This article will delve into the Top 10 Black Fashion YouTubers, spotlighting influential creators like Jackie Aina, Patricia Bright, Nyma Tang, Shalom Blac, and Aaliyah Jay. We'll explore their unique styles, impactful content, and contributions to the fashion community.
1. Jackie Aina
Who is Jackie Aina?
Jackie Aina, whose real name is Naira Banks, is a renowned beauty and lifestyle influencer on YouTube. She joined the platform on March 12, 2006, and has since amassed over 3.49 million subscribers. Known for her mission to change the standard of beauty, Jackie creates content that includes makeup tutorials, product reviews, and self-care routines. For more about her, visit her YouTube channel.
Jackie Aina is based in Los Angeles, United States.
Audience
Jackie Aina's audience primarily consists of beauty enthusiasts, predominantly women, who are passionate about makeup, skincare, and self-care routines. For instance, her video "Self Care with Jackie Aina ft Tabitha Brown" resonates well with viewers interested in wellness and self-care, while her detailed product reviews attract those seeking honest opinions on the latest beauty products.
Key Metrics
Jackie Aina's YouTube channel showcases impressive statistics that highlight her influence in the beauty and lifestyle community:
- Engagement Rate: 4.89%
- Subscribers: 3.49M
- Average Video Length: 23.37 minutes
- Video Views: 411.39M
Content Focus
- Makeup Tutorials: Jackie Aina is well-known for her detailed makeup tutorials, where she demonstrates various looks and techniques.
- Product Reviews: She provides honest reviews of beauty products, helping her audience make informed purchasing decisions.
- Vlogs: Jackie shares glimpses of her personal life and travels through engaging vlogs, such as her experiences at fashion weeks and other events.
2. Patricia Bright
Who is Patricia Bright?
Patricia Bright, whose real name is Patricia Bright, is a prominent YouTube content creator known for her engaging lifestyle, fashion, and beauty tutorials. She joined YouTube on February 21, 2009, and has since garnered a substantial following with over 2.75 million subscribers. For more about her, visit her YouTube channel.
Patricia Bright is based in England.
Audience
Patricia Bright's audience primarily consists of young adults and adults, predominantly women, who are passionate about fashion, beauty, and lifestyle improvement. For instance, her video "5 Ways to Reset your Life that Are not Toxic - Stop self sabotage!" resonates well with viewers interested in personal development, while her "Utterly BIASED SAVAGE x FENTY UNDERWEAR FULL REVIEW. *Victoria secret are shaking*" attracts those keen on honest fashion reviews.
Key Metrics
Patricia Bright's YouTube channel showcases impressive statistics that highlight her influence in the fashion and lifestyle community:
- Engagement Rate: 3.77%
- Subscribers: 2.75M
- Average Video Length: 15.49 minutes
- Video Views: 386.48M
Content Focus
- Fashion and Beauty Tutorials: Patricia Bright offers detailed tutorials on fashion, beauty, and hair, helping her audience stay updated with the latest trends and techniques.
- Personal Development: She shares valuable life advice and personal development tips, such as "5 Ways to Reset your Life that Are not Toxic - Stop self sabotage!"
- Vlogs and Lifestyle Content: Patricia provides a glimpse into her daily life through engaging vlogs, covering topics from home transformations to self-love and wellness.
3. Nyma Tang
Who is Nyma Tang?
Nyma Tang, a prominent beauty YouTuber, joined the platform on July 12, 2013. Known for her series "The Darkest Shade," she reviews makeup products to highlight inclusivity in the beauty industry. With over 1.32 million subscribers, Nyma Tang has become a significant voice in the beauty community. For more about her, visit her YouTube channel.
Nyma Tang is based in Dallas, Texas, United States.
Audience
Nyma Tang's audience primarily consists of young women, aged 15-35, who are passionate about beauty, makeup, and skincare, particularly those seeking products suitable for darker skin tones. For instance, her video "Fenty Beauty Pro Filt'r Foundation Review" resonates well with viewers looking for inclusive beauty products, while her "Get Ready With Me + Q&A" videos attract those interested in her personal routines and beauty tips.
Key Metrics
Nyma Tang's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:
- Engagement Rate: 6.83%
- Subscribers: 1.32M
- Average Video Length: 14.39 minutes
- Video Views: 169.69M
Content Focus
- Makeup Reviews and First Impressions: Nyma Tang provides honest reviews and first impressions of various makeup products, focusing on inclusivity for darker skin tones.
- The Darkest Shade Series: She tests the darkest shades of makeup products to highlight the importance of inclusivity in the beauty industry.
- Personal Vlogs and Q&A Sessions: Nyma shares personal vlogs and Q&A sessions, offering a glimpse into her daily life and beauty routines.
4. Shalom Blac
Who is Shalom Blac?
Shalom Blac, a beauty and lifestyle YouTuber, joined the platform on January 7, 2014. Known for her inspiring content, she has amassed over 1.56 million subscribers by sharing makeup transformations, fashion try-ons, and personal vlogs. For more about her, visit her YouTube channel.
Shalom Blac is based in the United States, having moved from Nigeria for reconstructive surgery.
Audience
Shalom Blac's audience primarily consists of young adults and adults who are passionate about beauty, fashion, and lifestyle content. For instance, her video "MY CRUSH TAKES MY MAKEUP AND WIG OFF !! (FACING MY FEARS EP.1)" with 16 million views resonates well with viewers interested in personal transformation stories, while her vlogs about her son and family life attract parents and those interested in family-oriented content.
Key Metrics
Shalom Blac's YouTube channel showcases impressive statistics that highlight her influence in the beauty and lifestyle community:
- Subscribers: 1.56M
- Average Video Length: 42.5 minutes
- Video Views: 16M
Content Focus
- Makeup Transformations: Shalom Blac is known for her inspiring makeup transformation videos, where she showcases her skills and shares her journey with her audience.
- Fashion Try-Ons: She frequently uploads fashion try-on hauls, providing her audience with insights into the latest trends and how to style different outfits.
- Personal Vlogs: Shalom shares personal vlogs that cover various aspects of her life, including family events, luxury experiences, and home improvement projects.
5. Aaliyah Jay
Who is Aaliyah Jay?
Aaliyah Jay, a prominent YouTube beauty guru, created her channel in November 2011 and has since garnered over 1.5 million subscribers. Known for her engaging beauty tutorials and storytime videos, she has also built a significant following on Instagram. For more about her, visit her YouTube channel.
Aaliyah Jay is based in New York City, having originally been a native of Boston, Massachusetts.
Audience
Aaliyah Jay's audience primarily consists of young women who are passionate about beauty, fashion, and lifestyle content. For instance, her video "How to: Perfect Winged Eyeliner" resonates well with viewers seeking makeup tips, while her "Storytime: My Worst Date Ever" attracts those interested in engaging and relatable personal stories.
Key Metrics
Aaliyah Jay's YouTube channel showcases her engaging beauty tutorials and storytime videos.
- Subscribers: 1.5M
- Average Video Length: 5 minutes and 37 seconds
- Video Views: 96
Content Focus
- Beauty Tutorials: Aaliyah Jay offers engaging beauty tutorials, including makeup tips and techniques, such as her popular "How to: Perfect Winged Eyeliner" video.
- Storytime Videos: She shares relatable and entertaining personal stories, like "Storytime: My Worst Date Ever," which resonate well with her audience.
- Fashion and Lifestyle Content: Aaliyah Jay also creates content focused on fashion and lifestyle, providing her viewers with insights into her personal style and daily life.
6. LaToya Forever
Who is LaToya Forever?
LaToya Forever, whose real name is LaToya Ali, is a well-known YouTube personality and reality TV star. She joined YouTube on January 20, 2009, and has since gained a substantial following with her engaging lifestyle vlogs that highlight her life as a millennial mom of four. For more about her, visit her YouTube channel.
LaToya Forever is based in the United States, specifically in Atlanta, Georgia, but she was originally from Toronto, Canada.
Audience
LaToya Forever's audience primarily consists of millennial parents, especially mothers, who are interested in family life, parenting, and lifestyle content. For instance, her video "Morning with the kids + I lost weight + Postpartum Depression + Content Creation is Overwhelming!" resonates well with viewers navigating the challenges of parenthood and personal well-being.
Key Metrics
LaToya Forever's YouTube channel showcases her engaging lifestyle vlogs and family moments.
- Subscribers: 1.54M
- Average Video Length: 31 minutes
- Video Views: 75,802
Content Focus
- Family and Parenting Vlogs: LaToya Forever shares her life as a millennial mom of four, documenting family moments, parenting challenges, and daily routines.
- Personal Growth and Mental Health: She discusses personal experiences, including fitness journeys, weight loss, and mental health topics like postpartum depression.
- Adventures and Lifestyle Content: LaToya includes adventures with friends, lifestyle tips, and authentic experiences, providing a well-rounded view of her life.
7. Raven Elyse
Who is Raven Elyse?
Raven Elyse, whose real name is Raven Elyse Scott, is a popular YouTube content creator known for her fashion and beauty videos. She joined YouTube on February 20, 2013, and has since amassed a significant following. For more about her, visit her YouTube channel.
Raven Elyse is based in Austin, Texas.
Audience
Raven Elyse's audience primarily consists of young women who are passionate about fashion, beauty, and lifestyle content. For instance, her video "Day in the Life of a Single Mom" resonates well with viewers interested in parenting and daily routines, while her "Fashion Nova Haul" attracts those keen on the latest fashion trends and styling tips.
Key Metrics
Raven Elyse's YouTube channel showcases her engaging fashion and beauty content.
- Subscribers: 1
- Average Video Length: 1 minute, 46 seconds
- Video Views: 84
Content Focus
Raven Elyse creates a variety of engaging content on her YouTube channel. Here are three key types of content she focuses on:
- Fashion and Beauty Hauls: Raven Elyse frequently uploads videos showcasing her latest fashion finds and beauty products, providing her audience with styling tips and product reviews.
- Day-in-the-Life Vlogs: She shares personal vlogs that offer a glimpse into her daily routines, including her experiences as a single mom and her lifestyle choices.
- Home Decor and DIY Projects: Raven Elyse also creates content centered around home decor and DIY projects, inspiring her viewers with creative ideas for their living spaces.
8. Bretman Rock
Who is Bretman Rock?
Bretman Rock, a prominent YouTube personality and Instagram star, joined the platform on September 23, 2012. Known for his engaging makeup content and vibrant personality, he has amassed over 8.78 million subscribers on YouTube. For more about him, visit his YouTube channel.
Bretman Rock is based in Hawaii, having relocated there from the Philippines.
Audience
Bretman Rock's audience primarily consists of teenagers to young adults, aged 13-30, who are passionate about beauty, lifestyle, and entertainment content. For instance, his video "Spicy Ramen 2x With my Sister" with 20 million views resonates well with viewers interested in fun food challenges, while his "Hair Care Routine and Products + Life Updates" attracts those keen on personal care and life updates.
Key Metrics
Bretman Rock's YouTube channel is a hub for vibrant and engaging content.
- Subscribers: 8.78 million
- Average Video Length: 15-20 minutes
- Video Views: 20 million
Content Focus
- Beauty and Hair Care Routines: Bretman Rock shares detailed routines and product recommendations, such as his popular "Hair Care Routine and Products + Life Updates" video.
- Room Tours and Personal Vlogs: He provides glimpses into his personal space and life, exemplified by videos like "*NEW* Room Tour yuh."
- Creative Projects and Collaborations: Bretman engages in various creative endeavors, including painting sessions and making mood bracelets, often collaborating with other creators and brands.
9. Kelsee Briana Jai
Who is Kelsee Briana Jai?
Kelsee Briana Jai, a prominent YouTube content creator, joined the platform on February 7, 2010. With a focus on beauty and lifestyle, her channel has garnered 60.9K subscribers and 7.52 million video views. For more about her, visit her YouTube channel.
Kelsee Briana Jai is based in the United States.
Audience
Kelsee Briana Jai's audience primarily consists of women who are passionate about beauty and makeup products. For instance, her video "MAC Powder Kiss Lipstick Overview + Swatches" with 122K views resonates well with viewers seeking detailed product reviews, while "I Bought EVERYTHING On My Sephora Wishlist!" attracts those interested in beauty hauls and shopping experiences.
Key Metrics
Kelsee Briana Jai's YouTube channel showcases her expertise in beauty and makeup through engaging content.
- Subscribers: 60.9K
- Average Video Length: 24 minutes
- Video Views: 7.52 million
Content Focus
- Beauty Product Reviews and Wear Tests: Kelsee Briana Jai provides detailed reviews and wear tests of various beauty products, such as foundations and lipsticks, helping her audience make informed purchasing decisions.
- Luxury Beauty Hauls: She frequently uploads videos showcasing her luxury beauty hauls, offering insights into high-end beauty products and her personal preferences.
- Personal Updates and Vlogs: Kelsee shares personal updates and vlogs, giving her audience a glimpse into her life and beauty routines, including themed content like Vlogmas.
10. Destiny LaShae
Who is Destiny LaShae?
Destiny LaShae, whose real name is Destiny Chanthapheuy, is a well-known YouTube star celebrated for her makeup tutorials. She launched her YouTube account in January 2007 and has since amassed a significant following. For more about her, visit her YouTube channel.
Destiny LaShae is based in New York.
Audience
Destiny LaShae's audience primarily consists of young women who are passionate about makeup and beauty tutorials. For instance, her video "How to: Perfect Winged Eyeliner" resonates well with viewers seeking makeup tips, while her "Storytime: My Worst Date Ever" attracts those interested in engaging and relatable personal stories.
Key Metrics
Destiny LaShae's YouTube channel showcases her expertise in makeup and beauty tutorials.
- Subscribers: 1.5M
- Average Video Length: 5 minutes and 37 seconds
- Video Views: 96
Content Focus
Destiny LaShae creates a variety of engaging content on her YouTube channel. Here are three key types of content she focuses on:
- Makeup Tutorials: Destiny LaShae offers detailed makeup tutorials, providing step-by-step guidance on achieving various looks, such as her popular "How to: Perfect Winged Eyeliner" video.
- Storytime Videos: She shares engaging and relatable personal stories, like "Storytime: My Worst Date Ever," which resonate well with her audience.
- Beauty Product Reviews: Destiny LaShae provides honest reviews of beauty products, helping her viewers make informed purchasing decisions.
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