In this article, we'll dive into the Top 10 Japanese Car YouTubers, showcasing some of the most exciting creators in the automotive scene. Expect to see highlights from Noriyaro, Gaskings, Wasabi Cars, Adam LZ, and Hoonigan as we explore their unique contributions to car culture.
1. Noriyaro
Who is Noriyaro?
Noriyaro, whose real name is Alexi Smith, is a YouTube star known for his focus on Japanese car culture. He launched his YouTube channel on November 27, 2008, and has since garnered a substantial following. You can explore his content on his YouTube channel.
Noriyaro is based in Japan, where he creates content focused on Japanese car culture.
Audience
Noriyaro's audience primarily consists of car enthusiasts who are passionate about Japanese car culture and drifting. For example, viewers often engage with videos showcasing drifting events like "Gunsai Touge drifting" and car modifications, reflecting their deep interest in automotive tuning and Japanese car shows.
Key Metrics
Noriyaro's YouTube channel boasts impressive statistics that highlight its popularity and engagement within the automotive community.
- Engagement Rate: 7.71%
- Subscribers: 729K
- Average Video Length: 19.07 Minutes
- Video Views: 99.53M
Content Focus
- Noriyaro creates videos centered around Japanese car culture, including drifting cars and JDM (Japanese Domestic Market) vehicles.
- His content often features car shows and events in Japan, providing an insider's look at the local automotive scene.
- Noriyaro shares personal experiences with cars, such as buying and drifting unique vehicles like a JDM tow truck.
2. Gaskings
Who is Gaskings?
Gaskings, a YouTube star known for his automotive content, joined the platform in September 2015. He has gained popularity for his engaging clips featuring cars and supercars, including the viral video "Top 10 Car Wash Fails." You can explore his content on his YouTube channel.
Gaskings is based in England, where he creates engaging automotive content for his YouTube channel.
Audience
Gaskings' audience primarily consists of car enthusiasts who enjoy short, engaging clips of cars and supercars. For instance, viewers often engage with his "Top 10 Car Wash Fails" video, reflecting their interest in both automotive content and humorous mishaps.
Key Metrics
Gaskings' YouTube channel showcases impressive statistics that highlight its popularity and engagement within the automotive community.
- Subscribers: 1.2M
- Average Video Length: 8.5 Minutes
- Video Views: 150M
Content Focus
- Gaskings creates short, engaging clips featuring cars and supercars, often highlighting unique and high-performance vehicles.
- His content includes humorous and entertaining videos, such as "Top 10 Car Wash Fails," which resonate well with his audience.
- Gaskings also showcases car events and races, providing viewers with thrilling automotive experiences.
3. Wasabi Cars
Who is Wasabi Cars?
Wasabi Cars, a YouTube channel dedicated to showcasing abandoned and rusty cars in Japan, was launched on February 6, 2012. The channel, which has amassed a significant following, features a variety of nostalgic car events and Japanese vehicles. You can explore more of Wasabi Cars' content on their YouTube channel.
Wasabi Cars is based in Japan, where the channel focuses on showcasing abandoned and rusty cars, as well as attending nostalgic car events.
Audience
Wasabi Cars' audience primarily consists of car enthusiasts who have a deep appreciation for old and unique Japanese vehicles. For instance, viewers often engage with playlists like "Japanese Cars by Brand" and series such as "Project Kei Car Build Series - Super Duck," reflecting their interest in both specific car brands and detailed restoration projects.
Key Metrics
Wasabi Cars' YouTube channel showcases impressive statistics that highlight its popularity and engagement within the automotive community.
- Engagement Rate: 6.95%
- Subscribers: 86.1K
- Average Video Length: 13.44 Minutes
- Video Views: 24.88M
Content Focus
- Wasabi Cars creates content focused on abandoned and rusty cars, primarily from Japanese manufacturers, showcasing their unique charm and history.
- The channel covers nostalgic car events in Japan, providing viewers with a glimpse into the past and the culture surrounding these vehicles.
- Wasabi Cars also features restoration projects, such as the "Project Kei Car Build Series - Super Duck," highlighting the process of bringing old cars back to life.
4. Adam LZ
Who is Adam LZ?
Adam LZ, whose real name is Adam Lizotte-Zeisler, is a YouTube star known for his engaging automotive content, including building and driving cars, drifting, and lifestyle vlogs related to cars and racing. He joined YouTube on February 3, 2013, and has since amassed a substantial following. You can explore his content on his YouTube channel.
Adam LZ is based in the United States, having been born in Woodbury, Connecticut, and currently residing in Orlando, Florida, where he operates his 30-acre automotive facility known as "The LZ Compound."
Audience
Adam LZ's audience primarily consists of young adults and middle-aged viewers, approximately between 18-35 years old, who are passionate about automotive customization and extreme sports. For instance, viewers often engage with his "BARRA SWAPPED GT350" series and "LZ WORLD TOUR OFFICIAL STREAMS," reflecting their deep interest in car drifting, high-performance driving, and DIY car projects.
Key Metrics
Adam LZ's YouTube channel is a hub for automotive enthusiasts, offering a mix of car builds, drifting, and lifestyle content.
- Subscribers: 3.79M
- Average Video Length: 18:47 Minutes
- Video Views: 16M
Content Focus
- Adam LZ creates detailed automotive builds, showcasing the process of modifying and enhancing various cars.
- His content includes drifting and racing events, providing thrilling experiences and insights into high-performance driving.
- Adam LZ also shares lifestyle vlogs related to cars and automotive culture, offering a personal glimpse into his passion for the automotive world.
5. Hoonigan
Who is Hoonigan?
Hoonigan, founded by Ken Block, is a YouTube channel known for its high-octane automotive content, including popular series like Gymkhana, THIS vs THAT, and Build Breakdown. The channel joined YouTube on October 13, 2010, and has since amassed a substantial following. You can explore their content on their YouTube channel.
Hoonigan is based in the United States, where they create high-octane automotive content for their YouTube channel.
Audience
Hoonigan's audience primarily consists of automotive enthusiasts who are passionate about high-performance cars, drag racing, and car modifications. For instance, viewers often engage with videos like "Can a 1000hp Twin Turbo Mustang GT beat a TURBO Hayabusa in a No Prep Drag Race??" and series such as "Build Breakdown," reflecting their deep interest in competitive racing and detailed car builds.
Key Metrics
Hoonigan's YouTube channel is a hub for high-octane automotive content.
- Subscribers: 5.74M
- Average Video Length: 15 Minutes
- Video Views: 248,657
Content Focus
- Hoonigan creates high-octane automotive content, including drag racing, car builds, and off-road adventures.
- Their popular series include "Gymkhana," "THIS vs THAT," and "Build Breakdown," showcasing various car builds and competitive racing events.
- Hoonigan also features special automotive events and collaborations with other automotive brands and personalities.
6. Mighty Car Mods
Who is Mighty Car Mods?
Mighty Car Mods, created by Blair Joscelyne (known as MOOG) and Martin Mulholland, is an independent automotive series on YouTube. They joined the platform on January 8, 2008, and have since gained a substantial following. You can explore their content on their YouTube channel.
Mighty Car Mods is based in Sydney, Australia, where they operate their collaborative workspace known as 'Super Garage'.
Audience
Mighty Car Mods' audience primarily consists of automotive enthusiasts, predominantly male, aged between 18-45, who are passionate about DIY car modifications and automotive projects. For instance, viewers often engage with videos like "How To Build A Sleeper [Feature Length] Subaru Powered Beetle" and "Electric SuperChargers Mythbusted," reflecting their deep interest in hands-on car builds and mythbusting automotive products.
Key Metrics
Mighty Car Mods, an independent automotive series on YouTube, has garnered a substantial following with its engaging DIY car modification content.
- Subscribers: 3.89M
- Average Video Length: 31 Minutes
- Video Views: 12M
Content Focus
- Mighty Car Mods creates detailed DIY automotive project videos, showing viewers how to undertake various car modifications and builds at home.
- The channel features hands-on, instructional content, including full-length episodes, feature films, and shorts, often with detailed walkthroughs and tutorials.
- Popular series and videos include "I Blew up my WRX STI" and "Ultimate Gemini Build," showcasing both the challenges and successes of their automotive projects.
7. Sammit
Who is Sammit?
Sammit, whose real name is Sam Lucas, is a YouTube star known for his engaging content focused on car culture, drifting, and automotive adventures. He launched his YouTube channel on February 4, 2016, and has since gained a substantial following. You can explore his content on his YouTube channel.
Sammit is based in Japan, having moved there from his birthplace in Australia.
Audience
Sammit's audience primarily consists of car enthusiasts who are passionate about Japanese car culture and drifting. For instance, viewers often engage with videos like "SCARING a JAPANESE MAID in my Drift Car!" and series such as "Abandoned S15 Silvia from the Okinawa Jungle," reflecting their deep interest in unique car builds and automotive adventures in Japan.
Key Metrics
Sammit's YouTube channel is a hub for car enthusiasts, particularly those interested in Japanese car culture and drifting.
- Subscribers: 777K
- Average Video Length: 13:29 Minutes
- Video Views: 832,229
Content Focus
- Sammit creates content focused on drifting and professional drift cars, showcasing the excitement and technical aspects of the sport.
- His videos often feature car builds and restorations, including barn finds and abandoned cars, highlighting the process of bringing these vehicles back to life.
- Sammit shares personal experiences and life as a foreigner in Japan, providing a unique perspective on Japanese car culture and automotive adventures.
8. Carthrottle
Who is Carthrottle?
Car Throttle, managed by Alex Kersten, Ethan Smale, and Jack Joy, is a popular YouTube channel dedicated to automotive content, including old cars, challenges, and builds. The channel joined YouTube on April 22, 2009, and has since amassed a substantial following. You can explore their content on their YouTube channel.
Car Throttle is based in the United Kingdom.
Audience
Car Throttle's audience primarily consists of car enthusiasts, predominantly male, ranging from teenagers to middle-aged adults. For instance, viewers often engage with series like "Cheap Car Challenges" and "Living With A...," reflecting their interest in automotive engineering, car modifications, and hands-on car projects.
Key Metrics
Car Throttle is a popular YouTube channel dedicated to automotive content.
- Subscribers: 3.06M
- Average Video Length: 15:29 Minutes
- Video Views: 3.7M
Content Focus
- Car Throttle creates content focused on car reviews, build projects, and challenges, often featuring old cars and new vehicles.
- The channel engages viewers with interactive and relatable content, such as "Cheap Car Challenges" and "Living With A..." series.
- Car Throttle also produces detailed car modifications and builds, showcasing the process of enhancing and testing various cars.
9. B is for Build
Who is B is for Build?
B is for Build, run by Chris, is a YouTube channel dedicated to car-related content, including fixing, breaking, buying, selling, and trading cars. Chris and his friends document their automotive adventures with the ultimate goal of having fun. The channel joined YouTube on June 17, 2015, and has since amassed a substantial following. You can explore their content on their YouTube channel.
B is for Build is based in the United States.
Audience
B is for Build's audience primarily consists of car enthusiasts who are passionate about DIY car projects and automotive mechanics. For instance, viewers often engage with videos like "I Bought A CRASHED 2023 BRZ At Auction For $5,000. WILL IT RUN?" and "How Our Lamborghini Murcielago Build Is A Big Fail... While Also Being A Big Success," reflecting their deep interest in car rebuilds and the challenges of restoring salvaged vehicles.
Key Metrics
B is for Build is a YouTube channel where Chris and his friends document their automotive projects.
- Subscribers: 1.66M
- Average Video Length: 26 Minutes
- Video Views: 1003K
Content Focus
- B is for Build creates content focused on car-related projects, including fixing, breaking, buying, selling, and trading cars.
- The channel features detailed car builds and modifications, showcasing the process and challenges of restoring and enhancing various vehicles.
- Content often includes step-by-step documentation of automotive projects, providing viewers with an in-depth look at the technical aspects and creative solutions involved in car restoration and customization.
10. ChrisFix
Who is ChrisFix?
Adam LZ, whose real name is Adam Lizotte-Zeisler, is a YouTube star known for his engaging automotive content, including building and driving cars, drifting, and lifestyle vlogs related to cars and racing. He joined YouTube on February 3, 2013, and has since amassed a substantial following. You can explore his content on his YouTube channel.
ChrisFix is based in Tennent, New Jersey, where he operates his automotive repair YouTube channel.
Audience
ChrisFix's audience primarily consists of car enthusiasts and DIYers who are passionate about automotive repair and maintenance. For instance, viewers often engage with videos like "How to Finish Your Abandoned Project Car (Turbo Del Sol)" and playlists on topics such as brakes and engine repairs, reflecting their deep interest in learning new skills and tackling car projects themselves.
Key Metrics
ChrisFix is a popular YouTube channel dedicated to teaching viewers how to fix their own cars through easy-to-follow, step-by-step videos.
- Subscribers: 10.4M
- Average Video Length: 31:20 Minutes
- Video Views: 52M
Content Focus
- ChrisFix creates detailed, step-by-step instructional videos on car repair and maintenance, making complex tasks accessible to both beginners and experts.
- His content includes comprehensive guides on various automotive topics, such as installing dash cameras, maintaining cars, and fixing leaks.
- ChrisFix also shares practical tips and showcases essential car tools and gadgets, helping viewers save money and ensure their car repairs are done correctly.
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