viewers enjoy her detailed beauty tutorials like "Tutorial: How To Curl Hair with Flat Iron," which has garnered 4.5 million views, and her personal vlogs on pregnancy and motherhood, reflecting a diverse range of interests from beauty to family life.
Key Metrics
Jen Chae, the Korean-American beauty, fashion, and lifestyle influencer behind the popular YouTube channel "From Head To Toe," has garnered a substantial following with her engaging content.
- Subscribers: 1.22M
- Average Video Length: 6-7 minutes
- Video Views: 4.5M
Content Focus
- Makeup Tutorials and Beauty Tips: Jen Chae offers a variety of makeup tutorials and beauty tips, including detailed step-by-step guides and practical advice to help viewers build confidence from the inside out.
- Fashion Lookbooks and Styling Tips: She creates fashion lookbooks and styling tips, showcasing the latest trends and how to incorporate them into everyday wear.
- Lifestyle and Personal Vlogs: Jen shares lifestyle content and personal vlogs, including topics like pregnancy, motherhood, and daily routines, providing a glimpse into her personal life and experiences.
9. SSIN
Who is SSIN?
SSIN, also known as Ssinnim, is a popular YouTube beauty expert known for her intricate and themed makeup tutorials. She joined the platform on May 6, 2008, and has since garnered a substantial following. You can explore her diverse range of videos and tutorials on her YouTube channel.
SSIN, also known as Ssinnim, is based in South Korea, where she continues to create engaging beauty and lifestyle content for her YouTube channel.
Audience
The audience that tends to watch SSIN is primarily composed of young beauty enthusiasts and makeup aficionados, ranging from teenagers to young adults. For example, many of her viewers enjoy her themed makeup tutorials like "GRWM: Red Carpet Makeup" and her travel vlogs such as "Ssinnim & Park PD's Vietnam Food Trip," which showcase her diverse content and engaging personality.
Key Metrics
SSIN, also known as Ssinnim, is a popular YouTube beauty expert known for her intricate and themed makeup tutorials.
- Subscribers: 139K
- Average Video Length: 6 minutes
- Video Views: 1.2M
Content Focus
- Makeup Tutorials and Beauty Tips: SSIN offers a variety of makeup tutorials and beauty tips, including detailed step-by-step guides and practical advice to help viewers achieve different looks.
- Travel Vlogs and Food Trips: She shares travel vlogs and food trips, providing her audience with insights into her adventures and culinary experiences around the world.
- Product Reviews and Special Episodes: SSIN frequently reviews beauty products, including adult-themed items, and creates special themed episodes like "Lipsync Special" and "Christmas Special in Summer."
10. Meejmuse
Who is Meejmuse?
Tina Yong, whose real name is Tina Yong, is a renowned YouTube star known for her makeup tutorials, beauty, lifestyle, and travel content. She joined the platform on April 29, 2013, and has garnered a substantial following with over 3.7 million subscribers. You can explore her diverse range of videos and tutorials on her YouTube channel.
Meejmuse, a popular beauty content creator, is based in South Korea, although she was born and raised in Sydney, Australia.
Audience
The audience that tends to watch Meejmuse is primarily composed of beauty and skincare enthusiasts, predominantly female, who are interested in Korean beauty products and lifestyle. For example, many of her viewers enjoy her "SOS: Korean Makeup Shopping Tour" video, which has garnered 922,519 views, and her "The Best of Korean Face Sheet Masks" video, which has 784,000 views.
Key Metrics
Meejmuse, a popular beauty content creator, has a substantial following on her YouTube channel.
- Subscribers: 454K
- Average Video Length: 23 minutes and 22 seconds
- Video Views: 922,519
Content Focus
- Korean Skincare and Makeup Tutorials: Meejmuse offers detailed tutorials on Korean skincare routines and makeup techniques, providing step-by-step guides and product recommendations.
- Beauty Reviews and Hauls: She frequently reviews beauty products and shares hauls, offering her audience honest feedback and insights into the latest beauty trends and products.
- Lifestyle Vlogs and Cultural Insights: Meejmuse shares lifestyle vlogs, including personal updates, travel experiences, and cultural insights, particularly focusing on Korean beauty and lifestyle.
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