Top 10 Japanese Travel Youtubers to Watch in 2025

Jessica Li
Chief of Staff

In this article, we'll dive into the Top 10 Japanese Travel YouTubers, showcasing creators who bring Japan's vibrant culture to life. We'll highlight popular channels like Paolo fromTOKYO, Only in Japan, Abroad in Japan, Sharla in Japan, and Simon and Martina. Get ready to explore Japan through the eyes of these amazing content creators!

1. Paolo fromTOKYO

Who is Paolo fromTOKYO?

Paolo fromTOKYO, whose real name is Paolo, is a popular YouTuber known for his engaging travel guides and tech-related content. He joined YouTube on October 23, 2016, and has since amassed a substantial following. For more about his channel, visit Paolo fromTOKYO.

Paolo fromTOKYO is based in Tokyo, Japan, where he creates content focused on travel guides and tech reviews.

Audience

The audience for Paolo fromTOKYO is predominantly international, with viewers interested in travel, culture, and lifestyle content related to Japan. For example, his "Day in the Life of a Typical Japanese Office Worker in Tokyo" video has garnered 16 million views, indicating a strong interest in Japanese professional life from a global audience.

Key Metrics

Paolo fromTOKYO's YouTube channel showcases impressive statistics that highlight its popularity and engagement.

  • Engagement Rate: 4.17%
  • Subscribers: 3.52M
  • Average Video Length: 16.27 Minutes
  • Video Views: 605.39M

Content Focus

  • Paolo fromTOKYO creates detailed travel guides and lifestyle content, focusing on things to do in Tokyo and other parts of Japan.
  • He produces tech-related videos, often featuring drones and other gadgets, providing insights and reviews.
  • His content includes unique experiences and behind-the-scenes looks at Japanese culture, such as "Day in the Life" series and visits to local businesses.

2. Only in Japan

Who is Only in Japan?

John Daub, the creator behind the YouTube channel "Only in Japan," joined the platform on September 19, 2011. His channel delves into various aspects of Japanese culture, including food, technology, history, and travel. For more about his channel, visit Only in Japan.

John Daub, the creator behind "Only in Japan," is based in Tokyo, Japan, where he produces content that delves into various aspects of Japanese culture, including food, technology, history, and travel.

Audience

The audience for "Only in Japan" is predominantly international, with a strong interest in Japanese culture, history, and travel. For instance, videos like "Japanese SPEED WRAPPING Gift Experience" with 6 million views and "How Japanese Fireworks are Made & Launched" with 5.4 million views highlight the global fascination with unique Japanese experiences and traditions.

Key Metrics

John Daub's "Only in Japan" YouTube channel showcases impressive statistics that highlight its popularity and engagement.

  • Engagement Rate: 3.18%
  • Subscribers: 317K
  • Average Video Length: 20.88 Minutes
  • Video Views: 29.4M

Content Focus

  • John Daub explores unique Japanese practices and traditions, such as clothing rental for tourists and the creation of square watermelons.
  • He delves into Japanese technology, offering insights into modern innovations and their cultural significance.
  • His content includes travel experiences across different regions of Japan, providing a comprehensive look at the country's diverse landscapes and local stories.

3. Abroad in Japan

Who is Abroad in Japan?

Chris Broad, known by his YouTube channel name "Abroad in Japan," joined the platform on April 7, 2012. His channel focuses on food and travel, specifically related to Japan, and has garnered significant attention from various media outlets. For more about his channel, visit Abroad in Japan.

Abroad in Japan is based in Tohoku, Japan, where the British creator produces his content focused on Japanese culture, travel, and lifestyle.

Audience

The audience for "Abroad in Japan" is predominantly English-speaking individuals who are fascinated by Japanese culture, travel, and lifestyle. For instance, videos like "12 Things NOT to do in Japan" with 17 million views and "Japan's Biggest Gaming Obsession Explained | Pachinko" with 12 million views highlight the global interest in understanding and navigating Japanese customs and entertainment.

Key Metrics

Chris Broad's "Abroad in Japan" YouTube channel showcases impressive statistics that highlight its popularity and engagement.

  • Engagement Rate: 4.61%
  • Subscribers: 3.12M
  • Average Video Length: 30.87 Minutes
  • Video Views: 537.21M

Content Focus

  • Chris Broad creates engaging travel guides and cultural explorations, such as "12 Must Try Japanese Foods in Tokyo 🇯🇵 Ultimate Travel Guide" and "I Rode Japan's Longest Train in a Day 🇯🇵 1,000km Shinkansen."
  • His content includes documentary-style videos that delve into various aspects of Japanese life, like "I Tried Working in a Japanese Hotel. (It didn’t go well)" and "The Awful Truth About Youtube's Biggest Influencers."
  • Abroad in Japan also features educational and entertaining videos, offering insights into Japanese customs and humorous personal experiences, exemplified by "12 Unspoken Rules NOT to Break in Japan."

4. Sharla in Japan

Who is Sharla in Japan?

Sharla, known as Sharla in Japan, is a Canadian-born YouTube content creator who joined the platform on May 16, 2013. She runs the channel "Sharmeleon," where she shares vlogs about daily life and travel in Japan. For more about her channel, visit Sharla in Japan.

Sharla, known as Sharla in Japan, is a Canadian-born YouTube content creator based in Tokyo, Japan, where she shares vlogs about daily life and travel in Japan.

Audience

The audience for "Sharla in Japan" is predominantly English-speaking individuals who are fascinated by Japanese culture, travel, and daily life. For instance, videos like "Inside Our 2-Bedroom Japanese House! 🏡🇯🇵 FULL TOKYO HOUSE TOUR ft. @AbroadinJapan" with 648,960 views and "how much does living in tokyo cost? 🍙🥢✨" with 153K views in 10 days highlight the global interest in understanding and experiencing life in Japan through Sharla's perspective.

Key Metrics

Using the YouTube platform, Sharla in Japan shares her experiences and insights about daily life and travel in Japan.

  • Subscribers: 787K
  • Average Video Length: 19:41 Minutes
  • Video Views: 648,960

Content Focus

  • Sharla creates content focused on daily life in Japan and travel ideas. Her videos often include vlogs showcasing various aspects of living in Japan, such as house tours, road trips, and home cooking.
  • She explores Japanese culture through food and shopping experiences, offering viewers a taste of local cuisine and unique shopping spots.
  • Sharla also delves into skincare and beauty routines, sharing her personal tips and favorite products with her audience.

5. Simon and Martina

Who is Simon and Martina?

Simon Stawski and Martina Sazunic, known collectively as Simon and Martina, are the creators behind the YouTube channel "Eatyourkimchi Studio." They joined YouTube on February 2, 2008, and initially focused on their lives in South Korea before rebranding to "Eat Your Sushi" in Japan. For more about their channel, visit Eatyourkimchi Studio.

Simon and Martina, the creators behind "Eatyourkimchi Studio," are currently based in Portugal, with Martina continuing her YouTube journey in Japan and Simon starting a new chapter in Andalusia, Spain.

Audience

The audience for Simon and Martina's "Eatyourkimchi Studio" is predominantly global, with a keen interest in food, travel, and culture, particularly related to Japan and Korea. For instance, their video "Saito: The Sushi God of Tokyo" has garnered 13 million views, showcasing the widespread fascination with Japanese culinary experiences.

Key Metrics

Using Eatyourkimchi Studio:

  • Subscribers: 1.17M
  • Average Video Length: 17 Minutes
  • Video Views: 13,560,467

Content Focus

  • Simon and Martina create engaging food and travel content, exploring culinary experiences and local markets in Japan and Korea.
  • They produce cultural videos that delve into the nuances of living in different countries, highlighting unique traditions and daily life.
  • Martina also shares cooking tutorials and food adventures on her solo channel "King Kogi," while Simon focuses on book discussions and travel content in Andalusia, Spain.

6. Rachel and Jun

Who is Rachel and Jun?

Rachel and Jun, whose real names are Rachel and Junichi Yoshizuki, are a Japanese/American married couple who create videos about Japan and their lives. They joined YouTube on February 16, 2012, and have since amassed a significant following. For more about their channel, visit Rachel and Jun.

Rachel and Jun are based in Fukuoka, Japan, where they create videos about their lives and Japanese culture.

Audience

The audience for "Rachel and Jun" is predominantly composed of individuals interested in Japanese culture, lifestyle, and travel, as well as those who enjoy content about intercultural relationships. For instance, their video "Fox Village in Zao Japan!" has garnered 13 million views, showcasing the global fascination with unique Japanese experiences, while "Comparing our cats" with 12 million views highlights the audience's love for pet-related content.

Key Metrics

Using their YouTube platform, Rachel and Jun share their experiences and insights about Japanese culture and their lives.

  • Subscribers: 2.51M
  • Average Video Length: 17:13 Minutes
  • Video Views: 12M

Content Focus

  • Rachel and Jun create videos about Japan and their lives as a Japanese/American married couple, often focusing on cultural insights and travel experiences.
  • Their content includes personal vlogs, travel tips, and explorations of various places in Japan, providing a mix of informative and engaging content.
  • They also delve into Japanese food and cooking, showcasing traditional recipes and culinary adventures.

7. Life Where I'm From

Who is Life Where I'm From?

Greg Lam, the creator behind the YouTube channel "Life Where I'm From," joined the platform on April 12, 2015. The channel focuses on creating videos about life around the world, with a particular emphasis on Japan. For more about his channel, visit Life Where I'm From.

Life Where I'm From is based in Japan, where the channel creates videos about life around the world, with a particular emphasis on Japanese culture and daily life.

Audience

The audience for "Life Where I'm From" is predominantly international, with a keen interest in Japanese culture and daily life. For instance, videos like "A Day in the Life of a Japanese High School Student" with 21 million views and "Japanese Food Tour" with 10 million views highlight the global fascination with understanding and experiencing life in Japan.

Key Metrics

Using Life Where I'm From:

  • Subscribers: 1.78M
  • Average Video Length: 24:17 Minutes
  • Video Views: 21M

Content Focus

  • Life Where I'm From creates videos that explore daily life and cultural aspects from different parts of the world, with a strong emphasis on Japan.
  • The channel covers various themes, including Japanese food and cuisine, traditional and modern culture, and unique societal aspects like calligraphy schools and premium grape farming.
  • It also delves into educational content, showcasing Japanese school life and the contrast between rural and urban living in Japan.

8. Tokyo Lens

Who is Tokyo Lens?

Norm Nakamura, known as Tokyo Lens, is a YouTube content creator who joined the platform on July 14, 2015. His channel focuses on discovering hidden spots in Japan, tiny apartments, thrift shops, and more. For more about his channel, visit Tokyo Lens.

Tokyo Lens is based in Tokyo, Japan, where the channel focuses on discovering hidden spots, tiny apartments, thrift shops, and more.

Audience

The audience for Tokyo Lens is predominantly composed of individuals fascinated by the unique and lesser-known aspects of Japanese culture, such as hidden spots and tiny apartments. For instance, videos like "Inside Tokyo's WEIRDEST TINY APARTMENT" and "Why Was This Japanese Village Abandoned?" have garnered significant attention, highlighting the global curiosity about Japan's unconventional living spaces and abandoned places.

Key Metrics

Using Tokyo Lens:

  • Subscribers: 1.07M
  • Average Video Length: 33:45 Minutes
  • Video Views: 16M

Content Focus

  • Tokyo Lens creates documentaries and exploration videos, often focusing on hidden spots in Japan, such as abandoned places and unique cultural experiences.
  • The channel features content about tiny apartments and thrift shops, providing viewers with a glimpse into unconventional living spaces and shopping experiences in Japan.
  • Tokyo Lens also delves into Japanese music, particularly the shamisen, and offers travel vlogs and livestreams that showcase various aspects of life in Japan.

9. TokiYuYu

Who is TokiYuYu?

TokiYuYu, whose real name is Yuyu, is a YouTube content creator who joined the platform on August 6, 2016. Yuyu's channel focuses on travel tips, vlogs, and shopping guides related to Japan, particularly Tokyo. For more about their channel, visit TokiYuYu.

TokiYuYu is based in Tokyo, Japan, having moved there from San Francisco, California.

Audience

The audience for TokiYuYu is predominantly composed of individuals interested in travel, shopping, and lifestyle content related to Japan. For instance, videos like "Best Fluffy Pancakes in Japan" and "Tokyo Disneyland Tips" have garnered significant attention, highlighting the global curiosity about Japanese food and travel experiences.

Key Metrics

Using the YouTube platform, TokiYuYu shares travel tips, vlogs, and shopping guides related to Japan.

  • Subscribers: 107K
  • Average Video Length: 10 Minutes
  • Video Views: 1M

Content Focus

  • TokiYuYu creates travel vlogs and tips, focusing on Asia travel, particularly Japan.
  • Her content includes shopping guides and tips for navigating Tokyo and other parts of Japan.
  • She shares insights into her daily life in Tokyo, offering a personal perspective on living in Japan.

10. OkanoTV

Who is OkanoTV?

Sharla, known as Sharla in Japan, is a Canadian-born YouTube content creator who joined the platform on May 16, 2013. She runs the channel "Sharmeleon," where she shares vlogs about daily life and travel in Japan. For more about her channel, visit OkanoTV.

OkanoTV is based in Japan, where the channel focuses on Japanese culture and daily life.

Audience

The audience for OkanoTV is predominantly composed of individuals interested in Japanese culture and daily life. For instance, videos like "Exploring Hidden Gems in Tokyo" and "A Day in the Life of a Japanese Student" have garnered significant attention, highlighting the global curiosity about Japan's unique experiences and everyday activities.

Key Metrics

Using the YouTube platform, OkanoTV shares insights into Japanese culture and daily life.

  • Subscribers: Not available
  • Average Video Length: Not available
  • Video Views: Not available

Content Focus

Using the information from the provided sources, here are three bullet points on the type of content that OkanoTV makes:

  • OkanoTV explores hidden gems in Tokyo, offering viewers a glimpse into lesser-known spots and unique experiences in the city.
  • The channel features content about daily life in Japan, including vlogs that showcase everyday activities and cultural insights.
  • OkanoTV delves into educational and informative content, such as "A Day in the Life of a Japanese Student," providing a detailed look at various aspects of Japanese life.

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