In this article, we will explore the top 10 Korean lifestyle YouTubers who are making waves in the digital world. We'll delve into the unique content of creators like Joan Kim, Edward Avila, Meejmuse, Sunnydahye, and TheBeautyBreakdown. Stay tuned as we break down what makes each of these influencers stand out.
1. Joan Kim
Who is Joan Kim?
Joan Kim, known for her YouTube channel "joanday," joined the platform on August 27, 2016. She creates lifestyle content, including personal vlogs, travelogues, beauty tutorials, and product reviews. Joan Kim graduated from the University of California at Berkeley in 2013 and has since amassed a significant following on her channel.
Joan Kim, the creator behind the YouTube channel "joanday," is a Korean American based in Seoul, South Korea.
Audience
Joan Kim's audience primarily consists of Korean Americans and English-speaking viewers who are passionate about Korean culture, beauty, and lifestyle. For instance, her video "Hello 2023 | Time for a Reset | January Vlog" has garnered over 108,149 views, indicating a strong engagement from viewers interested in personal development and daily vlogs.
Key Metrics
Joan Kim's YouTube channel "joanday" showcases impressive metrics that highlight her influence in the digital space.
- Engagement Rate: 4.11%
- Subscribers: 528K
- Average Video Length: 20.37 Minutes
- Video Views: 75.85M
Content Focus
- Personal Vlogs: Joan Kim shares her daily life experiences, including travel adventures, personal growth, and everyday activities as a Korean American living in Seoul.
- Beauty Tutorials and Product Reviews: She provides insights into her beauty routines, skincare tips, and reviews of various beauty products.
- Travelogues: Joan documents her travels to different destinations, offering viewers a glimpse into her experiences and the cultures she explores.
2. Edward Avila
Who is Edward Avila?
Edward Avila, whose real name is not publicly disclosed, is a YouTube star known for his beauty-related content. He registered for YouTube in April 2006 under the name mrpanda101 and later created a self-titled channel that has amassed 1.5 million subscribers. For more about his work, visit his YouTube profile.
Edward Avila is based in Seoul, South Korea, and has also spent significant time in California.
Audience
Edward Avila's audience primarily consists of young adults who are passionate about beauty and makeup, with a significant portion of his viewers being from English-speaking regions like the United States. For example, his video "Korean Skincare Routine for Oily Skin" has garnered over 500,000 views, indicating strong engagement from viewers interested in skincare and beauty tips.
Key Metrics
Edward Avila's YouTube channel showcases impressive metrics that highlight his influence in the beauty and lifestyle space.
- Subscribers: 1.5M
- Average Video Length: 15.2 Minutes
- Video Views: 200M
Content Focus
- Makeup Tutorials and Reviews: Edward Avila provides detailed makeup tutorials and reviews of various beauty products, helping viewers achieve different looks and understand product performance.
- Skincare Routines: He shares his skincare routines, offering tips and recommendations for maintaining healthy skin, particularly focusing on products suitable for different skin types.
- Personal Vlogs: Edward also includes personal vlogs that give viewers a glimpse into his daily life, travels, and experiences, adding a personal touch to his channel.
3. Meejmuse
Who is Meejmuse?
Jeniffer Kim, known online as Meejmuse, is a Korean-Australian content creator who joined YouTube on February 9, 2011. She produces a variety of videos, including Korean skincare, beauty, fashion, travel, vlogs, life musings, and occasional song covers. For more about her work, visit her YouTube channel.
Meejmuse, a Korean-Australian content creator, is currently based in South Korea.
Audience
Meejmuse's audience primarily consists of young women aged 15-35 who are passionate about beauty, skincare, and Korean culture. For instance, her video "SOS: Korean Makeup Shopping Tour ♥ Best Sellers, Tips & Interviews!" has garnered over 922,559 views, indicating strong engagement from viewers interested in Korean beauty products and shopping experiences.
Key Metrics
Meejmuse's YouTube channel showcases impressive metrics that highlight her influence in the beauty and lifestyle space.
- Engagement Rate: 2.21%
- Subscribers: 454K
- Average Video Length: 29.58 minutes
- Video Views: 37.42M
Content Focus
- Korean Beauty and Skincare: Meejmuse offers in-depth reviews and tutorials on Korean beauty products, skincare routines, and makeup tips, catering to those passionate about maintaining healthy skin and achieving various beauty looks.
- Personal Vlogs and Life Updates: She shares personal vlogs that include life updates, family moments, and travel experiences, providing a more intimate look into her daily life and adventures.
- Fashion and Lifestyle: Meejmuse also delves into fashion content, showcasing her style through hauls, try-ons, and fashion tips, along with lifestyle topics that resonate with her audience.
4. Sunnydahye
Who is Sunnydahye?
Sunny Dahye, known online as Sunnydahye, is a prominent YouTube content creator who joined the platform on December 1, 2015. She produces a wide range of content, including lifestyle, daily vlogs, travel, food, and K-pop, primarily in the Indonesian language. With a subscriber count of 7.55 million and over 2.29 billion views, Sunny has established herself as a significant influencer in the digital space. For more about her work, visit her YouTube channel.
Sunnydahye, a Korean YouTube content creator, grew up in Indonesia and is currently based in South Korea.
Audience
Sunnydahye's audience primarily consists of young women from Indonesia and other English-speaking countries who are passionate about beauty, fashion, and K-pop. For instance, her video "MAIN-MAIN KE BIG HIT ENTERTAINMENT (BTS BANGTAN)" has garnered 5.5 million views, indicating strong engagement from viewers interested in K-pop and Korean entertainment.
Additionally, her shorts like "WHY I DID NOT HAVE A 'HUSBAND REACTS TO MY PREGNANCY' VIDEO" with 308K views show that her audience is also keen on personal vlogs and lifestyle content, reflecting a diverse interest in both her personal life and broader cultural topics.
Key Metrics
SunnydahyeIn's YouTube channel showcases impressive metrics that highlight her influence in the digital space.
- Subscribers: 7.55M
- Average Video Length: 15.37 Minutes
- Video Views: 2.29B
Content Focus
- Lifestyle and Daily Vlogs: Sunnydahye shares her daily life experiences, including personal moments, travel adventures, and lifestyle tips, primarily in Indonesian.
- Beauty and Fashion: She provides reviews and tutorials on beauty products, fashion hauls, and style tips, catering to her audience's interests in these areas.
- K-pop and Entertainment: Sunnydahye creates content related to K-pop, including interactions with idols and behind-the-scenes glimpses into the entertainment industry.
5. TheBeautyBreakdown
Who is TheBeautyBreakdown?
Morgan Alison Stewart, known online as TheBeautyBreakdown, is a prominent YouTube content creator who joined the platform on February 20, 2014. She focuses on beauty-related content, including makeup tutorials, skincare routines, and product reviews. For more about her work, visit her YouTube channel.
TheBeautyBreakdown, managed by Morgan Alison Stewart, is based in the United States.
Audience
TheBeautyBreakdown's audience primarily consists of beauty enthusiasts, particularly young women interested in Korean beauty (K-Beauty), skincare routines, and makeup tutorials. For instance, the video "TATTOOING MY EYEBROWS?! First Impressions ♥ Etude House Tint My Brows Gel Review" has garnered 2.8 million views, showcasing strong engagement from viewers keen on product reviews and first impressions.
Additionally, the channel's diverse content, such as "Folklore & Fairytale Friday" and "The Travel Breakdown," indicates that the audience also enjoys themed beauty content and travel-related beauty tips, reflecting a broad interest in both traditional and innovative beauty topics.
Key Metrics
TheBeautyBreakdown is a YouTube channel managed by Morgan Alison Stewart, focusing on beauty-related content.
- Subscribers: 544K
- Average Video Length: 7:54
- Video Views: 2.8M
Content Focus
- Beauty and Skincare Tutorials: TheBeautyBreakdown offers detailed tutorials on beauty routines, skincare tips, and makeup application, with a strong emphasis on Korean beauty (K-Beauty) products.
- Product Reviews and Hauls: The channel features in-depth reviews of beauty products, including new launches and popular items, as well as haul videos showcasing large collections of beauty products.
- Specialized Content Series: TheBeautyBreakdown includes unique series like "Folklore & Fairytale Friday" and "The Travel Breakdown," combining beauty with storytelling and travel experiences.
6. BubzBeauty
Who is BubzBeauty?
Lindy Tsang, known online as BubzBeauty, is a Chinese-Irish YouTuber who joined the platform on August 6, 2007. She is a beauty and lifestyle vlogger with a significant following, boasting 2.75 million subscribers and over 447.81 million views. For more about her work, visit her YouTube channel.
BubzBeauty, a Chinese-Irish YouTuber, was born in Ireland and is currently based in Northern Ireland.
Audience
BubzBeauty's audience primarily consists of young women aged 13-35 who are passionate about beauty, lifestyle, and personal development. For instance, her video "Draw My Life | Bubzbeauty" has garnered over 7.4 million views, indicating strong engagement from viewers interested in personal stories and life experiences.
Key Metrics
BubzBeauty, a beauty and lifestyle vlogger, has a significant following on her YouTube channel.
- Subscribers: 2.75M
- Average Video Length: 10:31 minutes
- Video Views: 447.81M
Content Focus
- Beauty and Lifestyle Vlogs: BubzBeauty focuses on beauty tutorials, hair tutorials, makeup tips, and lifestyle vlogs, offering a mix of practical advice and personal insights.
- Personal and Emotional Content: The channel features videos like "Draw My Life | Bubzbeauty" and "Emotional Catch Up | How We Met," which delve into personal storytelling and emotional sharing.
- Random and Fun Content: BubzBeauty also includes light-hearted videos such as "Shopping with Bubz" and "Q&A with Bubz," adding a fun and engaging element to the channel.
7. PONY Syndrome
Who is PONY Syndrome?
Park Hye-min, known online as PONY Syndrome, is a renowned South Korean make-up artist and beauty YouTuber. She joined YouTube on February 12, 2015, and has since gained a substantial following for her detailed makeup tutorials and beauty tips. For more about her work, visit her YouTube channel.
PONY Syndrome, a renowned South Korean make-up artist and beauty YouTuber, is based in South Korea.
Audience
PONY Syndrome's audience primarily consists of young women who are passionate about makeup and beauty transformations. For instance, her video "Taylor Swift Transformation Make Up" has garnered 23 million views, indicating strong engagement from viewers interested in celebrity-inspired makeup looks.
Additionally, the channel's diverse content, such as "PONY The Globetrotter" and short-form videos, shows that her audience also enjoys travel-related beauty tips and quick makeup transformations, reflecting a broad interest in both detailed tutorials and trendy, seasonal makeup looks.
Key Metrics
PONY Syndrome's YouTube channel showcases impressive metrics that highlight her influence in the beauty and makeup space.
- Subscribers: 5.91M
- Average Video Length: 10 minutes
- Video Views: 120,178
Content Focus
- Makeup Tutorials and Beauty Tips: PONY Syndrome offers detailed makeup tutorials and beauty tips, focusing on specific looks or trends such as K-POP Idol makeup and seasonal styles.
- Product Reviews and Recommendations: The channel features in-depth reviews of beauty products, providing viewers with insights and recommendations.
- Travel and Makeup Videos: Through the "PONY The Globetrotter" series, PONY Syndrome combines travel experiences with makeup tutorials, showcasing beauty looks from different locations.
8. Heyitsfeiiii
Who is Heyitsfeiiii?
Fei Yang, known online as Heyitsfeiii, is a popular YouTube content creator who joined the platform on April 5, 2013. She focuses on lifestyle content, including fashion hauls, skincare routines, and personal vlogs, aiming to empower women and normalize all body shapes. With a subscriber count of 1.6 million, her channel has become a go-to source for fun and engaging beauty and lifestyle tips.
Heyitsfeiii, a popular YouTube content creator, is based in the United States.
Audience
Heyitsfeiii's audience primarily consists of young women in their late teens to early 30s who are passionate about fashion, skincare, and K-pop culture. For instance, her video "i try *PLUS-SIZE* clothes from Asia... (this is crazy)" has garnered 388,355 views, indicating strong engagement from viewers interested in fashion hauls and body positivity.
Additionally, her video "Answering Your *BURNING* Questions lol.... (life update, heartbreak, living alone, depression)" with 43K views in 12 days shows that her audience is also keen on personal vlogs and life updates, reflecting a diverse interest in both beauty content and personal storytelling.
Key Metrics
Heyitsfeiii is a popular YouTube content creator known for her engaging lifestyle content.
- Subscribers: 1.6M
- Average Video Length: 18:11 minutes
- Video Views: 388,355
Content Focus
- Fashion Hauls and Try-Ons: Heyitsfeiii creates content focused on trying different clothing brands to normalize all body shapes and types, empowering women to express themselves freely and confidently.
- Skincare and Beauty Tutorials: The channel features detailed skincare routines, makeup tutorials, and product reviews, with a particular emphasis on acne and blackhead treatments.
- Personal Vlogs and Life Updates: Heyitsfeiii shares personal vlogs that include life updates, fun conversations, and interactions with K-pop idols, providing a more intimate look into her daily life and experiences.
9. Q2HAN
Who is Q2HAN?
Q2HAN is a YouTube channel run by twin sisters Qjin and Qwon, who joined the platform on June 18, 2011. They focus on a variety of content, including DIY fashion, lifestyle, and travel vlogs. For more about their work, visit their YouTube channel.
Q2HAN, a YouTube channel run by twin sisters, is based in South Korea.
Audience
Q2HAN's audience primarily consists of young adults who are passionate about DIY fashion, home makeovers, and travel vlogs. For instance, their video "Korea Vlog: bedroom makeover, organizing shoes, first christmas tree & cozy home activities" has garnered 68,055 views in just 5 days, indicating strong engagement from viewers interested in lifestyle and home decor content.
Additionally, their travel vlogs from locations like Australia, Shanghai, Tokyo, and Paris, each with substantial view counts, show that their audience enjoys diverse travel experiences and global adventures.
Key Metrics
Using their YouTube platform, Q2HAN has established a significant presence in the digital space.
- Subscribers: 771K
- Average Video Length: 37.57 minutes
- Video Views: 68,055
Content Focus
- DIY Fashion and Home Makeovers: Q2HAN creates detailed videos on DIY fashion projects and home makeovers, offering viewers creative ideas and step-by-step guides.
- Travel Vlogs: The channel features immersive travel vlogs from various locations such as Korea, Australia, Shanghai, Tokyo, and Paris, showcasing their adventures and experiences.
- Food and Shopping Experiences: Q2HAN shares content related to food experiences, shopping trips, and discovering unique brands, providing a glimpse into their lifestyle and preferences.
10. Ewha
Who is Ewha?
Sunny Dahye, known online as Sunnydahye, is a prominent YouTube content creator who joined the platform on December 1, 2015. She produces a wide range of content, including lifestyle, daily vlogs, travel, food, and K-pop, primarily in the Indonesian language. With a subscriber count of 7.55 million and over 2.29 billion views, Sunny has established herself as a significant influencer in the digital space. For more about her work, visit her YouTube channel.
Ewha, known for its YouTube channel "@ewhakorea," is based in Seodaemun, Seoul, South Korea.
Audience
Ewha's audience primarily consists of young women who are passionate about Korean culture, education, and lifestyle. For instance, their video "Campus Tour | Ewha Womans University" has garnered significant views, indicating strong engagement from viewers interested in exploring educational institutions and student life in South Korea.
Key Metrics
Using the YouTube channel "@ewhakorea," here are the key metrics:
- Subscribers: 7.55M
- Average Video Length: 15.37 Minutes
- Video Views: 2.29B
Content Focus
Based on the information provided, here are the types of content that Ewha makes:
- Campus Tours and Student Life: Ewha produces videos that offer viewers a glimpse into the campus life and facilities at Ewha Womans University, including detailed campus tours and insights into student experiences.
- Educational Content: The channel features educational videos that cover various academic topics, lectures, and events held at the university, providing valuable information for prospective and current students.
- Cultural and Lifestyle Content: Ewha also creates content that highlights Korean culture, lifestyle, and events, showcasing the vibrant community and activities at Ewha Womans University.
Grow your audience with Beacon
Some of the biggest creators are using Beacons to grow their online presence and engage with their audience more effectively. With features like a fully customized link-in-bio, email marketing, and an online store, creators like Lauren Riihimaki and PewDiePie are able to streamline their content and monetize their platforms seamlessly. Beacons also offers tools such as an auto-updating media kit and AI brand outreach, making it easier for creators to pitch to brands and manage their income.
