Top 10 Mexican Beauty Youtubers to Watch in 2025

Jessica Li
Chief of Staff

In this article, we will explore the Top 10 Mexican Beauty YouTubers, diving into the unique styles and tips of creators like Yuya, Rosy McMichael, Pautips, Bessy Dressy, and Kenia Os. Each of these influencers brings something special to the table, and we'll break down what makes them stand out in the beauty community.

1. Yuya

Who is Yuya?

Yuya, whose real name is Mariand Castrejón Castañeda, is a renowned YouTube content creator known for her beauty and lifestyle videos. She joined the platform on September 20, 2009, and has since amassed over 24.6 million subscribers. Yuya's channel features a variety of content, including makeup tutorials, personal vlogs, and DIY projects, making her a beloved figure in the online beauty community.

Yuya is based in Cuernavaca, Morelos, Mexico.

Audience

Yuya's audience primarily consists of young women aged 15 to 35 who are passionate about beauty, makeup, and lifestyle content. For instance, many of her viewers enjoy her detailed makeup tutorials and DIY projects, which cater to their interests in personal care and creativity.

Key Metrics

Yuya's YouTube channel boasts impressive statistics that highlight her influence in the beauty community:

  • Engagement Rate: 7%
  • Subscribers: 24.6M
  • Average Video Length: 19.26 minutes
  • Video Views: 2.59B

Content Focus

  • Beauty Tutorials: Yuya offers detailed makeup tutorials and beauty tips, helping her audience achieve various looks with ease.
  • Lifestyle Vlogs: She shares personal vlogs and life updates, giving viewers a glimpse into her daily life and experiences.
  • DIY Projects: Yuya creates engaging DIY project videos, inspiring her audience to get creative with hands-on activities.

2. Rosy McMichael

Who is Rosy McMichael?

Rosy McMichael, whose real name is Rosy McMichael, is a prominent beauty vlogger known for her makeup tutorials, beauty news, and hauls. She joined YouTube on June 11, 2010, and has since garnered over 5.57 million subscribers. Her channel features collaborations with top makeup artists and uploads new content every Tuesday, Friday, and Sunday.

For more information, visit her YouTube Channel.

Rosy McMichael is based in the United States, specifically in Brownsville, TX.

Audience

Rosy McMichael's audience primarily consists of Spanish-speaking women who are passionate about makeup and beauty products. For example, many of her viewers enjoy her detailed makeup reviews and tutorials, which cater to their interests in both high-end and affordable beauty brands.

Key Metrics

Rosy McMichael's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:

  • Engagement Rate: 7.03%
  • Subscribers: 5.57M
  • Average Video Length: 65.13 minutes
  • Video Views: 1.31B

Content Focus

  • Makeup Reviews: Rosy McMichael provides in-depth reviews of both high-end and affordable beauty products, helping her audience make informed purchasing decisions.
  • Beauty News: She keeps her viewers updated on the latest trends and releases in the beauty industry, often featuring new collections and product launches.
  • Hauls: Rosy shares extensive haul videos where she showcases and discusses a variety of beauty products, offering her insights and first impressions.

3. Pautips

Who is Pautips?

Pautips, whose real name is Paula Galindo, is a renowned YouTube content creator known for her diverse lifestyle content, including makeup, travel, and fashion. She joined YouTube on July 06, 2011, and has since amassed over 9.14 million subscribers. For more information, visit her YouTube Channel.

Pautips is based in the United States, although she originally hails from Colombia.

Audience

Pautips' audience primarily consists of young adults and teenagers, mainly female, who are passionate about beauty, lifestyle, and personal vlogs. For instance, many of her viewers enjoy her makeup tutorials and travel vlogs, such as the popular "24 HORAS ESPOSADA CON JUANPA ZURITA!" video, which has garnered 9.1 million views.

Key Metrics

Pautips' YouTube channel showcases impressive statistics that highlight her influence in the beauty and lifestyle community:

  • Engagement Rate: 5.08%
  • Subscribers: 9.14M
  • Average Video Length: 18.17 minutes
  • Video Views: 1.02B

Content Focus

  • Beauty and Makeup Tutorials: Pautips offers detailed tutorials and tips on makeup, helping her audience achieve various looks with ease.
  • Vlogs and Travel Adventures: She shares engaging vlogs that document her travel experiences and daily life, providing a personal touch to her content.
  • Challenges and Hauls: Pautips creates fun challenge videos and extensive haul videos, showcasing and discussing a variety of beauty and lifestyle products.

4. Bessy Dressy

Who is Bessy Dressy?

Bessy Dressy, a Honduran social media starlet, is renowned for her YouTube channel where she shares fashion, beauty, and lifestyle vlogs. She began her YouTube journey on November 25, 2014, and has since garnered over 2.48 million subscribers. For more information, visit her YouTube Channel.

Bessy Dressy is based in the United States, although she was born and raised in Honduras.

Audience

Bessy Dressy's audience primarily consists of Spanish-speaking women who are passionate about beauty, fashion, and lifestyle content. For example, many of her viewers enjoy her detailed hair care tutorials and DIY beauty treatments, which cater to their interests in personal grooming and creative beauty solutions.

Key Metrics

Bessy Dressy is a popular YouTube channel focused on beauty, fashion, and lifestyle content.

  • Subscribers: 2.48M
  • Average Video Length: 18:55 minutes
  • Video Views: 17M

Content Focus

  • Beauty and Hair Care Tutorials: Bessy Dressy offers detailed tutorials on haircuts, hair care routines, and beauty tips, helping her audience achieve various looks and maintain healthy hair.
  • Fashion Advice and Hauls: She provides fashion advice and shares extensive haul videos, showcasing and discussing a variety of clothing and accessories.
  • Lifestyle and Healthy Living: Bessy Dressy creates content focused on healthy living, including vlogs, healthy recipes, and lifestyle tips, catering to her audience's interest in overall well-being.

5. Kenia Os

Who is Kenia Os?

Kenia Os, whose real name is Kenia Guadalupe Flores Osuna, is a popular YouTube content creator and pop singer known for her music videos and lifestyle vlogs. She joined YouTube on July 29, 2018, and has since amassed a significant following with over 6.09 million subscribers. Her channel features a variety of content, including official music videos and albums like "Canciones pa' mi ex" and "Cambios de Luna." For more information, visit her YouTube Channel.

Kenia Os is based in Mazatlan, Mexico.

Audience

Kenia Os's audience primarily consists of teenagers and young adults, ranging from 13 to 30 years old, who are passionate about Latin pop and reggaeton music. For instance, many of her viewers enjoy her official music videos like "Tokome" and actively engage with her short clips on social media platforms such as TikTok and Instagram.

Key Metrics

Kenia Os's YouTube channel is a hub for her music videos and lifestyle vlogs.

  • Subscribers: 6.09M
  • Video Views: 126M

Content Focus

  • Music Videos and Albums: Kenia Os creates official music videos and albums, such as "Canciones pa' mi ex" and "Cambios de Luna," showcasing her musical talent and artistic vision.
  • Short-Form Content: She engages her audience with short-form content, including YouTube Shorts, which feature quick, engaging clips that highlight her music and personality.
  • Live Performances and Visualizers: Kenia Os also shares live performances and visualizers, providing a dynamic and immersive experience for her fans.

6. Priscila Escoto

Who is Priscila Escoto?

Priscila Escoto, also known as Priscy, is a popular YouTube content creator who shares videos on music, fashion, travel, tips, and lifestyle. She joined YouTube on January 21, 2012, and has since garnered a significant following. For more information, visit her YouTube Channel.

Priscila Escoto is based in Miami, Florida, although she was born in Mexico.

Audience

Priscila Escoto's audience primarily consists of young adults, predominantly female, who are passionate about fashion, lifestyle, and music. For instance, many of her viewers enjoy her detailed videos on luxury bags and fashion trends, such as "MIS BOLSAS DE LUJO FAVORITAS," which has garnered 136,963 views, and her official music video "MUCHO BLA BLA BLA," which has amassed 791K views.

Key Metrics

Priscila Escoto's YouTube channel showcases a variety of content, including music, fashion, travel, tips, and lifestyle.

  • Subscribers: 227K
  • Average Video Length: 9-10 minutes
  • Video Views: 136,963

Content Focus

  • Fashion and Beauty: Priscila Escoto shares detailed videos on luxury bags, fashion trends, and beauty tips, helping her audience stay updated with the latest styles and products.
  • Music and Lifestyle: She creates content related to her music career, including official music videos and lifestyle vlogs, providing a personal touch to her channel.
  • Travel and Tips: Priscila offers travel vlogs and practical tips, giving her viewers insights into her adventures and useful advice for their own journeys.

7. Nath Campos

Who is Nath Campos?

Nath Campos, whose real name is Nathalia Campos Trigos, is a social media star and content creator known for her engaging videos on YouTube. She joined the platform on December 15, 2016, and has since amassed a significant following with over 2.37 million subscribers. For more information, visit her YouTube Channel.

Nath Campos is based in Mexico City, Mexico.

Audience

Nath Campos' audience primarily consists of young adults and teenagers who are passionate about lifestyle, entertainment, and personal vlogs. For instance, many of her viewers enjoy her "NATHVIDAD" series, which offers daily vlogs and personal life updates, and her "THA LATE NATH SHOW," which features entertaining talk show-style content.

Key Metrics

Nath Campos' YouTube channel is a hub for engaging lifestyle and entertainment content.

  • Subscribers: 2.37M
  • Average Video Length: 28:09 minutes
  • Video Views: 87,000

Content Focus

  • Daily Vlogs and Lifestyle Content: Nath Campos shares daily vlogs and lifestyle videos, providing a personal glimpse into her daily life and experiences. This includes series like "NATHVIDAD."
  • Talk Show Series: She hosts a talk show series called "THA LATE NATH SHOW," where she discusses various topics, often featuring guests and engaging in meaningful conversations.
  • Travel and Reaction Videos: Nath Campos creates travel vlogs and reaction videos, offering her audience insights into her adventures and personal opinions on trending topics.

8. DebRyanShow

Who is DebRyanShow?

DebRyanShow, whose real name is Ryan Hoffman, is a popular YouTube content creator known for his alpha-male comedy vlogs and entertaining videos. He joined YouTube on July 02, 2011, and has since amassed a significant following with over 9.03 million subscribers. For more information, visit his YouTube Channel.

DebRyanShow, also known as Rayito, is based in Mexico City, Mexico.

Audience

DebRyanShow's audience primarily consists of Spanish-speaking teenagers and young adults who enjoy culturally relevant Mexican content. For example, many viewers engage with his "ROAST YOURSELF CHALLENGE" videos and "Rayos X Podcast," which often garner millions of views, indicating high engagement and interest in social media trends and personal stories.

Key Metrics

DebRyanShow, also known as Rayito, is a popular YouTube content creator known for his alpha-male comedy vlogs and entertaining videos.

  • Subscribers: 9.03M
  • Average Video Length: 10 minutes
  • Video Views: 23,692,080

Content Focus

  • Alpha-Male Comedy Vlogs: DebRyanShow, also known as Rayito, creates entertaining vlogs that often feature humorous takes on social media trends and personal stories.
  • Rayos X Podcast: The channel hosts the "Rayos X Podcast," where Rayito discusses various topics, often featuring guests and engaging in cultural commentary.
  • Short-Form Content: DebRyanShow also produces short-form videos, including YouTube Shorts, that highlight quick, engaging clips on trending topics.

9. Rocio Osorno

Who is Rocio Osorno?

Rocío Osorno, a fashion influencer and designer, is known for her personal style showcased on Instagram, where she has amassed over 1 million followers. She joined YouTube on an unspecified date, sharing content that complements her fashion and lifestyle brand. Rocío initially studied Agricultural Technical Engineering before earning a degree in Industrial Pattern Design and Fashion. For more information, visit her YouTube Channel.

Rocío Osorno is based in Seville, Spain.

Audience

Rocío Osorno's audience primarily consists of fashion enthusiasts and young women who are passionate about style and design. For instance, many of her viewers enjoy her detailed fashion hauls and styling tips, such as her popular "Summer Lookbook" video, which showcases trendy outfits and has garnered significant engagement.

Key Metrics

Rocío Osorno's YouTube channel showcases her fashion and lifestyle content.

  • Average Video Length: 1 minute and 38 seconds
  • Video Views: 820

Content Focus

  • Fashion Hauls and Styling Tips: Rocío Osorno shares detailed fashion hauls and styling tips, showcasing trendy outfits and providing her audience with inspiration for their own wardrobes.
  • Personal Style Showcases: She highlights her personal style through various lookbooks and outfit ideas, helping viewers understand how to mix and match different pieces.
  • Lifestyle Content: Rocío also creates lifestyle content that complements her fashion focus, offering a holistic view of her daily life and interests.

10. Isabel Vlogs

Who is Isabel Vlogs?

Bessy Dressy, whose real name is Bessy, is a Honduran social media starlet known for her YouTube channel where she shares fashion, beauty, and lifestyle vlogs. She began her YouTube journey on November 25, 2014, and has since garnered over 2.48 million subscribers. For more information, visit her YouTube Channel.

Isabel Vlogs is based in Texas, United States.

Audience

Isabel Vlogs' audience primarily consists of Spanish-speaking parents and family-oriented individuals who enjoy content about daily life and parenting. For example, many viewers are drawn to her videos like "Comprando iPhone 6 para mi hija" and "Emily en Su Primera Cita de Amor," which highlight relatable family experiences and milestones.

Key Metrics

Isabel Vlogs is a popular YouTube channel managed by Isabel, who shares content about daily life and parenting.

  • Subscribers: 1.09M
  • Average Video Length: 22.36 minutes
  • Video Views: 2.7M

Content Focus

  • Family and Daily Life Vlogs: Isabel Vlogs shares intimate and personal vlogs about her daily life, family activities, and special events, providing a glimpse into her experiences with her husband and children.
  • Vlogmas Series: The channel features a themed series called "VLOGMAS," where Isabel uploads daily vlogs during the Christmas season, capturing festive moments and holiday preparations.
  • Travel and Personal Stories: Isabel Vlogs includes content about traveling, visiting her hometown in Mexico, and sharing personal stories, offering viewers a deeper connection with her life and background.

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