In this article, we'll dive into the Top 10 Home Decor YouTubers, showcasing creators who inspire and transform spaces with their unique styles. Expect to see highlights from popular channels like Mr. Kate, The Sorry Girls, DIY Creators, House & Home, and The Kinwoven Home - Live Your Style.
1. Mr. Kate
Who is Mr. Kate?
Mr. Kate, whose real name is Kate Albrecht, is the creator and owner of the Mr. Kate lifestyle brand, known for her engaging YouTube content on interior design and DIY projects. She joined YouTube on August 26, 2009, and has since amassed over 3.8 million subscribers. Her channel features a variety of creative endeavors, from budget-friendly makeovers to elaborate home transformations.
Mr. Kate is based in Los Angeles, California, and also owns a house in Hawaii.
Audience
Mr. Kate's audience primarily consists of young adults, homeowners, and DIY enthusiasts who are passionate about interior design and budget-friendly home makeovers. For example, viewers are drawn to series like "OMG We're Coming Over" and "Under $300 Room Makeovers," which showcase creative transformations and practical decorating tips.
Key Metrics
Mr. Kate's YouTube channel showcases impressive statistics that highlight its popularity and engagement.
- Engagement Rate: 4.86%
- Subscribers: 3.83M
- Average Video Length: 25.2 Minutes
- Video Views: 589.07M
Content Focus
- Interior Design and DIY Projects: Mr. Kate's channel is renowned for its engaging content on interior design and DIY projects, offering viewers practical and creative solutions for home makeovers.
- Budget-Friendly Makeovers: The channel features a variety of budget-friendly makeover series, such as "Under $300 Room Makeovers," where Mr. Kate transforms spaces without breaking the bank.
- Collaborative Projects: Mr. Kate often collaborates with other YouTubers and personalities, creating unique and entertaining makeover videos that appeal to a broad audience.
2. The Sorry Girls
Who is The Sorry Girls?
The Sorry Girls, comprised of Kelsey Marillis and Becky Lynne, are the creative minds behind the popular DIY and design-focused YouTube channel. They joined the platform on October 22, 2010, and have since garnered a substantial following with their engaging content. For more information, visit their YouTube channel.
The Sorry Girls, a popular DIY and design-focused YouTube channel, are based in Canada.
Audience
The Sorry Girls' audience primarily consists of young adults and middle-aged individuals, particularly women, who are passionate about DIY projects and home decor. For instance, viewers are drawn to series like "That 70's House" and "Making Home," which showcase creative home renovations and design tips.
Key Metrics
The Sorry Girls' YouTube channel showcases impressive statistics that highlight its popularity and engagement.
- Engagement Rate: 5.65%
- Subscribers: 2.23M
- Average Video Length: 30.19 minutes
- Video Views: 419.67M
Content Focus
- DIY Projects: The Sorry Girls create engaging DIY content, including guides on crafting and decor, which appeal to a wide audience interested in hands-on projects.
- Home Renovations: Their channel features extensive home renovation series like "That 70's House," showcasing creative and transformative makeovers.
- Design Tips: They offer practical design tips and tricks, helping viewers enhance their living spaces with budget-friendly and stylish solutions.
3. DIY Creators
Who is DIY Creators?
DIY Creators, run by Glen, is a popular YouTube channel dedicated to DIY projects and home improvement. Glen joined YouTube on December 12, 2014, and has since shared numerous videos showcasing his creative process, including both successes and failures. For more information, visit the DIY Creators YouTube channel.
DIY Creators is based in the United States, where Glen shares his extensive DIY projects and tutorials on his popular YouTube channel.
Audience
The audience for DIY Creators primarily consists of DIY enthusiasts and homeowners looking to improve their living spaces. For example, woodworking hobbyists and individuals interested in furniture building are drawn to Glen's detailed tutorials, such as "How to Install Laminate Flooring for beginners," which has garnered 17 million views.
Key Metrics
DIY Creators' YouTube channel showcases impressive statistics that highlight its popularity and engagement.
- Engagement Rate: 3.02%
- Subscribers: 3.22M
- Average Video Length: 13.87 minutes
- Video Views: 252.73M
Content Focus
- DIY Projects: DIY Creators focuses on a variety of DIY projects, particularly in the Lifestyle category. The content includes making cool stuff and sharing the process, including steps, mistakes, changes, failures, and successes.
- Home Improvement: The channel features detailed tutorials on home improvement projects, such as installing central AC & heating systems and fixing slanted concrete slabs.
- Woodworking: Glen shares extensive woodworking projects, offering step-by-step guides that appeal to both beginners and experienced DIY enthusiasts.
4. House & Home
Who is House & Home?
House & Home, published by Lynda Reeves, is a design, decorating, and lifestyle brand that joined YouTube on February 14, 2008. The channel showcases unique and beautiful homes, offering viewers a blend of interior design inspiration and practical decorating tips. For more information, visit their YouTube channel.
House & Home is based in Toronto, Ontario, Canada, where it operates as a premier design, decorating, and lifestyle brand.
Audience
House & Home's audience primarily consists of adults aged 25-54, likely skewing towards women who are passionate about interior design and home improvement. For example, viewers are drawn to series like "Home Tours | Decorating & Design Inspiration" and "Small Spaces," which offer practical and stylish solutions for various living environments.
Key Metrics
House & Home is a premier design, decorating, and lifestyle brand on YouTube.
- Subscribers: 948K
- Video Views: 43,418
Content Focus
- Home Tours: House & Home takes viewers inside unique and beautiful homes, showcasing a variety of styles and designs from North America and abroad.
- Design Trends and Decorating Advice: The channel offers insights into the latest design trends, products, and stores, providing practical decorating tips to inspire viewers.
- Renovation and Small Space Solutions: House & Home features content focused on renovation tips and tricks, as well as creative solutions for maximizing small spaces.
5. The Kinwoven Home - Live Your Style
Who is The Kinwoven Home - Live Your Style?
The Kinwoven Home - Live Your Style, run by Sharrah Stevens, is a popular YouTube channel dedicated to home decor and lifestyle tips. Sharrah joined YouTube on April 9, 2014, and has since built a substantial following with her engaging and practical content. For more information, visit their YouTube channel.
The Kinwoven Home - Live Your Style is based in the United States, where Sharrah Stevens shares her home decor and lifestyle tips on her popular YouTube channel.
Audience
The Kinwoven Home - Live Your Style attracts a diverse audience, primarily consisting of women interested in home decor, fashion, and lifestyle tips. For instance, viewers are drawn to Sharrah's practical advice on creating stylish interiors and her engaging content on seasonal decor, such as "How to Decorate Your Home for Fall." Additionally, the channel's travel vlogs and DIY projects appeal to those looking for inspiration in both home and personal style.
Key Metrics
The Kinwoven Home - Live Your Style is a popular YouTube channel dedicated to home decor and lifestyle tips.
- Subscribers: 3.44K
- Average Video Length: 13 minutes and 15 seconds
- Video Views: 7,276
Content Focus
- Home Decor Tutorials: The Kinwoven Home - Live Your Style offers practical and stylish home decor tutorials, helping viewers create beautiful interiors with ease.
- Product Reviews: The channel features detailed product reviews, particularly focusing on items from Aliexpress, providing insights and recommendations for viewers.
- Travel Vlogs: Sharrah Stevens shares engaging travel vlogs, offering a glimpse into her adventures and lifestyle tips while on the go.
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6. Studio McGee
Who is Studio McGee?
Studio McGee, founded by Shea and Syd McGee, is a renowned full-service design firm known for its captivating home transformations. They joined YouTube on July 7, 2016, and have since built a substantial following with their engaging content, including home tours, design tips, and behind-the-scenes looks at their projects. For more information, visit their YouTube channel.
Studio McGee, founded by Shea and Syd McGee, is based in the United States, with their operations primarily centered around their design projects and their spec home project in the Red Ledges community outside Park City, Utah.
Audience
Studio McGee's audience primarily consists of homeowners and design enthusiasts who are passionate about sophisticated interior design and home decor. For example, viewers are drawn to their detailed home tours and seasonal decor updates, such as the popular video "Holiday at the McGee Home | Tips for Seasonal Decor Updates," which garnered 427K views in just three weeks.
Key Metrics
Studio McGee's YouTube channel showcases their expertise in home transformations and design tips.
- Subscribers: 503K
- Average Video Length: 22:10 minutes
- Video Views: 427K
Content Focus
- Home Transformations: Studio McGee creates captivating content showcasing complete home makeovers, offering viewers a glimpse into the process and final results of their design projects.
- Seasonal Decor Updates: The channel features videos on seasonal decor, providing tips and inspiration for updating home interiors to reflect different times of the year.
- Design Tips and Home Tours: Studio McGee offers practical design advice and takes viewers on tours of beautifully designed homes, highlighting various styles and decor ideas.
7. HomeMadeModern
Who is HomeMadeModern?
HomeMadeModern, run by Ben Uyeda, is a popular YouTube channel dedicated to DIY projects and modern design. Ben joined YouTube on June 11, 2013, and has since inspired millions with his creative and practical design ideas. For more information, visit their YouTube channel.
HomeMadeModern is based in the United States, where it operates as a popular YouTube channel dedicated to DIY projects and modern design.
Audience
HomeMadeModern's audience primarily consists of DIY enthusiasts and homeowners who are passionate about modern design and creative home improvement projects. For example, viewers are drawn to videos like "How to Make an Outdoor Sofa," which has garnered 7.2 million views, and "DIY Spiral Stair," a short that has reached 10 million views, showcasing the audience's interest in practical and innovative DIY solutions.
Key Metrics
HomeMadeModern, run by Ben Uyeda, is a popular YouTube channel dedicated to DIY projects and modern design.
- Subscribers: 1.63M
- Average Video Length: 12.61 minutes
- Video Views: 7.2M
Content Focus
- DIY Design Projects: HomeMadeModern focuses on creating detailed DIY design and construction content, including projects like carving rocks into bowls, making concrete bathroom sinks and vanities, and building tables from walnut roots and rocks.
- Modern Furniture and Home Decor: The channel offers tutorials on creating various furniture and home decor items using materials like concrete, wood, and Legos, providing viewers with innovative and practical design ideas.
- Quick and Easy Projects: HomeMadeModern also features quick and easy modern DIY projects, making it accessible for viewers looking for simple yet stylish home improvement solutions.
8. Engineer Your Space
Who is Engineer Your Space?
Engineer Your Space, run by Isabelle LaRue, is a YouTube channel dedicated to DIY home decor and renovation projects, particularly for renters. Isabelle joined YouTube on July 8, 2011, and has since inspired many with her creative and practical design ideas. For more information, visit their YouTube channel.
Engineer Your Space, run by Isabelle LaRue, is based in the United States.
Audience
Engineer Your Space's audience primarily consists of renters and DIY enthusiasts who are passionate about home decor and small space solutions. For example, viewers are drawn to videos like "11 Genius Hacks to revolutionize your rental kitchen," which has 242,652 views, and "DIY small rental balcony makeover on a budget," with 1.1M views, showcasing their interest in practical, renter-friendly projects.
Key Metrics
Using the YouTube platform, Engineer Your Space provides practical DIY home decor and renovation projects for renters.
- Subscribers: 343K
- Average Video Length: 18 minutes
- Video Views: 1.2M
Content Focus
- DIY Home Improvement Projects: Engineer Your Space offers tutorials and step-by-step guides for home makeovers, focusing on practical and creative solutions.
- Small Space Solutions: The channel provides tips and tricks for maximizing the functionality of small living areas, making them more livable and stylish.
- Rental-Friendly Hacks: Content includes innovative and non-permanent solutions for enhancing rental spaces without making permanent changes.
9. The Sorry Girls
Who is The Sorry Girls?
The Sorry Girls, comprised of Kelsey Marillis and Becky Lynne, are the creative minds behind the popular DIY and design-focused YouTube channel. They joined the platform on October 22, 2010, and have since garnered a substantial following with their engaging content. For more information, visit their YouTube channel.
The Sorry Girls, comprised of Kelsey Marillis and Becky Lynne, are based in Canada.
Audience
The Sorry Girls' audience primarily consists of young adults and middle-aged individuals, particularly women, who are passionate about DIY projects and home decor. For instance, viewers are drawn to series like "That 70's House" and "Making Home," which showcase creative home renovations and design tips.
Key Metrics
The Sorry Girls' YouTube channel showcases impressive statistics that highlight its popularity and engagement.
- Subscribers: 2.23M
- Average Video Length: 30 minutes and 40 seconds
- Video Views: 170K
Content Focus
- DIY Projects and Makeovers: The Sorry Girls create engaging content focused on DIY projects and home makeovers, such as "giving my staircase the ULTIMATE 70s makeover" and "EXTREME modern living room makeover | Eames chair, slat wall & DIY fireplace."
- Thrifted and Budget-Friendly Ideas: They offer practical and budget-friendly DIY guides, including "DIY & thrifted gift guide | things people ACTUALLY want" and "DIYing overpriced holiday decor for less $$$."
- Collaborative and Fun Challenges: The Sorry Girls also engage their audience with fun and collaborative challenges, like "it was all fun and games...until the end | the Pinterest game ft Julie Nolke."
10. Hermione Chantal
Who is Hermione Chantal?
House & Home, published by Lynda Reeves, is a design, decorating, and lifestyle brand that joined YouTube on February 14, 2008. The channel showcases unique and beautiful homes, offering viewers a blend of interior design inspiration and practical decorating tips. For more information, visit their YouTube channel.
Hermione Chantal is a UK-born content creator who operates from Seoul, South Korea, and hails from the south coast of England.
Audience
Hermione Chantal's audience primarily consists of young adults and middle-aged individuals, particularly women, who are passionate about affordable interior decor and DIY projects. For example, viewers are drawn to her budget-friendly home renovation videos and her explorations of hidden gems in Seoul, such as "Thrifting in Seoul" and "DIY Room Makeover on a Budget."
Key Metrics
Hermione Chantal is a UK-born content creator who operates from Seoul, South Korea, and hails from the south coast of England.
- Subscribers: 481K
- Average Video Length: 18 minutes and 51 seconds
- Video Views: 323,383
Content Focus
- Affordable Interior Decor: Hermione Chantal creates content focused on budget-friendly home styling and decor, offering practical tips for making the most out of living spaces without spending a lot of money.
- Home Renovation Projects: She shares detailed videos on home renovation, particularly focusing on Victorian home makeovers, showcasing the transformation process and DIY techniques.
- Exploring Hidden Gems: Hermione also explores unique places in Seoul and beyond, including design stores, cafes, and aesthetically pleasing photo spots, providing viewers with a glimpse into vibrant and stylish locations.
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