In this article, we will explore the Top 10 Japanese Fashion YouTubers who are making waves in the industry. We'll highlight creators like AsianBeautySecret, RinRin Doll, Mimei, Mikan Mandarin, and Kim Dao, diving into what makes their content unique and influential.
1. AsianBeautySecret
Who is AsianBeautySecret?
AsianBeautySecret, whose real name is Mia, is a prominent YouTube content creator known for her beauty tips and skincare hacks. She joined YouTube on March 1, 2012, and has since garnered a significant following for her insightful and practical advice on Asian beauty secrets. For more information, visit her YouTube channel.
AsianBeautySecret is based in South Korea, where she creates content focused on beauty tips and skincare hacks.
Audience
The audience that tends to watch AsianBeautySecret is predominantly young women interested in beauty and skincare, particularly those who are keen on Asian beauty practices. For example, viewers often engage with her "Shorts" videos that offer quick, digestible beauty tips and skincare hacks, making it ideal for those with busy lifestyles looking for immediate results.
Key Metrics
Based on the data from vidIQ, here are some key statistics for AsianBeautySecret:
- Subscribers: 1.2M
- Average Video Length: 10 minutes
- Video Views: 50M
Content Focus
- AsianBeautySecret creates detailed skincare routines that focus on achieving clear and healthy skin using Asian beauty products and techniques.
- Her content includes makeup tutorials that cater to various occasions, from everyday looks to special events, emphasizing natural beauty.
- She frequently uploads "Shorts" videos, offering quick beauty tips and hacks that are easy to follow and implement in daily routines.
2. RinRin Doll
Who is RinRin Doll?
RinRin Doll, also known as Lailah, is a prominent YouTuber and model celebrated for her work in Japanese alternative fashion. She joined YouTube on August 31, 2011, and has since captivated audiences with her makeup tutorials, styling tips, and vlogs. For more information, visit her YouTube channel.
RinRin Doll is based in Tokyo, Japan, originally from Los Angeles, California.
Audience
The audience that tends to watch RinRin Doll is predominantly young women who are passionate about Japanese alternative fashion and makeup. For example, her "Heian-inspired Sakura Kimono Lookbook" and "Easy Eyebrow Threading Tutorial" videos have garnered significant views, indicating a strong interest in traditional Japanese clothing and beauty techniques.
Key Metrics
Based on the data from vidIQ, here are some key statistics for RinRin Doll:
- Engagement Rate: 4.25%
- Subscribers: 183K
- Average Video Length: 15.49 minutes
- Video Views: 20.57M
Content Focus
- RinRin Doll creates lifestyle content that focuses on her life in Japan, makeup tutorials, and styling tips, often incorporating Harajuku fashion elements.
- Her videos include fashion lookbooks, showcasing various outfits and styles, as well as hair tutorials that offer creative and trendy hairstyles.
- RinRin Doll also produces vlogs and fun videos, providing a glimpse into her daily life and experiences in Tokyo, Japan.
3. Mimei
Who is Mimei?
Mimei, a popular YouTube content creator, joined the platform on January 2, 2006. Known for her engaging lifestyle content, she has amassed a subscriber count of 364K and a total view count of 42.02M. For more information, visit her YouTube channel.
Mimei is based in Tokyo, Japan, where she has been living since 2009.
Audience
The audience that tends to watch Mimei is a mix of both Japanese and English-speaking viewers, drawn to her bilingual content. For example, her video "Interviewing Hajime" has garnered 3.9M views, indicating a strong interest in interviews with Japanese YouTubers, while her prank video "PDRさんにドッキリ！顔面ケーキバトル！CAKE IN THE FACE PRANK GONE WRONG!" has 634K views, showcasing the appeal of her humorous and engaging content.
Key Metrics
Based on the data from vidIQ, here are some key statistics for Mimei:
- Engagement Rate: 0%
- Subscribers: 364K
- Average Video Length: 0 minutes
- Video Views: 42.02M
Content Focus
- Mimei creates lifestyle content that often includes vlogs about her daily life in Japan, showcasing cultural experiences and personal adventures.
- Her channel features a variety of content, including interviews with Japanese YouTubers, which appeal to both English and Japanese-speaking audiences.
- Mimei also produces prank videos and humorous content, adding a light-hearted and entertaining element to her channel.
4. Mikan Mandarin
Who is Mikan Mandarin?
Mikan Mandarin, whose real name is not publicly disclosed, is a YouTube content creator known for her engaging lifestyle vlogs. She joined YouTube on February 5, 2017, and has since amassed a subscriber count of 333K and a total view count of 28.24M. For more information, visit her YouTube channel.
Mikan Mandarin is a designer and content creator based in Tokyo, Japan, where she shares her life and experiences through her YouTube channel and other social media platforms.
Audience
The audience that tends to watch Mikan Mandarin is primarily young adults interested in Japanese culture, fashion, and lifestyle. For example, her video "Come Work With Me In Japan!! || Training Day" has garnered 409,656 views, indicating a strong interest in her daily life and work experiences in Japan, while "DOs and DON'Ts in Japan || My Tips for Visitors" has 2.4M views, showcasing the appeal of her practical advice for navigating Japanese culture.
Key Metrics
Using her YouTube channel, Mikan Mandarin has built a substantial following and engagement.
- Subscribers: 333K
- Average Video Length: 23 minutes and 30 seconds
- Video Views: 28.24M
Content Focus
- Mikan Mandarin creates lifestyle content that often includes vlogs about her daily life in Japan, showcasing cultural experiences and personal adventures.
- Her channel features fashion-related content, such as starting her own fashion brand, checking out samples from manufacturers, and wearing her own designs in Tokyo.
- Mikan Mandarin also produces videos that explore unique experiences, like working at a Japanese maid cafe or undergoing a color analysis in Korea.
5. Kim Dao
Who is Kim Dao?
Kim Dao, an Australian YouTuber, is renowned for her makeup, fashion, and lifestyle videos. She joined YouTube on July 4, 2006, and has since amassed a subscriber count of 780K and a total view count of 85.86M. For more information, visit her YouTube channel.
Kim Dao is an Australian YouTuber based in Perth, Australia, with a significant focus on Japan-related content for her business and sponsorship inquiries.
Audience
The audience that tends to watch Kim Dao is primarily young adults and teenagers interested in makeup, fashion, and travel, particularly to Japan. For example, her video "100 Things to do in TOKYO, JAPAN | Japan Travel Guide" has garnered over 6.2 million views, indicating a strong interest in Japanese travel guides, while her makeup tutorials and fashion hauls attract viewers keen on beauty and style tips.
Key Metrics
Kim Dao's YouTube channel offers a variety of engaging content focused on makeup, fashion, and lifestyle.
- Subscribers: 780K
- Average Video Length: 28 minutes and 52 seconds
- Video Views: 85.86M
Content Focus
- Kim Dao creates detailed makeup tutorials and reviews, offering insights into various beauty products and techniques.
- Her channel features fashion tips and hauls, showcasing the latest trends and her personal style choices.
- Kim Dao also produces lifestyle vlogs and travel guides, particularly focusing on her experiences in Japan and visits to places like Tokyo DisneySea.
6. Hikarin
Who is Hikarin?
Hikarin, whose real name is Hikari Nakamura, is a YouTube content creator known for her music videos and covers. She joined YouTube on August 31, 2011, and has since built a following with her engaging and creative content. For more information, visit her YouTube channel.
Hikarin is originally from Canada and is currently based in Singapore.
Audience
The audience that tends to watch Hikarin is primarily music enthusiasts who enjoy J-Pop, K-Pop, and Vocaloid music. For example, her video "カンケイナイトファンキー - Hikari.n" has garnered 26K views, indicating a strong interest in her music covers and original songs.
Key Metrics
Hikarin's YouTube channel offers a variety of engaging music content.
- Subscribers: 734
- Average Video Length: 3 to 4 minutes
- Video Views: 26,000
Content Focus
- Hikarin creates music videos, including original songs and cover songs, with a focus on J-Pop, K-Pop, and Vocaloid music.
- She utilizes YouTube Shorts to produce short, engaging videos aimed at increasing viewer engagement and attracting a broader audience.
- Her channel features playlists that organize content by themes, making it easier for viewers to find related videos.
7. Aki Dearest
Who is Aki Dearest?
Aki Dearest, a popular YouTube content creator, joined the platform on December 18, 2014. Known for her engaging videos about Japanese culture, anime, and personal vlogs, she has amassed a significant following. For more information, visit her YouTube channel.
Aki Dearest is based in Japan, where she creates content focused on Japanese culture, anime, and personal vlogs.
Audience
The audience that tends to watch Aki Dearest is primarily young adults and teenagers with a strong interest in anime and Japanese culture. For example, her video "Reacting to Dumb Foreigners Being Horrible in Japan" has garnered 218K views, indicating a significant interest in reaction videos, while her short "The truth after 25 years… #pokemon" has 38K views, showcasing the appeal of her short-form content related to popular anime franchises.
Key Metrics
Aki Dearest's YouTube channel offers a variety of engaging content focused on anime and Japanese culture.
- Subscribers: 2.86M
- Average Video Length: 12 minutes
- Video Views: 632K
Content Focus
- Aki Dearest creates content primarily focused on Japanese culture, anime, and related topics, including reaction videos and personal vlogs.
- Her videos often explore unique or bizarre topics, such as "This Woman Eats Babies For a Living" and "Finding rare cards at an abandoned Japanese home."
- She also covers lifestyle content, including themes like "Christmas in Japan" and her "weight loss journey."
8. Rachel & Jun
Who is Rachel & Jun?
Rachel & Jun, a Japanese/American married couple, joined YouTube on February 16, 2012. They create engaging videos about Japan and their lives, captivating a diverse audience with their unique cultural insights. For more information, visit their YouTube channel.
Rachel & Jun are based in Tokyo, Japan, where they create engaging videos about Japanese culture and their lives.
Audience
The audience that tends to watch Rachel & Jun is primarily composed of individuals interested in Japanese culture, lifestyle, and travel. For example, their video "Day in the Life of a Japanese Mom and Baby in Tokyo" has garnered over 10 million views, indicating a strong interest in daily life in Japan, while their "Japanese Apartment Tour" video has 5.6 million views, showcasing the appeal of exploring living spaces in Japan.
Key Metrics
Rachel & Jun's YouTube channel offers a variety of engaging content about Japanese culture and their lives.
- Subscribers: 2.51M
- Average Video Length: 18 minutes and 49 seconds
- Video Views: 2,958,084
Content Focus
- Rachel & Jun create videos about their daily lives in Japan, offering insights into Japanese culture and lifestyle.
- Their content includes travel vlogs, showcasing various locations and experiences within Japan.
- They also produce videos that explore cultural differences and provide advice for those interested in Japanese culture.
9. Sharla in Japan
Who is Sharla in Japan?
Sharla, known online as Sharla in Japan, is a YouTube content creator who joined the platform on May 16, 2013. She focuses on lifestyle content, particularly daily life in Japan and travel ideas. For more information, visit her YouTube channel.
Sharla in Japan is a Canadian-born YouTube content creator currently based in Tokyo, Japan, where she focuses on daily life and travel ideas.
Audience
The audience that tends to watch Sharla in Japan is primarily composed of individuals interested in Japanese culture, travel, and daily life in Japan. For example, her video "Inside Our 2-Bedroom Japanese House! 🏡🇯🇵 FULL TOKYO HOUSE TOUR ft. @AbroadinJapan" has garnered 648,960 views in 7 months, indicating a strong interest in house and apartment tours, while her collaborations with other YouTubers like "Abroad in Japan" attract viewers keen on exploring different aspects of Japanese lifestyle and culture.
Key Metrics
Sharla in Japan's YouTube channel offers a captivating glimpse into daily life and travel in Japan.
- Subscribers: 787K
- Average Video Length: 21 minutes and 56 seconds
- Video Views: 648,960
Content Focus
- Sharla in Japan creates daily life vlogs that offer a glimpse into her experiences and lifestyle in Japan, including activities like home cooking and road trips.
- Her channel features travel guides and ideas, showcasing various locations and hidden gems across Japan, such as mountain towns and urban explorations.
- Sharla also produces house and apartment tours, providing detailed insights into living spaces in Japan, often collaborating with other YouTubers like @AbroadinJapan.
10. Kelly Eden
Who is Kelly Eden?
Mikan Mandarin, whose real name is not publicly disclosed, is a YouTube content creator known for her engaging lifestyle vlogs. She joined YouTube on February 5, 2017, and has since amassed a subscriber count of 333K and a total view count of 28.24M. For more information, visit her YouTube channel.
Kelly Eden is based in West Hollywood, California, where she creates her engaging content.
Audience
The audience that tends to watch Kelly Eden is primarily young adults and middle-aged viewers, particularly those with a keen interest in makeup, DIY projects, and artistic activities. For example, her video "SEPHIROTH MAKEUP TUTORIAL (chatty)" has garnered 16K views, indicating a strong interest in detailed and creative makeup tutorials, while her "casual n' cozy Q&A" video has 8.1K views, showcasing the appeal of her personal and engaging vlogs.
Key Metrics
Kelly Eden's YouTube channel offers a variety of engaging content focused on makeup, DIY projects, and artistic activities.
- Subscribers: 197K
- Average Video Length: 14 minutes and 32 seconds
- Video Views: 397,623
Content Focus
- Kelly Eden creates DIY tutorials, such as "Lamp transformation! DIY TUTORIAL VLOG" and "Glittery TV curtain DIY TUTORIAL VLOG," showcasing her artistic skills and creativity.
- Her channel features makeup tutorials, including detailed and creative looks like the "SEPHIROTH MAKEUP TUTORIAL (chatty)" and "SUGARPILL whisper makeup tutorial."
- Kelly Eden also produces vlogs that offer a glimpse into her personal life and interests, such as "we found a baby jumping spider! Relaxing Garden Vlog" and "casual n' cozy Q&A."
Grow your audience with Beacon
Some of the biggest creators are using Beacons to grow their online presence and streamline their business operations. With features like a fully customized link-in-bio, email marketing, and an online store, creators can engage their audience more effectively and monetize their content. Additionally, tools such as an auto-updating media kit and AI brand outreach help them pitch faster and more efficiently.
