In this article, we'll dive into the Top 10 English Makeup YouTubers, showcasing the best in beauty content. We'll highlight creators like NikkieTutorials, James Charles, Jeffree Star, Jackie Aina, and Huda Beauty, exploring what makes each of them stand out.
1. NikkieTutorials
Who is NikkieTutorials?
Nikkie De Jager, known online as NikkieTutorials, is a renowned beauty and makeup YouTuber who joined the platform on June 23, 2008. With over 14.6 million subscribers, she has captivated audiences with her transformative makeup tutorials and celebrity collaborations. Her channel, NikkieTutorials, showcases her expertise and creativity in the beauty industry.
NikkieTutorials, a prominent beauty and makeup YouTuber, is based in the Netherlands, specifically in Wageningen.
Audience
The audience that tends to watch NikkieTutorials is primarily composed of beauty and makeup enthusiasts, predominantly young women who are keen on learning new makeup techniques and staying updated with the latest beauty trends. For instance, her video "The Power of MAKEUP!" has garnered over 43 million views, indicating a strong interest in transformative makeup tutorials, while her celebrity collaboration videos, such as "Doing LUKE HEMMINGS' Makeup!", attract fans of both makeup and popular personalities.
Key Metrics
According to vidIQ, NikkieTutorials' YouTube channel boasts impressive statistics:
- Engagement Rate: 4.66%
- Subscribers: 14.6M
- Average Video Length: 21.79 minutes
- Video Views: 2.06B
Content Focus
- Makeup Tutorials: NikkieTutorials is renowned for her detailed and transformative makeup tutorials, which often feature step-by-step guides to achieving various looks.
- Celebrity Collaborations: She frequently collaborates with celebrities, creating engaging content such as "Doing LUKE HEMMINGS' Makeup!" and "Turning ZARA LARSSON Into My TWIN!"
- Product Reviews: NikkieTutorials also provides in-depth reviews of beauty products, including her honest opinions on new releases like "SKKN by Kim."
2. James Charles
Who is James Charles?
James Charles, whose real name is James Charles Dickinson, is a prominent makeup artist and beauty influencer who joined YouTube on December 1, 2015. He quickly rose to fame with his engaging makeup tutorials, challenges, and collaborations, amassing a subscriber count of 23.9 million. Known for his innovative content and charismatic personality, James Charles has become a leading figure in the beauty community.
Check out his channel here.
James Charles is based in the United States, where he operates his YouTube channel and other ventures.
Audience
The audience that tends to watch James Charles is primarily composed of young individuals, predominantly female, aged between 13 to 30 years old. For example, his video "REACTING TO THE BIGGEST MAKEUP TIKTOKS OF 2024!" garnered 211K views in just 10 hours, showcasing the high engagement levels and interest in makeup and beauty content among his viewers.
Key Metrics
James Charles' YouTube channel boasts impressive statistics:
- Engagement Rate: 3.71%
- Subscribers: 23.9M
- Average Video Length: 20.19 minutes
- Video Views: 4.47B
Content Focus
- Makeup Tutorials: James Charles is renowned for his detailed and creative makeup tutorials, which often feature bold and innovative looks.
- Challenges: He frequently engages his audience with fun and interactive challenges, such as makeup transformations and themed makeup looks.
- Product Reviews: James Charles provides in-depth reviews of beauty products, offering his honest opinions and recommendations to his viewers.
3. Jeffree Star
Who is Jeffree Star?
Jeffree Star, born Jeffrey Lynn Steininger Jr., is a multifaceted makeup artist, cosmetics creator, and singer-songwriter who joined YouTube on February 14, 2006. With a subscriber count of 15.7 million and over 2.6 billion total video views, he has made a significant impact in the beauty and fashion industries. Check out his channel here.
Jeffree Star is based in the United States, specifically in Los Angeles, California, after initially being raised in Huntington Beach, CA.
Audience
The audience that tends to watch Jeffree Star primarily consists of makeup enthusiasts, beauty industry followers, and fans of Jeffree Star himself. For instance, his video "FULL FACE OF BRANDS THAT HATE ME" has garnered 46 million views, showcasing the high engagement levels and interest in both his personal stories and makeup content.
Key Metrics
Jeffree Star's YouTube channel boasts impressive statistics:
- Engagement Rate: 3.95%
- Subscribers: 15.7M
- Average Video Length: 18.14 minutes
- Video Views: 2.6B
Content Focus
- Makeup Tutorials and Product Reviews: Jeffree Star is known for his detailed makeup tutorials and honest product reviews, often featuring his own cosmetics line, Jeffree Star Cosmetics.
- Collection Reveals: He frequently unveils new makeup collections, such as the "Gold Blooded 💰 Palette & Collection Reveal!" and "Psychedelic Circus 🍄 Palette & Collection Reveal!"
- Personal Vlogs: Jeffree Star also shares personal vlogs, giving his audience a glimpse into his life, fashion choices, and behind-the-scenes moments.
4. Jackie Aina
Who is Jackie Aina?
Jackie Aina, whose real name is Naira Banks, is a prominent beauty and self-care YouTuber who joined the platform on March 12, 2006. With a subscriber count of 3.49 million, she has made a significant impact in the beauty community through her makeup tutorials, product reviews, and self-care routines. You can explore her content on her YouTube channel.
Jackie Aina is based in the United States, specifically in Los Angeles, California.
Audience
The audience that tends to watch Jackie Aina is primarily composed of young to middle-aged women who are passionate about beauty, makeup, and self-care. For instance, her video "WELP!!! I Said What I Said! Florence By Mills Review" has garnered 4.6 million views, indicating a strong interest in honest product reviews, while "Let’s Get That Scalp Together! Hair Prep for Protective Styles" with 160K views showcases the audience's enthusiasm for hair care and protective styling tips.
Key Metrics
Jackie Aina's YouTube channel showcases her expertise in beauty and self-care.
- Subscribers: 3.49 million
- Average Video Length: 20-30 minutes
- Video Views: 4.6 million
Content Focus
- Makeup Tutorials and Product Reviews: Jackie Aina is known for her detailed makeup tutorials and honest product reviews, often featuring both high-end and drugstore beauty products.
- Self-Care and Lifestyle Content: She frequently shares self-care routines, personal vlogs, and lifestyle tips, aiming to inspire her audience to prioritize their well-being.
- Fashion and Beauty Standards: Jackie Aina addresses beauty standards and fashion trends, often discussing inclusivity and representation in the beauty industry.
5. Huda Beauty
Who is Huda Beauty?
Huda Kattan, known online as Huda Beauty, is a renowned beauty influencer and entrepreneur who joined YouTube on January 14, 2007. She is the founder and CEO of the Huda Beauty brand, which is celebrated for its makeup tutorials, beauty hacks, and DIYs. With a subscriber count of 4.16 million, her channel continues to be a major influence in the beauty community. Explore her content on her YouTube channel.
Huda Beauty, founded by Huda Kattan, is based in Dubai, United Arab Emirates, where she pursued her career as a makeup artist and launched her first product through Sephora in Dubai Mall.
Audience
The audience that tends to watch Huda Beauty primarily consists of beauty enthusiasts and makeup lovers, with a diverse demographic that includes both English and Arabic speakers. For instance, her video "Baking vs Setting: Everything You Need to Know" has garnered 5.2 million views, showcasing the high interest in makeup techniques, while her short-form content (Shorts) attracts significant attention, with views ranging from 11K to 19K.
Key Metrics
Huda Beauty's YouTube channel is a major influence in the beauty community.
- Subscribers: 4.16M
- Video Views: 5.2M
Content Focus
- Makeup Tutorials: Huda Beauty is renowned for its detailed makeup tutorials, which often feature step-by-step guides to achieving various looks.
- Beauty Hacks and DIYs: The channel frequently shares innovative beauty hacks and DIY tips, making beauty routines more accessible and fun.
- Vlogs and Personal Content: Huda Kattan also shares personal vlogs, giving her audience a glimpse into her daily life and behind-the-scenes moments.
6. KathleenLights
Who is KathleenLights?
KathleenLights, whose real name is Kathleen, is a popular beauty and lifestyle YouTuber who joined the platform on January 26, 2013. She is known for her engaging content, which includes makeup tutorials, product reviews, and fun challenges. You can explore her channel here.
KathleenLights is based in the United States, where she operates her YouTube channel and other ventures.
Audience
The audience that tends to watch KathleenLights primarily consists of beauty enthusiasts, likely skewing towards a female demographic. For instance, her video "Full Face Drugstore Makeup Tutorial & Affordable Brushes!" has garnered 16 million views, indicating a strong interest in affordable beauty products and makeup tutorials.
Key Metrics
KathleenLights' YouTube channel showcases her expertise in beauty and lifestyle content.
- Subscribers: 4.1M
- Average Video Length: 23.23 minutes
- Video Views: 16M
Content Focus
- Makeup Tutorials and Reviews: KathleenLights is known for her detailed makeup tutorials and honest product reviews, often featuring both high-end and drugstore beauty products.
- Hauls and Favorites: She frequently shares haul videos and her favorite products, providing recommendations and insights into the latest beauty trends.
- Fun Challenges and GRWM: KathleenLights engages her audience with fun challenges and "Get Ready With Me" (GRWM) videos, offering a personal touch to her beauty content.
7. RawBeautyKristi
Who is RawBeautyKristi?
RawBeautyKristi, whose real name is not publicly disclosed, is a popular beauty and lifestyle YouTuber known for her honest product reviews, makeup tutorials, and personal vlogs. She joined YouTube on February 28, 2013, and has since amassed a subscriber count of 1.09 million. Explore her content on her YouTube channel.
RawBeautyKristi is based in the United States, where she creates her beauty and lifestyle content.
Audience
The audience that tends to watch RawBeautyKristi primarily consists of beauty enthusiasts and lifestyle followers, with a significant portion being women aged from their teens to their 40s. For instance, her video "TELLING MY HUSBAND I'M PREGNANT AFTER 15 YEARS INFERTILITY!" has garnered 10 million views, indicating a strong interest in personal milestones and life updates.
Key Metrics
RawBeautyKristi's YouTube channel offers a mix of beauty tutorials, product reviews, and personal vlogs.
- Subscribers: 1.09M
- Average Video Length: 45:37 minutes
- Video Views: 10M
Content Focus
- Honest Product Reviews: RawBeautyKristi is known for her no-nonsense reviews of beauty products, providing her audience with candid and detailed insights.
- Makeup Tutorials: She offers a variety of makeup tutorials, ranging from everyday looks to elaborate Halloween makeup, showcasing her versatility and creativity.
- Personal Vlogs and Lifestyle Content: RawBeautyKristi shares personal vlogs, including life updates, health and weight loss advice, and experiences related to pregnancy and motherhood, all delivered with humor and authenticity.
8. PatrickStarrr
Who is PatrickStarrr?
PatrickStarrr, whose real name is Patrick Sidney Libo Simondac, is a renowned makeup artist and beauty influencer who joined YouTube on February 27, 2013. Known for his inclusive approach to beauty, he emphasizes that "MAKEUP IS A ONE SIZE FITS ALL" and advocates for boys in beauty. His channel features a variety of content, including makeup tutorials, beauty tips, and collaborations with other influencers and celebrities. Explore his content on his YouTube channel.
PatrickStarrr is based in the United States, specifically in Los Angeles, California, at 2355 Westwood Blvd. #430, Los Angeles, CA 90064-2109.
Audience
The audience that tends to watch PatrickStarrr primarily consists of beauty enthusiasts and makeup lovers, with a significant portion being young adults. For instance, his video "KIM KARDASHIAN WEST MAKEUP TUTORIAL" has garnered 15 million views, showcasing the high interest in celebrity makeovers, while his "MY WEDDING MAKEUP TUTORIAL" with 8.5 million views indicates a strong engagement with personal and event-themed content.
Key Metrics
PatrickStarrr's YouTube channel showcases his expertise in makeup and beauty content.
- Subscribers: 4.38M
- Average Video Length: 15-16 minutes
- Video Views: 15M
Content Focus
- Makeup Tutorials and Beauty Tips: PatrickStarrr is known for his detailed makeup tutorials and beauty tips, often featuring step-by-step guides to achieving various looks.
- Lifestyle Vlogs and Personal Content: He shares lifestyle vlogs, giving his audience a glimpse into his daily life, personal milestones, and behind-the-scenes moments.
- Collaborations with Influencers and Celebrities: PatrickStarrr frequently collaborates with other influencers and celebrities, creating engaging content such as makeup transformations and themed makeovers.
9. Laura Lee
Who is Laura Lee?
Laura Lee, whose real name is Laura Ann Lee, is a prominent YouTube beauty vlogger known for her makeup tutorials, beauty reviews, and lifestyle vlogs. She joined YouTube on June 9, 2009, and has since amassed a significant following. Explore her content on her YouTube channel.
Laura Lee is based in the United States, specifically in Alabama.
Audience
The audience that tends to watch Laura Lee is predominantly female, ranging from teenagers to young adults who are passionate about beauty and lifestyle content. For instance, her video "AMAZON FAVORITES 2023" has garnered 126K views, showcasing a strong interest in shopping hauls and product recommendations, while her "KARDASHIAN/JENNER USED CLOTHING UNBOXING" video with 1.2 million views highlights the audience's enthusiasm for celebrity-related content.
Key Metrics
Laura Lee's YouTube channel showcases her expertise in beauty and lifestyle content.
- Subscribers: 4.62M
- Average Video Length: 20-25 minutes
- Video Views: 126K
Content Focus
- Makeup Tutorials and Beauty Reviews: Laura Lee is known for her detailed makeup tutorials and honest beauty reviews, often featuring both high-end and drugstore products.
- Lifestyle Vlogs and Personal Content: She shares lifestyle vlogs, including personal milestones, shopping hauls, and PR unboxings, giving her audience a glimpse into her daily life.
- Short-Form Content and Challenges: Laura Lee engages her audience with short-form videos and fun challenges, such as shopping hauls and product testing, making her content diverse and interactive.
10. Desi Perkins
Who is Desi Perkins?
Jackie Aina, whose real name is Naira Banks, is a prominent beauty and self-care YouTuber who joined the platform on March 12, 2006. She has made a significant impact in the beauty community through her makeup tutorials, product reviews, and self-care routines. You can explore her content on her YouTube channel.
Desi Perkins is based in Los Angeles, California, where she operates her YouTube channel and other ventures.
Audience
The audience that tends to watch Desi Perkins primarily consists of young to middle-aged women who are passionate about beauty, makeup, and lifestyle content. For instance, her video "MY NEW FACE MAKEUP TECHNIQUE" has garnered over 1.1 million views, indicating a strong interest in innovative makeup techniques, while her "Girl talk! Pregnancy, Postpartum & Labor w/ Jamie Genevieve" video with 169K views highlights the audience's enthusiasm for personal and relatable content.
Key Metrics
Desi Perkins' YouTube channel showcases her expertise in beauty and lifestyle content.
- Subscribers: 3.16M
- Average Video Length: 14-46 minutes
- Video Views: 1.4M
Content Focus
- Makeup Tutorials and Beauty Tips: Desi Perkins is known for her detailed makeup tutorials and beauty tips, often featuring step-by-step guides to achieving various looks.
- Personal Vlogs and Lifestyle Content: She shares personal vlogs, including life updates, health and weight loss advice, and experiences related to pregnancy and motherhood.
- Fashion and Hair Styling: Desi Perkins also creates content focused on fashion and hair styling, offering her audience a comprehensive view of her beauty and lifestyle routines.
Grow your audience with Beacon
Some of the biggest creators are using Beacons to grow their online presence and engage with their audience. With features like a fully customized link-in-bio, email marketing, and an online store, creators can easily manage and monetize their content. Additionally, tools such as an auto-updating media kit and AI brand outreach help streamline their brand collaborations and pitches.
