Top 10 Hair Care Youtubers to Watch in 2025

Jessica Li
Chief of Staff

In this article, we will explore the Top 10 Hair Care YouTubers who are making waves in the beauty community. We'll highlight creators like Brad Mondo, Kayley Melissa, Naptural85, Chloe Brown, and Loepsie, diving into what makes their content stand out.

1. Brad Mondo

Who is Brad Mondo?

Brad Mondo, whose real name is Brad Gesimondo, is a renowned hair stylist and social media personality known for his "Hairdresser Reacts" video series. He joined YouTube on April 28, 2015, and has since amassed over 8 million subscribers. You can explore more of his content on his YouTube channel.

Brad Mondo is based in the United States, with his roots in Franklin, Massachusetts, and his current activities suggesting a presence in New York City.

Audience

Brad Mondo's audience primarily consists of individuals interested in hair care, styling, and beauty, with a significant portion falling within the 18-34 age bracket. For example, his reaction videos to hair dye fails and DIY hair projects attract both teenagers experimenting with their looks and adults seeking professional advice on hair care techniques.

Key Metrics

Brad Mondo's YouTube channel showcases impressive statistics that highlight his influence in the beauty community:

  • Engagement Rate: 4.88%
  • Subscribers: 8.37M
  • Average Video Length: 27.83 minutes
  • Video Views: 1.93B

Content Focus

  • Hair Tutorials: Brad Mondo creates detailed tutorials on various hair techniques, from cutting and styling to coloring and care.
  • Reaction Videos: He is well-known for his "Hairdresser Reacts" series, where he provides professional commentary on DIY hair dye fails and other hair-related mishaps.
  • Hair Care Advice: Brad offers general hair care tips and advice, helping his audience maintain healthy and stylish hair.

2. Kayley Melissa

Who is Kayley Melissa?

Kayley Melissa, a YouTube star known for her beauty and hair tutorial content, launched her channel on March 19, 2010. She focuses on creative, do-able hairstyles, character recreations, and general lifestyle and beauty. With over 1.77 million subscribers, Kayley Melissa has become a go-to source for hair enthusiasts looking for practical and stylish hair tips. You can explore more of her content on her YouTube channel.

Kayley Melissa is based in the United States, with her mailing address in Raleigh, North Carolina, and her activities suggesting a presence in Los Angeles, California.

Audience

Kayley Melissa's audience primarily consists of young to middle-aged women who are passionate about beauty, hair care, and lifestyle content. For instance, her detailed tutorials on everyday hairstyles and character recreations attract viewers looking for practical styling tips and creative inspiration for cosplay events.

Key Metrics

Kayley Melissa's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:

  • Engagement Rate: 3.41%
  • Subscribers: 1.77M
  • Average Video Length: 16.59 minutes
  • Video Views: 262.94M

Content Focus

  • Quick Tutorials: Kayley Melissa offers concise, easy-to-follow tutorials on various hairstyles, making it simple for viewers to replicate the looks at home.
  • Character Recreations: She creates detailed hair and beauty looks inspired by popular characters, such as Disney princesses and other iconic figures, perfect for cosplay and themed events.
  • General Lifestyle and Beauty Tips: Beyond hair tutorials, Kayley shares practical beauty tips and lifestyle advice, helping her audience with everyday styling and self-care routines.

3. Naptural85

Who is Naptural85?

Whitney White, known online as Naptural85, is a prominent YouTube star celebrated for her natural hair care tutorials and DIY hair products. She joined YouTube on August 08, 2009, and has since garnered over 1.36 million subscribers. You can explore more of her content on her YouTube channel.

Naptural85 is based in the United States, where she creates her popular natural hair care content.

Audience

Naptural85's audience primarily consists of individuals passionate about natural hair care, DIY hair products, and entrepreneurship. For example, her detailed tutorials on twist outs and braid outs attract women with natural hair looking for effective styling techniques, while her videos on DIY hair product recipes appeal to those interested in creating their own hair care solutions at home.

Key Metrics

Naptural85's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:

  • Engagement Rate: 5.48%
  • Subscribers: 1.36M
  • Average Video Length: 10.62 minutes
  • Video Views: 144.46M

Content Focus

  • Natural Hair Care Tutorials: Naptural85 offers detailed guides on maintaining and styling natural hair, including techniques like twist outs, braid outs, and wash-and-go routines.
  • DIY Hair Products: She shares recipes and methods for creating homemade hair care products, such as chia seed hair gel and sea moss hair gel.
  • Product Reviews and Recommendations: Naptural85 provides first impressions and in-depth reviews of various hair care products and tools, helping her audience make informed choices.

4. Chloe Brown

Who is Chloe Brown?

Chloe Brown, known by her real name Chloe Brown, is a YouTube star celebrated for her beauty vlogs, makeup and hair tutorials, lifestyle content, and home renovation projects. She joined YouTube on July 09, 2006, and has since gained a substantial following. You can explore more of her content on her YouTube channel.

Chloe Brown, a YouTube star known for her beauty vlogs, makeup and hair tutorials, lifestyle content, and home renovation projects, was born and raised in Southern California and currently resides in Tennessee.

Audience

Chloe Brown's audience primarily consists of women interested in beauty, particularly those looking for short hair tutorials and styling tips. For example, her video "HOW TO CURL WITH A FLAT IRON || short hair" has garnered 3.6 million views, indicating a strong following among individuals seeking practical and authentic beauty advice.

Key Metrics

Chloe Brown's YouTube channel is a treasure trove for those seeking short hair tutorials and authentic beauty advice.

  • Subscribers: 249K
  • Average Video Length: 8 minutes and 59 seconds
  • Video Views: 3.6M

Content Focus

  • Short Hair Tutorials: Chloe Brown specializes in creating detailed tutorials for styling short hair, offering practical tips and techniques for her audience.
  • Self-Love and Authenticity: Her content often emphasizes themes of self-love and authenticity, sharing personal stories and motivational messages to inspire her viewers.
  • Product Unboxings and Demos: Chloe also features product unboxings and demonstrations, providing honest reviews and insights into various beauty and hair care products.

5. Loepsie

Who is Loepsie?

Lucy Kyselica, known online as Loepsie, is a YouTube star celebrated for her content on sewing, historical beauty, vintage fashion, and slow living. She joined YouTube on May 28, 2008, and has since amassed a substantial following. You can explore more of her content on her YouTube channel.

Loepsie is based in the Netherlands, where she creates content from her home.

Audience

Loepsie's audience primarily consists of women interested in sewing, historical beauty, vintage fashion, and slow living, with a significant portion being young mothers or women in their 20s to 40s. For example, her videos on sewing and crafting projects attract DIY enthusiasts, while her content on historical beauty techniques and vintage fashion appeals to those with a passion for retro aesthetics.

Key Metrics

Loepsie, a YouTube star, creates content on sewing, historical beauty, vintage fashion, and slow living.

  • Subscribers: 853K
  • Average Video Length: 15-20 minutes
  • Video Views: 9,711

Content Focus

  • Sewing and Crafting Projects: Loepsie creates detailed tutorials and vlogs on sewing dresses, knitting, and other cozy crafting activities, often with a vintage or historical twist.
  • Historical Beauty and Vintage Fashion: She explores historical beauty techniques and vintage fashion, offering tutorials on hairstyles and makeup inspired by different eras.
  • Slow Living and Homemaking: Loepsie shares content focused on slow living, including home updates, seasonal preparations, and homemaking activities that emphasize a cozy, mindful lifestyle.

6. Milabu

Who is Milabu?

Milabu, a YouTube content creator known for her beauty tutorials, joined the platform on August 24, 2013. Her channel, which focuses on short hair and hairstyles, makeup, and general lifestyle content, has garnered a significant following with 1.58 million subscribers. You can explore more of her content on her YouTube channel.

Milabu is based in the United States, where she creates her beauty tutorials, hairstyles, makeup, and lifestyle content.

Audience

Milabu's audience primarily consists of beauty enthusiasts, particularly women interested in short hair tutorials and makeup tips. For example, her detailed tutorials on short hairstyles attract viewers looking for practical styling advice, while her makeup reviews and beauty hacks appeal to those seeking the latest trends and product recommendations.

Key Metrics

Milabu's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:

  • Subscribers: 1.58M
  • Average Video Length: 15 minutes and 30 seconds
  • Video Views: 441K

Content Focus

  • Beauty Tutorials: Milabu creates detailed how-to videos for short hair, various hairstyles, and makeup looks, providing practical tips and techniques for her audience.
  • Lifestyle Content: She shares lifestyle videos, including vlogs, daily routines, and personal updates, offering a glimpse into her everyday life.
  • Product Reviews and Comparisons: Milabu provides honest reviews and comparisons of beauty products, helping her viewers make informed purchasing decisions.

7. Sarah Angius

Who is Sarah Angius?

Sarah Angius, a former hairstylist turned social media star, joined YouTube on May 23, 2015. Known for her engaging hair styling tutorials and beauty content, she has amassed a significant following with over 610K subscribers. You can explore more of her content on her YouTube channel.

Sarah Angius is based in Rotterdam, Netherlands.

Audience

Sarah Angius's audience primarily consists of women interested in hair care, beauty routines, and makeup tutorials. For example, her "EASY Smokey Eye Tutorial" has garnered over 104,113 views, indicating a strong following among beauty enthusiasts, while her short video "How to get big bouncy voluminous hair" has attracted 20K views, showcasing her appeal to those seeking practical hair styling tips.

Key Metrics

Sarah Angius's YouTube channel showcases her expertise in hair styling and beauty content.

  • Subscribers: 610K
  • Video Views: 104,113

Content Focus

  • Hair Tutorials: Sarah Angius creates detailed tutorials on various hair styling techniques, including easy and glamorous updos and the latest hairstyles.
  • Beauty Routines: She shares beauty tips and makeup tutorials, such as her "EASY Smokey Eye Tutorial" and "My Daily Makeup Look (easy)."
  • Lifestyle and Personal Topics: Sarah also delves into personal experiences and lifestyle content, including her IVF journey and daily routines.

8. The Find Guru

Who is The Find Guru?

The Find Guru, a YouTube star known for her curly hair tips, beauty advice, fashion guidance, and fitness routines, joined the platform on September 6, 2015. With a substantial following, she has become a go-to source for practical and stylish beauty content. You can explore more of her content on her YouTube channel.

The Find Guru, a YouTube star known for her curly hair tips, beauty advice, fashion guidance, and fitness routines, is based in Los Angeles, United States.

Audience

The Find Guru's audience primarily consists of individuals interested in curly hair care, beauty tips, fashion, and fitness routines. For example, her video "How to Get Rid of Acne in ONE WEEK" has garnered 8.9 million views, indicating a strong following among those seeking effective skincare solutions, while her "Leg and Booty Gains Workout" video, with 1 million views, showcases her appeal to fitness enthusiasts looking for practical workout advice.

Key Metrics

The Find Guru's YouTube channel showcases a variety of content focused on curly hair tips, beauty advice, fashion guidance, and fitness routines.

  • Subscribers: 763K
  • Average Video Length: 12:26 minutes
  • Video Views: 8.9M

Content Focus

  • Curly Hair Tips: The Find Guru offers practical advice and tutorials on curly hair care and styling, helping viewers manage and enhance their natural curls.
  • Beauty and Fashion Advice: The channel features beauty tips, makeup tutorials, and fashion guidance, providing viewers with the latest trends and practical styling advice.
  • Fitness Routines: The Find Guru shares fitness routines and workout tips, catering to those looking to improve their physical health and achieve their fitness goals.

9. Hair Romance

Who is Hair Romance?

Christina, known online as Hair Romance, is a YouTube content creator who focuses on hair care and styling tutorials. She joined YouTube on June 26, 2011, and has since amassed 66.6K subscribers and 7.56 million video views. You can explore more of her content on her YouTube channel.

Hair Romance, a YouTube content creator known for her hair care and styling tutorials, is based in Sydney, Australia.

Audience

Hair Romance's audience primarily consists of women interested in hair care and styling, particularly those looking for practical solutions to common hair issues. For example, her video "How to wash and style curly hair" attracts viewers seeking effective routines for curly hair, while her "Easy curl routine for dry or damaged hair" appeals to those dealing with hair damage and looking for manageable styling tips.

Key Metrics

Hair Romance, a YouTube content creator known for her hair care and styling tutorials, is based in Sydney, Australia.

  • Subscribers: 66.6K
  • Average Video Length: 8 minutes and 17 seconds
  • Video Views: 7.56M

Content Focus

  • Hairstyle Tutorials: Christina shares quick and easy hairstyle tutorials, including tips for curls, braids, and updos.
  • Hair Care Routines: She provides step-by-step guides for different hair care routines, helping viewers maintain healthy hair.
  • Product Reviews: Christina offers honest reviews of various hair care products and tools, aiding her audience in making informed choices.

10. Luxy Hair

Who is Luxy Hair?

Chloe Brown, known by her real name Chloe Brown, is a YouTube star celebrated for her beauty vlogs, makeup and hair tutorials, lifestyle content, and home renovation projects. She joined YouTube on July 09, 2006, and has since gained a substantial following. You can explore more of her content on her Luxy Hair channel.

Luxy Hair, a YouTube channel known for its hair tutorials and solutions to common hair problems, is based in Toronto, Canada.

Audience

Luxy Hair's audience primarily consists of young to middle-aged women interested in practical hair styling tutorials and solutions to common hair problems. For example, their video on French braids has garnered 36 million views, while their low bun tutorial has attracted 23 million views, indicating a strong following among those seeking easy-to-follow hair care advice.

Key Metrics

Luxy Hair is a YouTube channel dedicated to hair-related content, including tutorials on various hairstyles and solutions to common hair problems.

  • Subscribers: 3.07M
  • Average Video Length: 5-10 minutes
  • Video Views: 36M

Content Focus

  • Hair Tutorials: Luxy Hair creates detailed tutorials on various hairstyles, including braids, buns, updos, waves, and curls, helping viewers achieve their dream hair.
  • Hair Care Solutions: The channel addresses common hair problems such as split ends, damage, frizz, thinning, oily hair, and dry hair, providing practical solutions and tips.
  • Product Demonstrations: Luxy Hair features videos on how to apply hair extensions, including Halo® Hair Extensions and clip-in extensions, offering step-by-step guides and styling tips.

Grow your audience with Beacon

Some of the biggest creators are using Beacons to grow their online presence and engage with their audience. With features like link-in-bio, email marketing, and an online store, creators can easily manage and monetize their content. For instance, influencers like PewDiePie and Lauren Riihimaki leverage Beacons to streamline their brand deals and connect with fans more effectively. Discover how Beacons can help you elevate your creator journey.

Read these next
Need help?
[email protected]
Get Beacons on Apple StoreGet Beacons on Google Play
Beacons® is a registered trademark of Beacons AI Inc. ©2023