Top 10 Productivity Youtubers to Watch in 2025

Jessica Li
Chief of Staff

In this article, we will explore the Top 10 Productivity YouTubers who are making waves in the digital space. We'll delve into the unique approaches of creators like Ali Abdaal, Matt D'Avella, Thomas Frank, Nathaniel Drew, and MuchelleB, examining how they inspire and motivate their audiences. Stay tuned as we break down their strategies and tips for maximizing productivity.

1. Ali Abdaal

Who is Ali Abdaal?

Ali Abdaal, a doctor turned entrepreneur and productivity expert, joined YouTube on November 20, 2007. Known for his evidence-based strategies and tools for productivity, Ali has amassed a following of over 5.99 million subscribers. You can explore more about his work on his YouTube channel.

Ali Abdaal is based in the United Kingdom, specifically in Cambridge.

Audience

Ali Abdaal's audience primarily consists of young professionals and students who are keen on enhancing their productivity and personal development. For instance, a college student might watch his videos to learn effective study techniques, while a young entrepreneur could be interested in his insights on time management and technology reviews.

Key Metrics

Ali Abdaal's YouTube channel offers a wealth of productivity insights and has garnered impressive statistics:

  • Engagement Rate: 3.88%
  • Subscribers: 5.99M
  • Average Video Length: 37.42 minutes
  • Video Views: 463.56M

Content Focus

  • Ali Abdaal creates educational and productivity-related content, focusing on topics such as productivity systems, time management, and personal development.
  • His videos often include career advice, book reviews, and tech recommendations, providing a comprehensive approach to self-improvement and professional growth.
  • Ali also shares study tips and academic success strategies, making his content valuable for students and lifelong learners alike.

2. Matt D'Avella

Who is Matt D'Avella?

Matt D'Avella, known for his insightful content on minimalism and productivity, joined YouTube on July 25, 2011. He gained significant recognition for his documentary "Minimalism," which trended on Netflix. You can explore more about his work on his YouTube channel.

Matt D'Avella is based in the United States.

Audience

Matt D'Avella's audience primarily consists of young adults and professionals who are keen on optimizing their lifestyles through minimalism and self-development. For example, a young professional might watch his videos to learn about productivity hacks, while a college student could be interested in his 30-day experiments to build better habits.

Key Metrics

Matt D'Avella's YouTube channel offers a wealth of insights into minimalism and productivity, attracting a substantial following.

  • Engagement Rate: 3.57%
  • Subscribers: 3.91M
  • Average Video Length: 14.61 minutes
  • Video Views: 307.28M

Content Focus

  • Matt D'Avella creates documentary-style videos that delve into themes like minimalism, productivity, and self-development.
  • He often conducts personal experiments, such as 30-day challenges, to explore and share insights on habit formation and lifestyle changes.
  • His content also includes educational videos and podcasts that offer practical advice on topics like personal finance, happiness, and health.

3. Thomas Frank

Who is Thomas Frank?

Thomas Frank, whose real name is Thomas Frank, joined YouTube on December 2, 2006. He is renowned for his educational content that focuses on productivity tips for students and professionals. You can explore more about his work on his YouTube channel.

Thomas Frank is based in the United States, specifically in Des Moines, Iowa.

Audience

Thomas Frank's audience primarily consists of students and young professionals who are keen on enhancing their productivity and self-improvement skills. For instance, a high school student might watch his videos to learn effective study techniques, while a young professional could be interested in his financial management tips and productivity app reviews.

Key Metrics

Thomas Frank's YouTube channel offers a wealth of educational content, focusing on productivity tips for students and professionals.

  • Engagement Rate: 4.26%
  • Subscribers: 3M
  • Average Video Length: 28.62 minutes
  • Video Views: 181.98M

Content Focus

  • Thomas Frank creates videos focused on productivity and habits, offering advice on building strong habits, eliminating procrastination, and effective work strategies.
  • He provides study tips and learning techniques, including note-taking strategies and methods to enhance memory retention.
  • Thomas also produces Notion tutorials, guiding users on how to utilize the productivity app effectively with various templates and tips.

4. Nathaniel Drew

Who is Nathaniel Drew?

Nathaniel Drew, whose real name is Nathaniel Drew, is a content creator known for his vlogs, travel, and language learning videos. He joined YouTube on July 21, 2015, and has since amassed a significant following. You can explore more about his work on his YouTube channel.

Nathaniel Drew is based in the United States.

Audience

Nathaniel Drew's audience primarily consists of young adults and adults who are passionate about self-improvement, mental clarity, and cultural experiences. For instance, a young professional might watch his videos to learn about digital minimalism and meditation, while a language enthusiast could be drawn to his content on learning new languages and exploring different cultures.

Key Metrics

Nathaniel Drew's YouTube channel offers a wealth of content focused on self-improvement, mental clarity, and cultural experiences.

  • Subscribers: 1.77M
  • Video Views: 11M

Content Focus

  • Nathaniel Drew creates personal vlogs and travel stories, sharing his experiences in various countries like France, Italy, and Mexico.
  • He produces self-improvement experiments and educational videos on topics such as digital minimalism and learning foreign languages.
  • His content often explores themes of mental clarity, meditation, and personal growth through reflective and narrative storytelling.

5. MuchelleB

Who is MuchelleB?

Michelle Barnes, known as MuchelleB, is a YouTube content creator who focuses on slow productivity, intentional living, and behavior change. She started her YouTube journey on November 2, 2010, and has since built a substantial following. You can explore more about her work on her YouTube channel.

MuchelleB is based in Australia.

Audience

MuchelleB's audience primarily consists of individuals who are keen on enhancing their lives through slow productivity and intentional living. For instance, a young professional might watch her videos to learn about effective time management and habit formation, while a stay-at-home parent could be interested in her tips for creating a balanced and fulfilling daily routine.

Key Metrics

MuchelleB's YouTube channel offers a wealth of content focused on slow productivity, intentional living, and behavior change.

  • Subscribers: 505K
  • Video Views: 193K

Content Focus

  • MuchelleB creates videos about slow productivity, emphasizing a balanced and mindful approach to achieving goals without burnout.
  • Her content focuses on intentional living, offering tips and strategies for creating a purposeful and fulfilling life.
  • She also delves into behavior change, providing insights on habit formation, time management, and personal development.

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6. Fayefilms

Who is Fayefilms?

Faye Ng, known online as Fayefilms, is a Malaysian content creator who joined YouTube on July 2, 2020. Her channel focuses on academics, effective study tips, productivity, and occasionally art. You can explore more about her work on her YouTube channel.

Faye Ng, known online as Fayefilms, is a Malaysian content creator based in Melbourne, Australia.

Audience

Fayefilms' audience primarily consists of students, particularly those in their teens to early twenties, who are keen on improving their academic performance and productivity. For instance, a high school student might watch her videos to learn effective study techniques, while a college student could be interested in her tips on managing time and staying organized.

Key Metrics

Faye Ng, known online as Fayefilms, is a Malaysian content creator who joined YouTube on July 2, 2020.

  • Subscribers: 1.3M
  • Average Video Length: 15 minutes and 18 seconds
  • Video Views: 1.1M

Content Focus

  • Fayefilms creates videos about academics, offering effective study tips and strategies to help students excel in their studies.
  • Her content focuses on productivity, providing insights and hacks to manage time efficiently and stay organized.
  • Occasionally, Fayefilms delves into art, sharing creative projects and artistic endeavors with her audience.

7. Struthless

Who is Struthless

Struthless, a YouTube content creator known for his art-themed and inspirational videos, joined the platform on September 7, 2017. With over 1.09 million subscribers and 47.92 million total video views, he has made a significant impact in the digital space. You can explore more about his work on his YouTube channel.

Struthless is based in Australia.

Audience

Struthless's audience primarily consists of young adults and creatives who are keen on personal development and unique storytelling. For instance, an aspiring artist might watch his drawing challenges to gain inspiration, while a young professional could be interested in his life advice and motivational content.

Key Metrics

Struthless, a YouTube content creator known for his art-themed and inspirational videos, has made a significant impact in the digital space.

  • Subscribers: 1.09M
  • Average Video Length: 11 minutes and 44 seconds
  • Video Views: 47.92M

Content Focus

  • Struthless creates videos that feature unique and interesting stories, often described as "big weird stories."
  • His content includes personal development and life advice, offering tips on productivity, mental health, and overcoming procrastination.
  • Struthless also produces art and drawing challenges, showcasing his creative process and providing drawing advice.

8. Lavendaire

Who is Lavendaire?

Aileen Xu, known online as Lavendaire, is a content creator who focuses on personal growth and lifestyle design. She joined YouTube on March 20, 2014, and has since built a substantial following by sharing knowledge and inspiration on creating one's dream life. You can explore more about her work on her YouTube channel.

Aileen Xu, known online as Lavendaire, is based in Los Angeles, California, United States.

Audience

Lavendaire's audience primarily consists of young adults and middle-aged individuals who are passionate about personal growth and lifestyle design. For instance, a young professional might watch her videos to learn about positive affirmations and guided meditations, while a middle-aged individual could be interested in her advice on creating a meaningful and fulfilling life.

Key Metrics

Lavendaire, a YouTube channel focused on personal growth and lifestyle design, offers a wealth of content to inspire and guide its audience.

  • Subscribers: 2.42M
  • Average Video Length: 15 minutes
  • Video Views: 8.7M

Content Focus

  • Lavendaire creates videos on personal growth and lifestyle design, offering practical advice and inspiration to help viewers create their dream lives.
  • Her content includes guided meditations and positive affirmations, focusing on self-love, emotional healing, and building positive habits.
  • Lavendaire also shares personal stories and experiences, providing insights into overcoming limiting beliefs and achieving success.

9. The Bliss Bean

Who is The Bliss Bean?

Beatrice, known online as The Bliss Bean, is a YouTube content creator who focuses on productivity, self-improvement, planning, habits, and routines. She joined YouTube on June 25, 2017, and has since amassed a following of 297K subscribers. You can explore more about her work on her YouTube channel.

The Bliss Bean, a YouTube content creator known for her focus on productivity and self-improvement, is based in Madison, Wisconsin, United States.

Audience

The Bliss Bean's audience primarily consists of students and young adults who are keen on enhancing their productivity and self-improvement skills. For instance, a high school student might watch her videos to learn effective study techniques, while a college student could be interested in her tips on managing time and staying organized.

Key Metrics

The Bliss Bean, a YouTube content creator known for her focus on productivity and self-improvement, has built a substantial following.

  • Subscribers: 297K
  • Average Video Length: 13 minutes and 8 seconds
  • Video Views: 2,212,250

Content Focus

  • The Bliss Bean creates videos on productivity and self-improvement, offering practical advice and tips to help viewers enhance their daily routines and achieve their goals.
  • Her content includes study techniques and memorization methods, providing scientifically-backed strategies for effective learning and academic success.
  • She also focuses on planning, habits, and routines, sharing insights on how to build and maintain productive habits for a balanced and fulfilling life.

10. Studytee

Who is Studytee?

Nathaniel Drew, whose real name is Nathaniel Drew, is a content creator known for his vlogs, travel, and language learning videos. He joined YouTube on July 21, 2015, and has since amassed a significant following. You can explore more about his work on his YouTube channel.

Studytee, a YouTube content creator known for her study tips and academic advice, is based in Norway.

Audience

Studytee's audience primarily consists of high school and university students who are keen on improving their academic performance and study habits. For instance, a high school student might watch her videos to learn effective note-taking techniques, while a university student could be interested in her tips for staying focused and managing study schedules efficiently.

Key Metrics

Studytee, a YouTube content creator known for her study tips and academic advice, has built a substantial following.

  • Subscribers: 1.19M
  • Average Video Length: 7 minutes and 59 seconds
  • Video Views: 17M

Content Focus

  • Studytee creates educational and motivational videos focused on study tips, note-taking techniques, and productivity habits.
  • Her content includes academic planning and preparation, offering insights on how to effectively manage study schedules and stay organized.
  • Studytee shares personal experiences and her journey through university, providing relatable and practical advice for students.

Grow your audience with Beacons

Some of the biggest creators, like PewDiePie and The Chainsmokers, are using Beacons to grow their online presence and streamline their business operations. With features like a fully customized link-in-bio, email marketing, and an online store, creators can engage their audience more effectively and monetize their content seamlessly. Additionally, tools such as the AI brand outreach and income dashboard help them manage brand deals and track their earnings efficiently.

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