In this article, we will explore the top 10 Korean beauty YouTubers who are making waves in the industry. We'll delve into the unique styles and content of creators like PONY Syndrome, SSIN, Lamuqe, Risabae, and Edward Avila. Stay tuned as we highlight what makes each of these influencers stand out.
1. PONY Syndrome
Who is PONY Syndrome?
PONY Syndrome, whose real name is Park Hye-min, is a renowned South Korean make-up artist and beauty YouTuber. She joined YouTube under the handle PONY Syndrome, where she has captivated millions with her innovative beauty tutorials and trendsetting styles. Since her debut, she has authored several make-up books and collaborated with major beauty brands, solidifying her influence in the beauty industry.
PONY Syndrome is based in South Korea, where she continues to influence the beauty industry through her YouTube channel and various brand collaborations.
Audience
PONY Syndrome's audience primarily consists of young women in their teens to early thirties who are passionate about beauty and makeup trends. For example, many of her viewers are aspiring makeup artists and beauty enthusiasts who look to her for inspiration and tutorials on achieving the latest K-beauty looks.
Key Metrics
Based on the insights from vidIQ, here are some key statistics for the YouTube channel:
- Subscribers: Not explicitly mentioned on the page.
- Average Video Length: Not explicitly mentioned on the page.
- Video Views: Not explicitly mentioned on the page.
Content Focus
- PONY Syndrome creates detailed makeup tutorials that often feature step-by-step guides to achieving popular K-beauty looks.
- She frequently collaborates with major beauty brands, showcasing new products and providing honest reviews.
- Her content also includes transformation videos where she recreates iconic looks from celebrities and fashion shows.
2. SSIN
Who is SSIN?
SSIN, also known as Ssinnim, is a prominent YouTube beauty expert who joined the platform on May 6, 2008. She is celebrated for her intricate and themed makeup tutorials, which often involve transforming into various character looks. You can explore her diverse content on her YouTube channel.
SSIN, also known as Ssinnim, is based in South Korea, where she continues to create intricate and themed makeup tutorials for her YouTube channel.
Audience
SSIN's audience primarily consists of young adults and teenagers who are passionate about beauty, makeup, and lifestyle content. For instance, many of her viewers enjoy her themed makeup tutorials and travel vlogs, such as the "Vietnam Food Trip" series and the "Lipsync Special" episodes, which have garnered over a million views each.
Key Metrics
Based on the insights from vidIQ, here are some key statistics for SSIN's YouTube channel:
- Engagement Rate: 0%
- Subscribers: 139K
- Average Video Length: 0 minutes
- Video Views: 29.12M
Content Focus
- SSIN creates themed makeup tutorials, often transforming into various characters and exploring unique beauty looks.
- Her content includes travel vlogs, such as the "Vietnam Food Trip" series, where she shares her experiences and culinary adventures.
- SSIN also produces beauty-related entertainment, featuring humorous and engaging videos like "Creators' Reactions on Adult (?) Beauty Products!!!"
3. Lamuqe
Who is Lamuqe?
Lamuqe, a prominent YouTube star known for her beauty and makeup content, joined the platform in November 2011. With over 1.1 million subscribers, she has captivated audiences with her tutorials on mastering eyebrows, lip makeup, and wavy hair. You can explore her diverse content on her YouTube channel.
Lamuqe is based in South Korea, where she continues to create beauty and makeup content for her YouTube channel.
Audience
Lamuqe's audience primarily consists of young women in their teens to early thirties who are passionate about beauty and makeup. For example, many of her viewers are interested in mastering specific makeup techniques like eyebrow shaping and lip makeup, as well as achieving trendy hairstyles such as wavy hair.
Key Metrics
Based on the insights from vidIQ, here are some key statistics for Lamuqe's YouTube channel:
- Subscribers: Not explicitly mentioned on the page.
- Average Video Length: Not explicitly mentioned on the page.
- Video Views: Not explicitly mentioned on the page.
Content Focus
- Lamuqe creates detailed tutorials on mastering specific makeup techniques, such as eyebrow shaping and lip makeup.
- Her content often includes hair styling guides, with a focus on achieving trendy looks like wavy hair.
- She frequently shares product reviews and recommendations, helping her audience discover new beauty products.
4. Risabae
Who is Risabae?
Risabae, a popular YouTube star known for her makeup tutorials and beauty content, joined the platform on July 14, 2015. With over 2.48 million subscribers and 358.54 million total video views, she has become a significant figure in the beauty community. You can explore her diverse content on her YouTube channel.
Risabae is based in South Korea, where she continues to create engaging beauty and makeup content for her YouTube channel.
Audience
Risabae's audience primarily consists of young women who are passionate about makeup and beauty. For instance, many of her viewers are interested in her detailed makeup tutorials and product reviews, often seeking inspiration for both everyday looks and more artistic, concept-driven styles.
Key Metrics
Risabae's YouTube channel is a treasure trove of makeup tutorials and beauty content.
- Subscribers: 2.49M
- Video Views: 69,721
Content Focus
- Risabae creates detailed makeup tutorials ranging from basic techniques to advanced, artistic looks.
- Her content includes product reviews and recommendations, helping viewers discover new beauty products.
- She engages her audience with interactive content such as Q&A sessions, makeup challenges, and personal stories.
5. Edward Avila
Who is Edward Avila?
Edward Avila, a beauty guru known for his self-titled YouTube channel, registered for YouTube in April 2006 under the name mrpanda101. Born on February 29, 1992, he has amassed a significant following with 1.5 million subscribers and over 350,000 Instagram followers. You can explore his diverse content on his YouTube channel.
Edward Avila is based in Seoul, South Korea, and has also spent significant time in California.
Audience
Edward Avila's audience primarily consists of young adults and teenagers who are passionate about beauty, makeup, and lifestyle content. For example, many of his viewers are interested in his detailed skincare routines and makeup tutorials, often seeking advice on achieving flawless skin and trendy looks.
Key Metrics
Edward Avila's YouTube channel, "Artifacts - EZ$ And J-U-E," showcases a variety of videos with the following key metrics:
- Subscribers: Not provided
- Average Video Length: 3 minutes, 12 seconds
- Video Views: 36
Content Focus
- Edward Avila creates music videos, focusing on hip-hop and rap themes.
- His content often features performance-based or visually storytelling elements that align with the music tracks.
- He also curates playlists, such as "my shit," which includes a variety of music videos.
6. Joan Kim
Who is Joan Kim?
Joan Kim, known for her YouTube channel "joanday," joined the platform on August 27, 2016. She is a Korean American vlogger who shares personal vlogs, travelogues, beauty tutorials, and product reviews. With over 529K subscribers, Joan Kim has built a significant following by offering a glimpse into her daily life and various activities.
Explore more of her content on her YouTube channel.
Joan Kim, known for her YouTube channel "joanday," is a Korean American vlogger based in Seoul, South Korea.
Audience
Joan Kim's audience primarily consists of young adults in their 20s and 30s who are interested in Korean culture and lifestyle. For example, many of her viewers enjoy her travel vlogs to countries like France and Spain, as well as her detailed skincare routines and product reviews.
Key Metrics
Joan Kim's YouTube channel "joanday" offers a variety of content, including personal vlogs, travelogues, beauty tutorials, and product reviews.
- Subscribers: 528K
- Video Views: 107,870
Content Focus
- Joan Kim creates vlogs that offer a glimpse into her daily life in Seoul, sharing personal updates and experiences.
- Her content includes travel diaries, documenting her journeys to various countries and exploring different cultures.
- She also produces lifestyle videos focusing on health, wellness, fashion, and Korean culture.
7. Daddoa
Who is Daddoa
Sol Lee, known online as Daddoa, is a popular YouTube content creator who joined the platform on December 17, 2012. She has garnered a substantial following with over 1.13 million subscribers, focusing on beauty, makeup tutorials, diet tips, and lifestyle content. You can explore her diverse content on her YouTube channel.
Sol Lee, known online as Daddoa, is based in South Korea.
Audience
Daddoa's audience primarily consists of young to middle-aged women who are passionate about beauty, diet, and lifestyle content. For example, many of her viewers are interested in her "How I Lost 30 lbs (No Gym)" video, which has garnered 5.4 million views, and her "GRWM with my FAVORITE products!" video, which has 6.6 million views.
Key Metrics
Sol Lee, known online as Daddoa, is a popular YouTube content creator who joined the platform on December 17, 2012.
- Subscribers: 1.13M
- Average Video Length: 16.11 minutes
- Video Views: 6.6M
Content Focus
- Daddoa creates detailed beauty and makeup tutorials, often featuring step-by-step guides and product recommendations.
- Her content includes diet and weight loss tips, such as her popular video "How I Lost 30 lbs (No Gym)" and other quick diet tips.
- She produces lifestyle videos, including "Get Ready With Me" (GRWM) segments and skincare routines, offering a glimpse into her daily beauty regimen.
8. Heyitsfeiii
Who is Heyitsfeiii?
Fei Yang, known online as Heyitsfeiii, is a YouTube star celebrated for her beauty tutorials, style reviews, and body positivity content. She joined YouTube on April 5, 2013, and has since amassed 1.6 million subscribers and over 310 million views. You can explore her diverse content on her YouTube channel.
Fei Yang, known online as Heyitsfeiii, is based in the United States.
Audience
Heyitsfeiii's audience primarily consists of young adults and teenagers who are passionate about fashion, skincare, and K-pop culture. For example, many of her viewers enjoy her fashion hauls and try-on videos, such as "i try *PLUS-SIZE* clothes from Asia... (this is crazy)," which has garnered over 387,000 views, and her skincare routines that focus on acne and blackhead treatments.
Key Metrics
Fei Yang, known online as Heyitsfeiii, is a YouTube star celebrated for her beauty tutorials, style reviews, and body positivity content.
- Subscribers: 1.6M
- Average Video Length: 16:55 minutes
- Video Views: 20M
Content Focus
- Heyitsfeiii creates beauty and skincare tutorials, focusing on acne treatments and blackhead removal.
- Her content includes fashion hauls and try-on videos, often featuring plus-size clothing from Asia.
- She produces personal vlogs and lifestyle videos, including discussions about K-pop idols and BTS.
9. Kimdao
Who is Kimdao?
Kim Dao, an Australian YouTuber, joined the platform on July 4, 2006, and has since gained a substantial following with her makeup, fashion, and lifestyle videos. Known for her engaging content, Kim Dao has amassed 780K subscribers and 441 videos on her channel. You can explore her diverse content on her YouTube channel.
Kim Dao, an Australian YouTuber, is based in Australia.
Audience
Kim Dao's audience primarily consists of young women who are passionate about makeup, fashion, and lifestyle content. For example, many of her viewers enjoy her Japan travel guides, such as "100 Things to do in TOKYO, JAPAN | Japan Travel Guide," which has garnered 6.2 million views, and her fashion hauls, like "CAPSULE HOTEL IN JAPAN EXPERIENCE | Shop in Akihabara," with 2.7 million views.
Key Metrics
Kim Dao's YouTube channel offers a variety of engaging content focused on makeup, fashion, and lifestyle.
- Subscribers: 780K
- Video Views: 6,228,839
Content Focus
- Kim Dao creates detailed Japan travel guides, offering insights and tips for exploring various destinations in Japan.
- Her content includes fashion hauls and try-on videos, showcasing the latest trends and styles.
- She produces makeup tutorials and skincare routines, focusing on Japanese and Korean beauty products.
10. Meejmuse
Who is Meejmuse?
Risabae, whose real name is Lee Sa-bae, is a prominent YouTube star known for her makeup tutorials and beauty content. She joined the platform on July 14, 2015, and has since amassed over 2.48 million subscribers and 358.54 million total video views. You can explore her diverse content on her YouTube channel.
Meejmuse, a Korean-Australian content creator, is based in South Korea, where she continues to create engaging beauty, skincare, and lifestyle content for her YouTube channel.
Audience
Meejmuse's audience primarily consists of young adults and women who are passionate about Korean beauty, skincare, and lifestyle content. For example, many of her viewers enjoy her "SOS: Korean Guys Talk About Their Ideal Girl" video, which has garnered 2.2 million views, and her "The Best of Korean Face Sheet Masks (Skincare)" video, which has 784,000 views.
Key Metrics
Meejmuse, a Korean-Australian content creator, is based in South Korea, where she continues to create engaging beauty, skincare, and lifestyle content for her YouTube channel.
- Subscribers: 454K
- Average Video Length: 23 minutes, 22 seconds
- Video Views: 922,519
Content Focus
Meejmuse, a Korean-Australian content creator, produces a variety of engaging content on her YouTube channel. Here are some key types of content she creates:
- Beauty and lifestyle content, focusing on Korean skincare routines, makeup tutorials, and product reviews.
- Vlogs that offer personal updates, travel experiences, and cultural insights, including series like "Streets of Seoul."
- Interactive and informative videos, featuring detailed explanations, personal anecdotes, and Q&A sessions.
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