In this article, we'll dive into the Top 10 Makeup YouTubers, showcasing the talents and unique styles of creators like James Charles, NikkieTutorials, Jeffree Star, Tati Westbrook, and Jackie Aina. We'll explore what makes each of these influencers stand out in the beauty community.
1. James Charles
Who is James Charles?
James Charles, whose real name is James Charles Dickinson, is a renowned beauty influencer and makeup artist. He joined YouTube on December 1, 2015, and has since amassed 23.9 million subscribers. Known for his makeup tutorials, challenges, and collaborations with celebrities, James Charles has become a prominent figure in the beauty community.
James Charles is based in the United States, with his birthplace being Bethlehem, NY.
Audience
James Charles' audience primarily consists of young adults and teenagers, with a significant portion being females aged 13-24. They are particularly drawn to his makeup tutorials, challenges, and collaborations, such as the popular video "Doing Kylie Jenner's Halloween Makeup," which has garnered 45 million views.
Key Metrics
James Charles' YouTube channel boasts impressive statistics that highlight his influence in the beauty community.
- Engagement Rate: 3.56%
- Subscribers: 23.9 million
- Average Video Length: 19.96 minutes
- Video Views: 4.47 billion
Content Focus
- Makeup Tutorials: James Charles is renowned for his detailed and creative makeup tutorials, which range from everyday looks to elaborate, artistic designs.
- Beauty Challenges: He frequently engages his audience with fun and innovative beauty challenges, such as using makeup from different stores or testing viral makeup hacks.
- Collaborations: James Charles often collaborates with other influencers and celebrities, creating engaging and entertaining content that showcases his versatility and creativity.
2. NikkieTutorials
Who is NikkieTutorials?
NikkieTutorials, whose real name is Nikkie De Jager, is a prominent beauty and makeup content creator on YouTube. She joined the platform on June 23, 2008, and has since garnered over 14.6 million subscribers. Known for her transformative makeup tutorials and collaborations with celebrities, Nikkie has become a leading figure in the beauty community. For more about her work, visit NikkieTutorials YouTube Channel.
NikkieTutorials is based in Wageningen, Netherlands.
Audience
NikkieTutorials' audience primarily consists of makeup enthusiasts, particularly teenagers and young adults who are passionate about beauty transformations and celebrity collaborations. For instance, her video "The Power of MAKEUP!" has garnered 43 million views, while "POWER OF MAKEUP: KIM KARDASHIAN WEST" has 20 million views, indicating a strong interest in both makeup techniques and celebrity features.
Key Metrics
NikkieTutorials' YouTube channel showcases impressive statistics that highlight her influence in the beauty community.
- Engagement Rate: 4.68%
- Subscribers: 14.6 million
- Average Video Length: 21.79 minutes
- Video Views: 2.05 billion
Content Focus
- Makeup Tutorials: NikkieTutorials is renowned for her detailed guides on achieving specific makeup looks, ranging from everyday wear to elaborate transformations.
- Celebrity Collaborations: She frequently features makeup sessions with celebrities, such as Luke Hemmings and Kim Kardashian West, offering viewers a glimpse into high-profile beauty routines.
- Challenges and Series: Nikkie engages her audience with fun makeup challenges and themed series like "POWER OF MAKEUP" and "Nikkie to the Rescue!", showcasing her creativity and versatility.
3. Jeffree Star
Who is Jeffree Star?
Jeffree Star, whose real name is Jeffrey Lynn Steininger Jr., is a multifaceted creator known for his work as a makeup artist, cosmetics creator, singer/songwriter, and fashion enthusiast. He joined YouTube on February 14, 2006, and has since amassed 15.7 million subscribers. For more about his work, visit Jeffree Star's YouTube Channel.
Jeffree Star is based in the United States, with his birthplace being Huntington Beach, CA, and his base of operations initially in Los Angeles County before moving to the city of Los Angeles after high school.
Audience
Jeffree Star's audience primarily consists of makeup enthusiasts, fashion lovers, and fans of his music and personality. For instance, his video "Gold Blooded 💰 Palette & Collection Reveal!" has garnered 377,500 views in just two weeks, indicating a strong interest in cosmetics product reveals and reviews.
Key Metrics
Jeffree Star's YouTube channel showcases impressive statistics that highlight his influence in the beauty community.
- Engagement Rate: 3.95%
- Subscribers: 15.7 million
- Average Video Length: 18.14 minutes
- Video Views: 2.6 billion
Content Focus
- Cosmetics Reveals: Jeffree Star frequently unveils new makeup collections and products, such as the "Gold Blooded 💰 Palette" and "Scorpio 🦂 Palette," providing detailed insights and first impressions.
- Makeup Reviews: He offers in-depth reviews of various beauty products, including high-profile items like "Lady Gaga's NEW Foundation," assessing their quality and performance.
- Personal Vlogs and Fashion Content: Jeffree also shares glimpses into his personal life and fashion choices, blending lifestyle content with his beauty expertise.
4. Tati Westbrook
Who is Tati Westbrook?
Tati Westbrook, a prominent beauty influencer, joined YouTube on November 08, 2010. Known for her unbiased product reviews, tips, hauls, and tutorials on both drugstore and luxury beauty products, she has amassed over 8 million subscribers. For more about her work, visit Tati's YouTube Channel.
Tati Westbrook is based in the United States, with her primary location being Fort Worth, Texas, and her birthplace being Seattle, Washington.
Audience
Tati Westbrook's audience primarily consists of beauty enthusiasts who are interested in makeup and skincare products, with a significant portion being females ranging from teenagers to adults. For instance, her video "I bought VIRAL TikTok Products ... Overhyped???" has garnered 109K views in just 6 days, while "JLo's MAKEUP ARTIST Does My MAKEUP" has amassed 14M views, indicating a strong interest in both trending products and celebrity collaborations.
Key Metrics
Tati Westbrook's YouTube channel showcases impressive statistics that highlight her influence in the beauty community.
- Subscribers: 8.09 million
- Average Video Length: 22.02 minutes
- Video Views: 14 million
Content Focus
- Unbiased Product Reviews: Tati is known for her honest and thorough reviews of both drugstore and luxury beauty products, helping her audience make informed purchasing decisions.
- Makeup Tutorials and Tips: She provides detailed tutorials and practical tips, ranging from everyday makeup looks to more elaborate styles, catering to a wide range of skill levels.
- Hauls and PR Unboxings: Tati frequently shares hauls of new beauty products and unboxes PR packages, giving her viewers a first look at the latest releases in the beauty industry.
5. Jackie Aina
Who is Jackie Aina?
Jackie Aina, also known as Naira Banks, is a renowned beauty and makeup guru who joined YouTube on March 12, 2006. She has built a substantial following with her engaging content that aims to change the standard of beauty. For more about her work, visit Jackie Aina's YouTube Channel.
Jackie Aina is based in the United States, with her primary location being Los Angeles.
Audience
Jackie Aina's audience primarily consists of young adults, predominantly female, who are passionate about beauty, makeup, and self-care routines. For instance, her video "Are THESE the Darkest Shades in 2023....Let's Discuss" has garnered 381K views, while "Self Care with Jackie Aina ft Tabitha Brown" has 128,632 views, indicating a strong interest in both makeup discussions and self-care content.
Key Metrics
Jackie Aina's YouTube channel showcases her influence in the beauty community.
- Subscribers: 3.49 million
- Average Video Length: 25 minutes
- Video Views: 4.6 million
Content Focus
- Makeup Tutorials and Reviews: Jackie Aina provides detailed makeup tutorials and honest reviews of beauty products, focusing on inclusivity and catering to a diverse audience.
- Self-Care and Hair Care Tips: She shares self-care routines and hair care tips, including videos like "Self Care with Jackie Aina ft Tabitha Brown" and "Let’s Get That Scalp Together! Hair Prep for Protective Styles."
- Beauty Discussions: Jackie engages in discussions about beauty standards and the inclusivity of beauty products, as seen in videos like "Are THESE the Darkest Shades in 2023....Let's Discuss."
6. Huda Beauty
Who is Huda Beauty?
Huda Beauty, founded by Huda Kattan, is a prominent beauty brand known for its transformative makeup tutorials and beauty hacks. Huda Kattan joined YouTube on January 14, 2007, and has since amassed a significant following. For more about her work, visit Huda Beauty's YouTube Channel.
Huda Beauty, founded by Huda Kattan, is based in the United States, with significant operations in Dubai.
Audience
Huda Beauty's audience primarily consists of beauty enthusiasts and makeup lovers, with a significant portion being young females. For instance, her video "THE BIG REVEAL: OUR NEW HUDA BEAUTY UNIVERSE" has garnered over 1.4 million views, indicating a strong interest in her brand's updates and rebranding efforts.
Key Metrics
Huda Beauty's YouTube channel showcases impressive statistics that highlight its influence in the beauty community.
- Subscribers: 4.16 million
- Average Video Length: 10:28 minutes
- Video Views: 1.4 million
Content Focus
- Beauty Hacks and DIYs: Huda Beauty shares innovative beauty hacks and do-it-yourself tips, helping viewers achieve professional results at home.
- Makeup Tutorials: The channel features detailed makeup tutorials, ranging from everyday looks to elaborate transformations, catering to various skill levels.
- Vlogs and Collaborations: Huda Kattan offers personal vlogs and behind-the-scenes content, including collaborations with other influencers and celebrities.
7. Manny MUA
Who is Manny MUA
Manny MUA, whose real name is Manuel Gutierrez Jr., is a prominent beauty vlogger and makeup artist known for his genderless approach to makeup. He joined YouTube on July 17, 2014, and has since amassed a significant following with his tutorials, product reviews, and personal content. For more about his work, visit Manny MUA's YouTube Channel.
Manny MUA is based in the United States, with his primary location being San Diego, California.
Audience
Manny MUA's audience primarily consists of beauty enthusiasts, including both men and women, who are passionate about makeup and beauty products. For instance, his video "WORLDS FIRST FOAM FOUNDATION! HIT OR MISS?!" has garnered 7 million views, indicating a strong interest in innovative beauty products, while "JEFFREE STAR'S BOYFRIEND DOES MY MAKEUP! | Manny MUA" with 6.5 million views showcases the appeal of collaborative and entertaining content.
Key Metrics
Manny MUA's YouTube channel showcases his expertise and passion for beauty through a variety of engaging content.
- Subscribers: 4.84 million
- Average Video Length: 24:31 minutes
- Video Views: 67,325
Content Focus
- Makeup Tutorials and Reviews: Manny MUA provides detailed makeup tutorials and honest reviews of beauty products, helping his audience navigate the vast world of cosmetics.
- Testing New Makeup Launches: He frequently tests and evaluates new makeup products, offering his insights on whether they are worth the hype or just cash grabs.
- Collaborations and Podcasts: Manny often collaborates with other influencers and celebrities, and hosts the "Fool Coverage Podcast," discussing various topics related to the beauty industry and influencer culture.
8. Patrick Starrr
Who is Patrick Starrr?
Patrick Starrr, whose real name is Patrick Simondac, is a renowned Filipino-American YouTube beauty expert and professional makeup artist. He joined YouTube on February 27, 2013, and has since amassed a significant following with 4.39 million subscribers. Known for his inclusive approach to beauty, Patrick emphasizes that "MAKEUP IS A ONE SIZE FITS ALL" and has collaborated with high-profile celebrities like Kim Kardashian West and Katy Perry. For more about his work, visit Patrick Starrr's YouTube Channel.
Patrick Starrr is based in the United States, with his primary location being Los Angeles, California, and he frequently travels to New York City and Orlando, Florida for work.
Audience
Patrick Starrr's audience primarily consists of beauty and lifestyle enthusiasts, with a significant portion being young adults and adults who are passionate about makeup and beauty tips. For instance, his video "KIM KARDASHIAN WEST MAKEUP TUTORIAL" has garnered 15 million views, while "Celebrating Filipino American History Month at the White House!" showcases his appeal to a diverse and engaged audience.
Key Metrics
Patrick Starrr's YouTube channel showcases his expertise and passion for beauty through a variety of engaging content.
- Subscribers: 4.39 million
- Average Video Length: 16-30 minutes
- Video Views: 15 million
Content Focus
- Makeup Tutorials and Beauty Tips: Patrick Starrr provides detailed makeup tutorials and beauty tips, emphasizing that "MAKEUP IS A ONE SIZE FITS ALL."
- Celebrity Makeovers and Drag Transformations: He features high-profile celebrity makeovers and drag queen transformations, showcasing his versatility and creativity in makeup artistry.
- Lifestyle Vlogs and Product Reviews: Patrick shares lifestyle vlogs and honest product reviews, giving his audience a glimpse into his daily life and the latest beauty products.
9. KathleenLights
Who is KathleenLights?
KathleenLights, whose real name is Kathleen Fuentes, is a popular beauty content creator on YouTube. She joined the platform on January 26, 2013, and has since amassed over 4.1 million subscribers. Her channel features a variety of beauty-related content, including makeup tutorials, product reviews, and fun challenges. For more about her work, visit KathleenLights YouTube Channel.
KathleenLights is based in the United States, with her primary location being Miami, Florida.
Audience
KathleenLights' audience primarily consists of young to middle-aged women who are passionate about beauty and makeup. For instance, her "Sephora Haul" videos often garner hundreds of thousands of views, while her "Get Ready With Me" (GRWM) videos, such as "GRWM: Trying New Makeup!" with 338K views, showcase her audience's strong interest in both product recommendations and makeup tutorials.
Key Metrics
KathleenLights' YouTube channel showcases her expertise and passion for beauty through a variety of engaging content.
- Subscribers: 4.1 million
- Average Video Length: 23:23 minutes
- Video Views: 16 million
Content Focus
- Makeup Tutorials and Reviews: KathleenLights provides detailed makeup tutorials and honest reviews of beauty products, helping her audience navigate the vast world of cosmetics.
- Hauls and Favorites: She frequently shares haul videos and personal favorites, such as "Sephora Haul" and "October Favorites - Makeup, Perfumes, Books!!!," giving viewers insights into her latest beauty finds.
- Get Ready With Me (GRWM) Videos: Kathleen engages her audience with GRWM videos, where she tries new makeup launches and shares her daily beauty routines.
10. Michelle Phan
Who is Michelle Phan?
Tati Westbrook, whose real name is Tatiana Aleksandra Krievins, is a prominent beauty influencer known for her unbiased product reviews and makeup tutorials. She joined YouTube on November 8, 2010, and has since garnered a substantial following. For more about her work, visit Michelle Phan's YouTube Channel.
Michelle Phan is based in the United States, with her birthplace being Boston, MA.
Audience
Michelle Phan's audience primarily consists of young adults and middle-aged individuals, predominantly female, who are passionate about beauty, skincare, and personal growth. For instance, her video "Barbie Transformation Tutorial" appeals to makeup enthusiasts, while her podcast "Afterglow with Michelle Phan" attracts those interested in self-discovery and personal development.
Key Metrics
Michelle Phan's YouTube channel showcases her expertise and passion for beauty and lifestyle content.
- Subscribers: 8.6 million
- Average Video Length: 48.89 minutes
- Video Views: 69 million
Content Focus
- Makeup Tutorials and Beauty Tips: Michelle Phan provides detailed makeup tutorials and beauty tips, such as the "Barbie Transformation Tutorial" and "Lady Gaga Bad Romance Look," helping her audience achieve various looks.
- Personal Growth and Self-Discovery: She shares content focused on personal growth and self-discovery, including videos like "Healing My Inner Child + The Skincare Box That Feels Like Magic."
- Podcasts and Interviews: Michelle hosts podcasts and interviews with influencers and experts, discussing topics like mental health, creativity, and wealth-building, as seen in "Ryan Higa on Fame, Depression, and his Creative Process" and "How to BUILD wealth with Vivian Tu."
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