Top 10 Men Fashion Youtubers to Watch in 2025

Jessica Li
Chief of Staff

In this article, we'll dive into the Top 10 Men's Fashion YouTubers, showcasing creators who have made a significant impact on the style scene. Expect to see highlights on influencers like Alpha M., Alex Costa, Gentleman's Gazette, Real Men Real Style, and Brett Maverick. Stay tuned as we explore what makes each of these fashion gurus stand out.

1. Alpha M.

Who is Alpha M.?

Aaron Marino, known as Alpha M., is a prominent lifestyle and grooming expert who joined YouTube on July 6, 2008. He offers practical advice on men's style, grooming, and personal development through his channel. For more insights, visit his YouTube channel.

Alpha M. is based in the United States, where he continues to influence men's fashion and lifestyle through his popular YouTube channel.

Audience

The audience that tends to watch Alpha M. is primarily men aged 18-45 who are interested in self-improvement, grooming, and lifestyle tips. For example, viewers often seek advice on grooming tools and style tips, as well as fitness routines and personal development strategies.

Key Metrics

Alpha M.'s YouTube channel boasts impressive statistics that highlight its influence in the men's fashion and lifestyle niche:

  • Engagement Rate: 4.7%
  • Subscribers: 6.86M
  • Average Video Length: 12.38 minutes
  • Video Views: 1.42B

Content Focus

  • Men's Style and Grooming Tips: Alpha M. offers practical advice on how to dress well, maintain a stylish appearance, and choose the right grooming products.
  • Health and Fitness Advice: The channel features content on workout routines, diet plans, and overall health tips to help men stay fit and healthy.
  • Self-Improvement and Personal Development: Alpha M. provides guidance on building confidence, improving social skills, and achieving personal goals.

2. Alex Costa

Who is Alex Costa?

Gustavo Lopes Prado Costa, known as Alex Costa, is a Brazilian-American YouTube personality who joined the platform on September 29, 2011. Initially gaining attention for his gameplay videos, he has since transitioned to creating educational vlogs on men's fashion, grooming, hair, travel, and lifestyle. With over 4.1 million subscribers, Alex Costa continues to influence and inspire modern men through his diverse content on his YouTube channel.

Alex Costa is based in New York City, having moved from Los Angeles to further his career in entertainment.

Audience

The audience that tends to watch Alex Costa is primarily men in their 20s to 40s who are keen on improving their self-image through fashion, grooming, and lifestyle advice. For instance, viewers often seek hairstyle tutorials and seasonal fashion guides, as well as tips on personal development and luxury living.

Key Metrics

Alex Costa's YouTube channel showcases impressive statistics that highlight its influence in the men's fashion and lifestyle niche:

  • Engagement Rate: 4.54%
  • Subscribers: 4.11M
  • Average Video Length: 14.17 minutes
  • Video Views: 672.57M

Content Focus

  • Men's Fashion and Grooming: Alex Costa provides comprehensive guides on how to dress stylishly, maintain a well-groomed appearance, and choose the right products for different occasions.
  • Hairstyle Tutorials: The channel features detailed tutorials on various hairstyles, offering tips on how to achieve and maintain them, as well as product recommendations.
  • Self-Development and Lifestyle: Alex Costa covers a range of topics aimed at helping men improve their overall lifestyle, including fitness routines, health advice, and personal development strategies.

3. Gentleman's Gazette

Who is Gentleman's Gazette?

Gentleman's Gazette, founded by Raphael Schneider, joined YouTube on April 12, 2010. The channel focuses on classic men's style, grooming, and etiquette, helping men master timeless fashion and proper manners. For more insights, visit their YouTube channel.

Gentleman's Gazette is based in the United States, where it continues to influence men's fashion and lifestyle through its YouTube channel.

Audience

The audience that tends to watch Gentleman's Gazette is primarily men who are passionate about classic style, grooming, and etiquette. For example, viewers often seek detailed guides on proper dining etiquette and the symbolism of men's rings, as evidenced by the high view counts on videos like "Table Manners - Ultimate How-To Guide To Proper Dining Etiquette" and "Rings & Their Meaning, Symbolism For Men."

Key Metrics

Gentleman's Gazette's YouTube channel showcases impressive statistics that highlight its influence in the men's fashion and lifestyle niche:

  • Engagement Rate: 4.25%
  • Subscribers: 1.71M
  • Average Video Length: 23.48 minutes
  • Video Views: 194.63M

Content Focus

  • Classic Menswear and Etiquette: Gentleman's Gazette offers detailed guides on classic men's fashion, proper dining etiquette, and the symbolism of men's accessories.
  • Craftsmanship and Product Reviews: The channel provides in-depth reviews and explanations of sartorial quality, focusing on the craftsmanship behind various men's fashion items.
  • How-To Guides and Lifestyle Tips: Videos include practical how-to guides on topics like tying a tie, removing stains, and coordinating accessories, as well as broader lifestyle advice.

4. Real Men Real Style

Who is Real Men Real Style?

Antonio Centeno, the founder of Real Men Real Style, launched his YouTube channel on December 6, 2010. The channel is dedicated to helping men improve their style, grooming, and personal development. For more insights, visit the Real Men Real Style YouTube Channel.

Real Men Real Style is based in the United States, where it continues to influence men's fashion and lifestyle through its YouTube channel.

Audience

The audience that tends to watch Real Men Real Style is primarily men interested in improving their style, grooming, and personal development. For example, viewers often seek advice on avoiding common style mistakes and understanding the historical context behind changes in men's fashion, as evidenced by the high view counts on videos like "Why Men Stopped Wearing Suspenders" and "11 Old Money Menswear Brands You Should Know About."

Key Metrics

Real Men Real Style is a YouTube channel dedicated to helping men improve their style, grooming, and personal development.

  • Subscribers: 3.62M
  • Video Views: 349,757

Content Focus

  • Men's Lifestyle and Style Tips: Real Men Real Style offers practical advice on dressing well, job interview tips, and life skills to help men become true gentlemen.
  • Communication and Personal Development: The channel provides training on effective communication and personal development strategies to build confidence and success.
  • Grooming and Etiquette: Content includes grooming tips and proper etiquette to ensure men present themselves well in various social and professional settings.

5. Brett Maverick

Who is Brett Maverick?

Brett Maverick, whose real name is Brett Maverick Lange, is a YouTube star known for his diverse content, including reactions, challenges, fitness, nutrition, men's fashion, and lifestyle videos. He joined YouTube on October 10, 2011, and has since amassed a significant following. For more insights, visit his YouTube channel.

Brett Maverick is based in Fort Collins, CO.

Audience

The audience that tends to watch Brett Maverick is primarily young adults, particularly males, who are keen on fitness, self-improvement, and lifestyle tips. For example, viewers often seek advice on enhancing their physical appearance through fitness routines and male grooming, as well as tips on dating and personal development.

Key Metrics

Brett Maverick's YouTube channel offers a diverse range of content, from fitness and nutrition to men's fashion and lifestyle tips.

  • Subscribers: 1.78M
  • Average Video Length: 11:03 minutes
  • Video Views: 17M

Content Focus

  • Challenges and Fitness: Brett Maverick creates engaging content focused on fitness routines, challenges, and self-improvement tips, such as "How to Get Jacked as a Teen (Backed by Science)" and "Full Guide To Glow Up in the Last 30 Days of The Year (From a Model)."
  • Self-Development and Lifestyle: His videos often cover topics aimed at enhancing personal attributes and lifestyle, including "12 NATURAL Ways To Become More Attractive" and "How to Activate a Deeper Voice (6 Tips That Actually Work)."
  • Fashion and Grooming: Brett Maverick also provides advice on men's fashion and grooming, with videos like "How to dress for your body type" offering practical style tips.

6. Jordan Bunker

Who is Jordan Bunker?

Jordan Bunker, a UK men's fashion and lifestyle blogger, joined YouTube on an unspecified date. Known for his eponymous website, he focuses on menswear, lifestyle, and travel content geared towards younger men. For more insights, visit his YouTube channel.

Jordan Bunker is based in Leicester, UK.

Audience

The audience that tends to watch Jordan Bunker is primarily younger men interested in menswear, lifestyle, and travel content. For example, viewers often seek advice on styling outfits for different occasions and tips on navigating travel experiences, as evidenced by the high engagement on his videos related to these topics.

Key Metrics

Jordan Bunker is a UK men's fashion and lifestyle blogger who shares content on menswear, lifestyle, and travel.

  • Subscribers: 4
  • Average Video Length: 8 minutes 5.5 seconds
  • Video Views: 1573

Content Focus

  • Menswear and Styling Tips: Jordan Bunker offers advice on how to style outfits for various occasions, focusing on contemporary menswear trends.
  • Lifestyle and Travel: The channel features content related to lifestyle and travel, providing tips and insights on navigating different travel experiences.
  • Product Reviews and Recommendations: Jordan Bunker reviews and recommends various fashion and lifestyle products, helping viewers make informed choices.

7. One Dapper Street

Who is One Dapper Street?

Marcel Floruss, known as One Dapper Street, is a prominent YouTube personality who focuses on men's fashion and lifestyle content. He joined YouTube on December 4, 2008, and has since amassed a significant following with his outfit inspiration and styling tips. For more insights, visit his YouTube channel.

One Dapper Street is based in Los Angeles, California, United States.

Audience

The audience that tends to watch One Dapper Street is primarily young to middle-aged men, aged 18-45, who are keen on fashion and style. For example, viewers often seek outfit inspiration and seasonal fashion trends, as evidenced by the high engagement on videos like "Outfit Inspiration Videos" and "Try-On Hauls."

Key Metrics

One Dapper Street is a YouTube channel run by Marcel Floruss, focusing on men's fashion and lifestyle content.

  • Subscribers: 1.1M
  • Average Video Length: 7:26 minutes
  • Video Views: 5.2M

Content Focus

  • Outfit Inspiration and Styling Tips: One Dapper Street offers practical fashion advice and outfit inspirations, such as "7 Casual Fall Winter Outfits For Men" and "Office Capsule Wardrobe | Business Casual Outfit Inspiration for Men."
  • Try-On Hauls and Lookbooks: The channel features try-on hauls and lookbooks, showcasing seasonal fashion trends and specific clothing items like essential sweaters and boots.
  • Fashion Short Films and Vlogs: One Dapper Street also creates fashion short films with cinematic quality and personal vlogs, providing a more immersive and engaging viewing experience.

8. Carl Thompson

Who is Carl Thompson?

Carl Thompson, a prominent menswear and lifestyle blogger, joined YouTube on December 2015. Known for founding Hawkins & Shepherd menswear, he also co-presented the YouTube series "London Trending" with Lemonwedge productions. For more insights, visit his YouTube channel.

Carl Thompson is based in England, where he continues to influence men's fashion and lifestyle through his YouTube channel and his menswear brand, Hawkins & Shepherd.

Audience

The audience that tends to watch Carl Thompson is primarily men interested in menswear, lifestyle, and travel content. For example, viewers often seek advice on styling outfits for different occasions and tips on navigating travel experiences, as evidenced by the high engagement on his videos related to these topics.

Key Metrics

Using Carl Thompson's YouTube channel, here are the key metrics:

  • Subscribers: 12
  • Average Video Length: 2.89 minutes
  • Video Views: 12,570

Content Focus

  • Menswear and Styling Tips: Carl Thompson offers advice on how to style outfits for various occasions, focusing on contemporary menswear trends.
  • Lifestyle and Travel: The channel features content related to lifestyle and travel, providing tips and insights on navigating different travel experiences.
  • Product Reviews and Recommendations: Carl Thompson reviews and recommends various fashion and lifestyle products, helping viewers make informed choices.

9. Sven Raphael Schneider

Who is Sven Raphael Schneider?

Sven Raphael Schneider, the founder of Gentleman's Gazette, joined YouTube on April 12, 2010. Known for his expertise in classic menswear, grooming, and etiquette, Schneider has built a substantial following by offering detailed guides and reviews on sartorial quality and gentlemanly behavior. For more insights, visit the Gentleman's Gazette YouTube Channel.

Gentleman's Gazette is based in the United States, where it continues to influence men's fashion and lifestyle through its YouTube channel.

Audience

The audience that tends to watch Sven Raphael Schneider is primarily men who are passionate about classic style, grooming, and etiquette. For example, viewers often seek detailed guides on proper dining etiquette and the symbolism of men's rings, as evidenced by the high view counts on videos like "Table Manners - Ultimate How-To Guide To Proper Dining Etiquette" and "Rings & Their Meaning, Symbolism For Men."

Key Metrics

Using the Gentleman's Gazette YouTube channel, here are the key metrics:

  • Subscribers: 1.71M
  • Average Video Length: 23.48 minutes
  • Video Views: 194.63M

Content Focus

  • Classic Menswear and Etiquette: Sven Raphael Schneider offers detailed guides on classic men's fashion, proper dining etiquette, and the symbolism of men's accessories.
  • Craftsmanship and Product Reviews: The channel provides in-depth reviews and explanations of sartorial quality, focusing on the craftsmanship behind various men's fashion items.
  • How-To Guides and Lifestyle Tips: Videos include practical how-to guides on topics like tying a tie, removing stains, and coordinating accessories, as well as broader lifestyle advice.

10. Tim Dessaint

Who is Tim Dessaint?

Antonio Centeno, the founder of Real Men Real Style, launched his YouTube channel on December 6, 2010. The channel is dedicated to helping men improve their style, grooming, and personal development. For more insights, visit the Tim Dessaint YouTube Channel.

Tim Dessaint is based in the United Kingdom, with his birthplace being France.

Audience

The audience that tends to watch Tim Dessaint is primarily young adults to middle-aged individuals, aged 18-45, who are keen on contemporary fashion and style tips. For example, viewers often seek advice on ranking clothing brands and the best new menswear items, as evidenced by the high engagement on videos like "Ranking Clothing Brands | BEST to WORST" and "The BEST New Menswear Items Right Now."

Key Metrics

Tim Dessaint's YouTube channel is a hub for quality fashion videos.

  • Subscribers: 1.46M
  • Average Video Length: 11 minutes, 54 seconds
  • Video Views: 1,709,000

Content Focus

  • Fashion and Style Tips: Tim Dessaint offers advice on contemporary fashion, including outfit coordination and seasonal fashion trends.
  • Clothing Brand Reviews and Rankings: The channel features detailed reviews and rankings of various clothing brands, helping viewers make informed fashion choices.
  • Street Fashion and Menswear Items: Tim Dessaint explores street fashion and recommends the best new menswear items, often showcasing what people are wearing in cities like London.

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