In this article, we'll dive into the Top 10 Korean Skincare YouTubers, showcasing the best in the beauty community. We'll highlight creators like Liah Yoo, Joan Kim, Edward Avila, Meejmuse, and TheBeautyBreakdown, exploring their unique approaches and skincare tips.
1. Liah Yoo
Who is Liah Yoo?
Liah Yoo, whose real name is Liah Yoo, is a prominent YouTube beauty enthusiast known for her self-titled channel. She began her YouTube journey on July 30, 2011, and has since gained widespread popularity for her skincare, self-care, and lifestyle tips. You can explore more of her content on her YouTube channel.
Liah Yoo is based in the United States, although she was born and raised in Seoul, South Korea.
Audience
Liah Yoo's audience primarily consists of young adults, particularly women, who are passionate about skincare and self-care. For instance, her "Acne School" series attracts viewers looking for effective acne treatments, while her "KraveBeauty by Liah Yoo" playlist appeals to those interested in sustainable and ethical beauty practices.
Key Metrics
Liah Yoo's YouTube channel showcases impressive statistics and engagement metrics.
- Engagement Rate: 3.64%
- Subscribers: 1.22M
- Average Video Length: 13.69 minutes
- Video Views: 95.94M
Content Focus
- Liah Yoo creates videos focused on skincare routines and tips, offering practical advice on how to care for different skin types and conditions.
- She provides self-care and lifestyle tips, aiming to make self-care more approachable and integrated into daily life.
- Her content often includes product reviews and recommendations, emphasizing transparency and honesty in her assessments.
2. Joan Kim
Who is Joan Kim?
Joan Kim, known for her YouTube channel "joanday," joined the platform on August 27, 2016. She has amassed a following of 528K subscribers by sharing her daily life, travel experiences, and beauty tips through engaging vlogs. You can explore more of her content on her YouTube channel.
Joan Kim, known for her YouTube channel "joanday," is a Korean American living in Seoul, South Korea.
Audience
Joan Kim's audience primarily consists of young adults and middle-aged viewers who are passionate about lifestyle, beauty, and travel. For instance, her "SOLO IN SYDNEY: Traveling Alone to Australia" vlog, which garnered 253K views, appeals to solo travelers, while her "BEST OF BEAUTY | 2024" video, with 19K views in 9 days, attracts beauty enthusiasts looking for product recommendations.
Key Metrics
Joan Kim's YouTube channel "joanday" showcases impressive statistics and engagement metrics.
- Engagement Rate: 4.11%
- Subscribers: 528K
- Average Video Length: 20.37 minutes
- Video Views: 75.85M
Content Focus
- Joan Kim creates engaging vlogs that offer a glimpse into her daily life, travel experiences, and personal adventures.
- Her lifestyle videos cover a wide range of topics, including beauty tips, fashion, and wellness, providing her audience with practical advice and inspiration.
- Joan also shares travel diaries, documenting her journeys to various destinations, which appeal to viewers interested in exploring new places and cultures.
3. Edward Avila
Who is Edward Avila?
Edward Avila, a beauty guru known for his self-titled YouTube channel, joined the platform on April 7, 2006. With a subscriber base of 1.5 million, he has gained popularity for his content inspired by K-pop idols and his beauty company, The Cielo. You can explore more of his content on his YouTube channel.
Edward Avila, a beauty guru known for his self-titled YouTube channel, has lived in California and spends a lot of time in Seoul, South Korea.
Audience
Edward Avila's audience primarily consists of young adults who are passionate about beauty and K-pop culture. For instance, his video "K-Pop Idol Makeup Tutorial" attracts viewers interested in replicating the looks of their favorite idols, while his "Skincare Routine for Oily Skin" appeals to those seeking practical skincare advice.
Key Metrics
Edward Avila's YouTube channel showcases impressive statistics and engagement metrics.
- Engagement Rate: 4.11%
- Subscribers: 1.5M
- Average Video Length: 20.37 minutes
- Video Views: 75.85M
Content Focus
Edward Avila's YouTube channel showcases a diverse range of content that appeals to beauty enthusiasts and K-pop fans alike. Here are some key types of content he creates:
- Makeup Tutorials: Edward Avila is known for his detailed makeup tutorials, often inspired by K-pop idols, which help viewers replicate the looks of their favorite stars.
- Skincare Routines: He shares comprehensive skincare routines tailored to different skin types and concerns, providing practical advice and product recommendations.
- Product Reviews: Edward frequently reviews beauty products, offering honest and in-depth assessments to help his audience make informed purchasing decisions.
4. Meejmuse
Who is Meejmuse?
Meejmuse, whose real name is Jeniffer Kim, is a Korean-Australian beauty and lifestyle content creator known for her YouTube channel. She joined the platform on February 09, 2011, and has since gained a substantial following by sharing her expertise in Korean skincare, beauty, fashion, and travel. You can explore more of her content on her YouTube channel.
Meejmuse, a Korean-Australian beauty and lifestyle content creator, is currently based in South Korea, where she resides with her husband William.
Audience
Meejmuse's audience primarily consists of young to middle-aged women who are passionate about Korean beauty, skincare, and lifestyle content. For instance, her "KOREAN SKINCARE" playlist attracts viewers looking for the latest trends in skincare, while her "VLOGS / SONGS / HEART-TO-HEARTS" series appeals to those interested in personal updates and lifestyle insights.
Key Metrics
Meejmuse's YouTube channel showcases impressive statistics and engagement metrics.
- Subscribers: 454K
- Average Video Length: 23.22 minutes
- Video Views: 922,559
Content Focus
- Korean Skincare and Beauty: Meejmuse creates detailed content on Korean skincare routines, beauty tips, and product reviews, often highlighting the latest trends and best practices in the industry.
- Vlogs and Lifestyle: Her vlogs offer a personal glimpse into her daily life, travel experiences, and personal updates, making her content relatable and engaging for her audience.
- Fashion and Hauls: Meejmuse also shares fashion-related content, including try-on hauls and style tips, providing her viewers with inspiration and honest reviews of various fashion items.
5. TheBeautyBreakdown
Who is TheBeautyBreakdown?
Morgan Alison Stewart, known as TheBeautyBreakdown, is a prominent beauty and lifestyle content creator on YouTube. She joined the platform on February 20, 2014, and has since gained a substantial following by sharing her expertise in skincare routines, makeup reviews, and beauty tips. You can explore more of her content on her YouTube channel.
TheBeautyBreakdown, managed by Morgan Alison Stewart, is based in the United States.
Audience
TheBeautyBreakdown's audience primarily consists of women ranging from teenagers to adults in their 30s who are passionate about beauty, skincare, and makeup, particularly Korean beauty products. For instance, her video "TATTOOING MY EYEBROWS?! First Impressions ♥ Etude House Tint My Brows Gel Review" with 2.8M views attracts viewers interested in innovative beauty solutions, while her "Beauty Battle Breakdown" series appeals to those looking for in-depth product comparisons and reviews.
Key Metrics
TheBeautyBreakdown, managed by Morgan Alison Stewart, is a YouTube channel dedicated to beauty-related content.
- Subscribers: 544K
- Video Views: 35,235
Content Focus
TheBeautyBreakdown, managed by Morgan Alison Stewart, creates a variety of content focused on beauty, skincare, and makeup. Here are some key types of content she produces:
- Product Reviews and Hauls: Morgan provides detailed reviews and swatches of beauty products, often featuring the latest trends and launches in the beauty industry.
- Skincare Routines and Tips: She shares comprehensive skincare routines, including seasonal care like "Full Winter Body Skin Care Routine," offering practical advice and product recommendations.
- Beauty Tutorials and Trends: The channel includes makeup tutorials and explores new Korean makeup trends, helping viewers stay updated with the latest beauty innovations.
6. Gothamista
Who is Gothamista?
Gothamista, whose real name is Renee, is a renowned beauty and skincare enthusiast on YouTube. She joined the platform on October 7, 2014, and has since gained a substantial following by sharing her expertise in curating beauty products. You can explore more of her content on her YouTube channel.
Gothamista, known for her beauty and skincare content, is based in the United States and operates from New York City.
Audience
Gothamista's audience primarily consists of women in their 20s to 40s who are passionate about skincare and beauty products. For instance, her video "Facial Gua Sha and Acupressure Massage" with 4.2M views attracts viewers interested in advanced skincare techniques, while her "Skincare On A Budget" series appeals to those looking for affordable yet effective skincare solutions.
Key Metrics
Gothamista, a YouTube channel run by Renee, offers a wealth of knowledge on skincare and beauty products.
- Subscribers: 689K
- Average Video Length: 10-12 minutes
- Video Views: 4.2M
Content Focus
Gothamista, run by Renee, creates a variety of content focused on beauty and skincare. Here are some key types of content she produces:
- Skincare Routines and Tips: Renee shares comprehensive skincare routines, including seasonal care like "Winter Skincare Must-Haves," offering practical advice and product recommendations.
- Product Reviews and Recommendations: She provides detailed reviews and swatches of beauty products, often featuring the latest trends and launches in the beauty industry.
- Beauty Tutorials and How-To Guides: The channel includes tutorials on advanced skincare techniques like "Facial Gua Sha and Acupressure Massage," helping viewers enhance their skincare routines.
7. Ssin
Who is Ssin?
Ssin, known for her YouTube channel "ssin 씬기록," joined the platform on March 3, 2016. She is a beauty and lifestyle content creator who has gained popularity for her engaging makeup tutorials and beauty entertainment content. You can explore more of her content on her YouTube channel.
Ssin, known for her YouTube channel "ssin 씬기록," is based in South Korea.
Audience
Ssin's audience primarily consists of young adults, particularly women, who are passionate about beauty and lifestyle content. For instance, her makeup tutorials attract viewers looking to replicate trendy looks, while her travel vlogs appeal to those interested in exploring new destinations and cultures.
Key Metrics
Ssin's YouTube channel "ssin 씬기록" showcases impressive statistics and engagement metrics.
- Subscribers: 138K
- Average Video Length: 10 minutes
- Video Views: 1.7M
Content Focus
- Makeup Tutorials and Beauty Entertainment: Ssin creates engaging makeup tutorials and beauty entertainment content, often featuring trendy looks and innovative beauty products.
- Travel Vlogs: She shares travel vlogs, documenting her food trips and adventures in various destinations like Vietnam and Malaysia.
- Product Reviews: Ssin provides detailed reviews of beauty products, including unique and adult-themed items, offering her audience honest and entertaining insights.
8. Dasha Kim
Who is Dasha Kim?
Dasha Kim, a makeup artist and beauty content creator, joined YouTube in September 2011 and posted her first video in May 2013. Known for her vlogs, favorites, routines, and beauty tutorials, she has amassed over 270,000 subscribers. One of her most popular videos, "[HAIR] DIY Ombre hair challenge!" has garnered over 1 million views. You can explore more of her content on her YouTube channel.
Dasha Kim, a makeup artist and beauty content creator, is based in South Korea.
Audience
Dasha Kim's audience primarily consists of young adults, particularly women, who are passionate about beauty and makeup tutorials. For instance, her "[HAIR] DIY Ombre hair challenge!" video, which has garnered over 1 million views, attracts viewers interested in innovative and practical beauty solutions.
Key Metrics
Dasha Kim's YouTube channel showcases impressive statistics and engagement metrics.
- Subscribers: 270K
- Average Video Length: 10-15 minutes
- Video Views: 1M
Content Focus
- Beauty Tutorials: Dasha Kim creates detailed beauty tutorials, including makeup and hair styling tips, helping viewers achieve various looks and styles.
- Vlogs and Routines: She shares personal vlogs and daily routines, offering a glimpse into her life and providing practical advice on beauty and lifestyle topics.
- Product Reviews: Dasha provides honest reviews of beauty products, often featuring the latest trends and launches in the beauty industry.
9. Q2HAN
Who is Q2HAN?
Q2HAN, a YouTube channel run by twin sisters Qjin and Qwon, joined the platform on June 18, 2011. Known for their engaging DIY fashion content, they have amassed a substantial following and their videos have been viewed over 95 million times. You can explore more of their content on their YouTube channel.
Q2HAN, a YouTube channel run by twin sisters, is based in South Korea, specifically in Gangnam-gu, Seoul.
Audience
Q2HAN's audience primarily consists of young adults, particularly women, who are passionate about lifestyle, fashion, and home decor. For instance, their video "Korea Vlog: bedroom makeover, organizing shoes, first christmas tree & cozy home activities" with 68,055 views in 5 days appeals to viewers interested in home improvement and cozy living spaces.
Key Metrics
Q2HAN, a YouTube channel run by twin sisters, is based in South Korea.
- Subscribers: 771K
- Average Video Length: 37.57 minutes
- Video Views: 95M
Content Focus
- Travel Vlogs: Q2HAN creates engaging travel vlogs, documenting their adventures in various destinations such as Australia, Shanghai, Tokyo, and Paris.
- Home Makeovers and Lifestyle: They share content focused on home makeovers, organizing, and cozy home activities, providing inspiration for viewers interested in lifestyle and home decor.
- Food and Cafes: Their videos often feature food-related content, including visits to cafes, food trips, and culinary experiences in different cities.
10. SunnydahyeIn
Who is SunnydahyeIn?
Meejmuse, whose real name is Jeniffer Kim, is a Korean-Australian beauty and lifestyle content creator known for her YouTube channel. She joined the platform on February 09, 2011, and has since gained a substantial following by sharing her expertise in Korean skincare, beauty, fashion, and travel. You can explore more of her content on her YouTube channel.
SunnydahyeIn, a popular YouTube channel, is based in Korea, although Sunny grew up in Indonesia and frequently features content from various locations including Japan and America.
Audience
SunnydahyeIn's audience primarily consists of young adults, particularly women, from Indonesia and Korea who are passionate about beauty, fashion, and K-pop culture. For instance, her video "MAIN-MAIN KE BIG HIT ENTERTAINMENT (BTS BANGTAN)" with 5.5M views attracts K-pop enthusiasts, while her "WIFE-LOG" series appeals to viewers interested in personal vlogs and lifestyle content.
Key Metrics
SunnydahyeIn, a popular YouTube channel, is known for its engaging content on beauty, fashion, K-pop, and lifestyle.
- Subscribers: 7.55M
- Average Video Length: 15-20 minutes
- Video Views: 5.5M
Content Focus
- Vlogs and Lifestyle: SunnydahyeIn shares personal vlogs, daily activities, and travel experiences, providing a glimpse into her life and adventures.
- Beauty and Fashion: The channel features product reviews, unboxings, and collaborations with brands, offering insights into the latest beauty and fashion trends.
- K-pop and Entertainment: SunnydahyeIn creates content related to K-pop, including interviews, reactions, and collaborations with idols and actors, appealing to fans of Korean pop culture.
Grow your audience with Beacon
Some of the biggest creators are using Beacons to grow their audience and streamline their operations. With features like the customizable Link-in-Bio, auto-updating Media Kit, and comprehensive Online Store, creators can manage their online presence and monetize their content effectively. Additionally, tools such as Email Marketing, AI Brand Outreach, and the Income Dashboard provide valuable insights and automation, helping creators focus on what they do best—creating amazing content.
