Top 10 Black Beauty Youtubers to Watch in 2025

Jessica Li
Chief of Staff

In this article, we will explore the Top 10 Black Beauty YouTubers who are making waves in the beauty industry. We'll highlight influential creators like Jackie Aina, Nyma Tang, Patricia Bright, Shalom Blac, and Alyssa Ashley, delving into their unique contributions and impact.

1. Jackie Aina

Who is Jackie Aina?

Jackie Aina, whose real name is Naira Banks, is a renowned beauty influencer and YouTube star. She joined YouTube on March 12, 2006, and has since amassed over 3.49 million subscribers. Known for her beauty tutorials and self-care content, Jackie has made significant contributions to the beauty industry through her channel, which you can explore here.

Jackie Aina is based in Los Angeles, United States.

Audience

Jackie Aina's audience predominantly consists of women ranging from teenagers to adults who are passionate about beauty, makeup, and self-care. For instance, her collaboration with Tabitha Brown on self-care routines and her detailed reviews of popular makeup brands like Fenty and KKW Beauty attract viewers interested in both product insights and lifestyle tips.

Key Metrics

Jackie Aina's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:

  • Engagement Rate: 4.89%
  • Subscribers: 3.49M
  • Average Video Length: 23.37 minutes
  • Video Views: 411.35M

Content Focus

  • Makeup Tutorials and Product Reviews: Jackie Aina offers detailed makeup tutorials and honest reviews of beauty products, helping her audience make informed decisions.
  • Self-Care and Lifestyle Content: She shares self-care routines and lifestyle tips, often collaborating with other influencers to provide diverse perspectives.
  • Advocacy for Diversity in Beauty: Jackie uses her platform to advocate for inclusivity and representation in the beauty industry, challenging traditional beauty standards.

2. Nyma Tang

Who is Nyma Tang?

Nyma Tang, a prominent beauty influencer and content creator, joined YouTube on July 12, 2013. Known for her makeup tutorials and product reviews, she has garnered a substantial following with over 1.32 million subscribers. You can explore her diverse content, including her popular "The Darkest Shade" series, on her YouTube channel.

Nyma Tang is originally from South Sudan and currently resides in Dallas, Texas.

Audience

Nyma Tang's audience primarily consists of individuals interested in beauty and makeup, particularly those with darker skin tones. For example, her "The Darkest Shade" series resonates with viewers seeking makeup products that cater to deeper skin tones, while her detailed reviews of popular brands like Fenty Beauty attract young adults looking for honest and relatable beauty advice.

Key Metrics

Nyma Tang's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:

  • Engagement Rate: 6.85%
  • Subscribers: 1.32M
  • Average Video Length: 14.39 minutes
  • Video Views: 169.65M

Content Focus

  • The Darkest Shade Series: Nyma Tang tests the darkest shades of makeup products, providing valuable insights for individuals with deeper skin tones.
  • Makeup Reviews and First Impressions: She offers honest and detailed reviews of various makeup products, helping her audience make informed purchasing decisions.
  • Get Ready With Me (GRWM) and Q&A: Nyma shares personal vlogs and Q&A sessions, allowing her viewers to connect with her on a more personal level.

3. Patricia Bright

Who is Patricia Bright?

Patricia Bright, a prominent beauty and lifestyle content creator, joined YouTube on February 21, 2009. Known for her engaging tutorials and style advice, Patricia has amassed a substantial following with over 2.75 million subscribers. You can explore her diverse content on her YouTube channel.

Patricia Bright is based in England.

Audience

Patricia Bright's audience primarily consists of women interested in fashion, beauty, and lifestyle content. For instance, her detailed fashion hauls and makeup tutorials attract viewers looking for style inspiration, while her personal vlogs and self-improvement videos resonate with those seeking relatable and motivational content.

Key Metrics

Patricia Bright's YouTube channel showcases impressive statistics that highlight her influence in the beauty and lifestyle community:

  • Engagement Rate: 3.79%
  • Subscribers: 2.75M
  • Average Video Length: 15.49 minutes
  • Video Views: 386.43M

Content Focus

  • Fashion and Beauty Tutorials: Patricia Bright offers detailed fashion hauls, makeup tutorials, and beauty product reviews, providing her audience with style inspiration and practical beauty tips.
  • Personal Vlogs and Lifestyle Content: She shares personal vlogs, self-improvement videos, and lifestyle tips, allowing her viewers to connect with her on a more personal level.
  • Discussions on Social Issues: Patricia addresses important social topics, such as the experiences of Black women, through engaging and thought-provoking content.

4. Shalom Blac

Who is Shalom Blac?

Shalom Blac, a beauty and makeup artist on YouTube, joined the platform on January 07, 2014. With 1.56 million subscribers, she is known for her inspiring content as a serious burn survivor who uses her platform to empower others. You can explore her diverse range of videos, including makeup transformations and fashion try-ons, on her YouTube channel.

Shalom Blac is based in the United States, having moved from Nigeria for reconstructive surgery.

Audience

Shalom Blac's audience primarily consists of women interested in beauty, fashion, and lifestyle content. For example, her makeup transformation videos like "Extreme Makeover Transformation" resonate with viewers seeking beauty inspiration, while her fashion try-on hauls, such as "I SPENT $2700 ON RIHANNA LUXURY FASHION LINE," attract fashion enthusiasts looking for style tips and reviews.

Key Metrics

Shalom Blac's YouTube channel showcases impressive statistics that highlight her influence in the beauty and lifestyle community:

  • Subscribers: 1.56M
  • Average Video Length: 42.45 minutes
  • Video Views: 16M

Content Focus

  • Makeup Transformations and Tutorials: Shalom Blac offers detailed makeup tutorials and transformation videos, showcasing her skills and providing beauty inspiration.
  • Fashion Try-Ons and Reviews: She tries on and reviews various fashion items, giving her audience insights into the latest trends and styles.
  • Hair Tutorials and Styling Tips: Shalom shares tutorials on customizing wigs, styling hair, and experimenting with different hair colors and styles.

5. Alyssa Ashley

Who is Alyssa Ashley?

Alyssa Ashley, whose real name is Alyssa Ashley Nichols, is a beauty and lifestyle content creator on YouTube. She joined the platform on April 7, 2011, and has since built a dedicated following with her engaging and motivational content. You can explore her channel and diverse range of videos here.

Alyssa Ashley is based in Los Angeles, California, United States.

Audience

Alyssa Ashley's audience primarily consists of individuals seeking personal development and motivational content. For example, her video "Quick Encouragement" resonates with viewers looking for brief, uplifting messages, while "Finally getting started/word of encouragement" attracts those in need of inspiration to begin new ventures.

Key Metrics

Alyssa Ashley's YouTube channel showcases her engaging and motivational content.

  • Subscribers: 23
  • Average Video Length: 7 minutes, 15.5 seconds
  • Video Views: 109

Content Focus

  • Motivational Messages: Alyssa Ashley shares brief, uplifting messages designed to inspire and encourage her viewers.
  • Personal Development: Her content includes videos aimed at helping individuals start new ventures and improve their personal lives.
  • Encouragement Videos: Alyssa provides words of encouragement to motivate her audience to take action and pursue their goals.

6. Alyssa Forever

Who is Alyssa Forever?

Alyssa Forever, whose real name is Alyssa Ashley, is a beauty and lifestyle content creator on YouTube. She joined the platform on April 7, 2011, and has since built a dedicated following with her engaging and motivational content. You can explore her channel and diverse range of videos here.

Alyssa Forever is based in Hammond, Louisiana, United States.

Audience

Alyssa Forever's audience primarily consists of younger viewers who are fans of PMVs (Pony Music Videos) and AMVs (Anime Music Videos). For example, her video "Monster - PMV" with 1K views attracts fans of My Little Pony, while "Sweater Weather - Miraculous Ladybug - AMV" with 307 views appeals to anime enthusiasts.

Key Metrics

Alyssa Forever's YouTube channel offers a unique blend of PMVs and AMVs, captivating a niche audience.

  • Subscribers: 190
  • Average Video Length: 40.5 seconds
  • Video Views: 1K

Content Focus

  • PMVs (Pony Music Videos): Alyssa Forever creates music videos featuring characters and themes from the "My Little Pony" series, often set to popular music tracks.
  • AMVs (Anime Music Videos): She produces anime-themed music videos, incorporating scenes from popular anime shows like "Miraculous Ladybug" and syncing them with trending songs.
  • Collaborative MEP Parts: Alyssa participates in Multi-Editor Projects, collaborating with other creators to produce segmented music videos, showcasing a blend of different editing styles and themes.

7. Jayla Koriyan

Who is Jayla Koriyan

Jayla Koriyan, whose real name is Jayla Koriyan, is a lifestyle content creator on YouTube known for her vlogs about adventures, travel, and social media business. She joined the platform on October 1, 2013, and has since amassed a following of 249K subscribers. You can explore her diverse content on her YouTube channel.

Jayla Koriyan is based in the United States, with content references to both Atlanta and New York City.

Audience

Jayla Koriyan's audience primarily consists of young adults, particularly women, who are interested in lifestyle, beauty, fashion, and travel content. For example, her travel vlogs to destinations like Mexico and Costa Rica attract viewers seeking adventure and exploration, while her "SAVAGE X FENTY TRY-ON HAUL!" video, which has garnered 1.7M views, appeals to those looking for fashion and beauty inspiration.

Key Metrics

Jayla Koriyan's YouTube channel showcases her diverse content and impressive statistics:

  • Subscribers: 249K
  • Average Video Length: 47.47 minutes
  • Video Views: 1M

Content Focus

Jayla Koriyan's YouTube channel offers a diverse range of content that captivates her audience. Here are three key types of content she creates:

  • Travel Vlogs: Jayla documents her adventures to various destinations, inspiring viewers to explore new places and step out of their comfort zones.
  • Fashion and Beauty Hauls: She shares detailed try-on videos and reviews of fashion items and beauty products, providing style inspiration and practical tips.
  • College and Lifestyle Content: Jayla offers insights into her college experiences, personal growth, and everyday life, connecting with her audience on a relatable level.

8. Peakmill

Who is Peakmill?

Khadijat, known as Peakmill, is a content creator who joined YouTube on May 2, 2011. She focuses on hair, makeup, and fashion, with a sprinkle of fun and important everyday matters. You can explore her diverse content on her YouTube channel.

Peakmill is based in the United States.

Audience

Peakmill's audience primarily consists of young to middle-aged women who are passionate about beauty and fashion. For instance, her video "Watch Me Slay This Wig From Start To Finish" with 3.9M views attracts viewers interested in detailed hair tutorials, while her "Versatile & Natural Looking Sew In You Can Put In A High Ponytail" video with 3.5M views appeals to those looking for versatile and practical hair styling tips.

Key Metrics

Peakmill's YouTube channel offers a variety of content focused on hair, makeup, and fashion.

  • Subscribers: 1.18M
  • Average Video Length: 13 minutes and 57 seconds
  • Video Views: 3.9M

Content Focus

Peakmill's YouTube channel offers a variety of content focused on hair, makeup, and fashion. Here are three key types of content she creates:

  • Hair Tutorials: Peakmill provides detailed step-by-step tutorials on styling wigs, natural hair care, and versatile sew-in techniques.
  • Makeup Tutorials and Transformations: She shares comprehensive makeup tutorials and transformation videos, showcasing her skills and offering beauty inspiration.
  • Fashion Lookbooks and Hauls: Peakmill creates seasonal lookbooks and haul videos, giving her audience insights into the latest fashion trends and her recent purchases.

9. Chizi Duru

Who is Chizi Duru?

Chizi Duru, a YouTube star known for her natural hair tutorials, joined the platform on May 3, 2008. With over 574K subscribers, she has gained popularity for her 4c natural hair tutorials, hygiene regimen videos, and personal vlogs. You can explore her diverse content on her YouTube channel.

Chizi Duru is based in New York City, United States.

Audience

Chizi Duru's audience primarily consists of women of African descent who are interested in natural hair care, personal development, and lifestyle content. For example, her video "Salon Visit| Wash & Go on 4C Natural Hair" with 5.6M views resonates with viewers seeking natural hair care tips, while her personal vlogs and life updates attract those looking for relatable and inspiring content.

Key Metrics

Chizi Duru's YouTube channel offers a wealth of content focused on natural hair care, personal development, and lifestyle.

  • Subscribers: 574K
  • Average Video Length: 23.2 minutes
  • Video Views: 5.6M

Content Focus

  • Natural Hair Care: Chizi Duru provides tutorials, product reviews, and hair care routines, particularly for 4C natural hair.
  • Personal Vlogs and Life Updates: She shares personal experiences, life updates, and storytimes, offering a glimpse into her daily life and personal growth.
  • Christian Faith and Lifestyle: Chizi discusses her faith, life as a Christian, and related topics, including relationships, marriage, and personal development.

10. TheChicNatural

Who is TheChicNatural?

Shalom Blac, a beauty and makeup artist, joined YouTube on January 7, 2014. Known for her inspiring content as a serious burn survivor, she uses her platform to empower others through makeup transformations and fashion try-ons. You can explore her diverse range of videos on her YouTube channel.

TheChicNatural is based in the United States.

Audience

TheChicNatural's audience primarily consists of women interested in fashion, beauty, and lifestyle content, particularly those who are young mothers or in their childbearing years. For example, her video "TWIN PREGNANCY TRANSFORMATION 🤰🏽*week by week*" resonates with viewers seeking relatable motherhood experiences, while "WHAT MY KID EATS IN A DAY | 100% vegan quick meals 🌱" attracts those looking for healthy, vegan meal ideas for their children.

Key Metrics

TheChicNatural is a YouTube channel that focuses on fashion, beauty, and lifestyle content.

  • Subscribers: 2.33M
  • Average Video Length: 10 minutes
  • Video Views: 117,357

Content Focus

TheChicNatural's YouTube channel offers a variety of content that captivates her audience. Here are three key types of content she creates:

  • Fashion and Lookbooks: TheChicNatural shares outfit ideas, wardrobe tips, and seasonal lookbooks, providing her audience with style inspiration and practical fashion advice.
  • Natural Hair Tutorials: She offers detailed tutorials on natural hair care, styling techniques, and hair transformations, catering to viewers interested in maintaining and styling their natural hair.
  • Vegan Food Recipes: TheChicNatural creates content focused on vegan meal ideas and recipes, such as "WHAT MY KID EATS IN A DAY | 100% vegan quick meals 🌱," appealing to those looking for healthy and plant-based food options.

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