In this article, we'll dive into the Top 10 Skincare YouTubers you need to follow for expert advice and product recommendations. We'll highlight creators like Hyram Yarbro, James Welsh, Skincare by Susan Yara, Dr. Dray, and Liah Yoo, among others. Get ready to discover the best in skincare content!
1. Hyram Yarbro
Who is Hyram Yarbro?
Hyram Yarbro, known simply as Hyram, is a renowned skincare influencer who joined YouTube on November 17, 2015. With a focus on skincare education and product reviews, Hyram has amassed a substantial following, boasting 4.52 million subscribers and over 546 million video views. His content aims to boost viewers' confidence by teaching them about effective skincare routines and scientifically-backed product recommendations. For more about Hyram, visit his YouTube channel.
Hyram is based in Honolulu, Hawaii, where he continues to create content for his YouTube channel and other social media platforms.
Audience
Hyram Yarbro's audience primarily consists of young adults and teenagers who are passionate about skincare and beauty. For instance, many viewers are drawn to his educational content on skincare routines and product reviews, such as his popular video "The Truth About The Ordinary," which has garnered 12 million views.
Key Metrics
Hyram's YouTube channel offers a wealth of skincare knowledge and has impressive statistics to back it up:
- Engagement Rate: 4.64%
- Subscribers: 4.52M
- Average Video Length: 19.43 minutes
- Video Views: 546.61M
Content Focus
- Skincare Education: Hyram provides in-depth educational content on skincare routines, helping viewers understand the science behind various skincare practices.
- Product Reviews: He offers honest and detailed reviews of skincare products, recommending those that are effective and scientifically backed.
- Social Impact: Through his brand "Selfless by Hyram," he focuses on social impact, promoting products that contribute to global causes.
2. James Welsh
Who is James Welsh?
James Welsh, a former stylist and skincare enthusiast, joined YouTube on February 11, 2015. Known for his expertise in skincare, hair products, and fashion, James Welsh has built a substantial following by debunking myths and exposing misleading advertising techniques. For more about his content, visit his YouTube channel.
James Welsh is based in the United Kingdom, specifically Surrey, England.
Audience
James Welsh's audience primarily consists of young adults, particularly females aged 18-34, who are passionate about skincare and beauty. For instance, his video "The Skincare Line That DESTROYED A Models Face & Career 💜 James Welsh" has garnered over 523,188 views, indicating a strong interest in skincare product reviews and cautionary tales.
Additionally, his content on debunking myths and providing factual information, such as "Influencer Face Peel Turns Deadly - The Dangers of Unregulated Treatments - When Beauty Turns Ugly," which has 143K views, attracts viewers who seek reliable and educational insights into beauty and skincare practices.
Key Metrics
James Welsh's YouTube channel offers a wealth of skincare knowledge and has impressive statistics to back it up:
- Engagement Rate: 5.7%
- Subscribers: 1.54M
- Average Video Length: 19.42 minutes
- Video Views: 193.92M
Content Focus
- Skincare Product Reviews and Trials: James Welsh provides detailed reviews and trials of various skincare products, offering his honest opinions and recommendations.
- Debunking Myths: He focuses on debunking common skincare myths and outlandish claims made by beauty brands, helping viewers make informed decisions.
- Reaction Videos: James creates reaction videos to skincare routines and advice from other influencers, providing his expert insights and critiques.
3. Skincare by Susan Yara
Who is Skincare by Susan Yara?
Susan Yara, the real name behind Skincare by Susan Yara, is a beauty entrepreneur and the founder of Mixed Makeup, a women's lifestyle YouTube channel. She joined YouTube on August 8, 2008, and has since built a substantial following by sharing her expertise in skincare and beauty. For more about her content, visit her YouTube channel.
Susan Yara, the founder of Mixed Makeup, is based in the United States but was born in Seoul, South Korea.
Audience
Susan Yara's audience primarily consists of women aged 18-45 who are passionate about beauty, skincare, and lifestyle content. For instance, her video "My Newborn Must-Haves!" has garnered 2.2 million views, indicating a strong interest from mothers and expectant mothers in her community.
Key Metrics
Susan Yara's YouTube channel offers a wealth of skincare and beauty knowledge, backed by impressive statistics:
- Engagement Rate: 2.91%
- Subscribers: 323K
- Average Video Length: 19.96 minutes
- Video Views: 29.44M
Content Focus
- Beauty and Skincare Reviews: Susan Yara provides in-depth reviews of beauty and skincare products, sharing her expert opinions and recommendations.
- Motherhood and Pregnancy Content: She creates videos on topics like newborn must-haves and elective C-section birth stories, catering to mothers and expectant mothers.
- Reaction Videos: Susan reacts to celebrity skincare routines, offering her professional insights and critiques.
4. Dr. Dray
Who is Dr. Dray?
Dr. Dray, a dermatologist and skincare enthusiast, joined YouTube on September 18, 2016, and has since amassed a following of 2.4 million subscribers. Known for her expertise in skincare and healthy lifestyle content, she provides valuable insights and product recommendations to her audience. For more about her content, visit her YouTube channel.
Dr. Dray is based in the United States, where she continues to create content focused on skincare and healthy lifestyle practices.
Audience
Dr. Dray's audience primarily consists of adults who are deeply interested in dermatology, skincare, and healthy living. For instance, her video "8 SIGNS OF HIGH CORTISOL *SKIN & HAIR* @DrDrayzday" has garnered 1.9 million views, indicating a strong interest in health-related content, while her "Amazon Black Friday Deals NOT TO MISS | Skincare 2024" video, with 70K views, shows that her viewers are also keen on product recommendations and shopping tips.
Key Metrics
Dr. Dray's YouTube channel offers a wealth of skincare and healthy lifestyle content:
- Subscribers: 2.4M
- Average Video Length: 13.5 minutes
- Video Views: 3.8M
Content Focus
- Skincare Product Reviews: Dr. Dray provides detailed reviews of various skincare products, offering her professional insights and recommendations.
- Health and Skincare Advice: She shares valuable tips on maintaining healthy skin and identifying health signs visible on the skin, such as high cortisol levels or iron deficiency.
- Shopping Guides: Dr. Dray creates videos that guide viewers on shopping for skincare products, including seasonal advice and holiday gift guides.
5. Liah Yoo
Who is Liah Yoo?
Liah Yoo, a prominent YouTube content creator, joined the platform on July 30, 2011. She focuses on skincare, self-care, and lifestyle tips, aiming to make self-care more approachable through her videos. Liah Yoo is also the founder of the skincare brand KraveBeauty, which emphasizes simple and effective products. For more about her content, visit her YouTube channel.
Liah Yoo is based in the United States, specifically New York City, but she was born in Seoul, South Korea.
Audience
Liah Yoo's audience primarily consists of young adults, particularly women aged 18-34, who are passionate about skincare and self-care. For instance, her video "How To Cure Acne?" has garnered 2.2 million views, indicating a strong interest in acne treatment, while her "Best Sunscreens of 2024 for Every Occasion ft. GlowbyRamon" video, with 21,287 views, shows that her viewers are also keen on sunscreen recommendations and product reviews.
Key Metrics
Liah Yoo's YouTube channel offers a wealth of skincare, self-care, and lifestyle content.
- Subscribers: 1.22M
- Average Video Length: 19.37 minutes
- Video Views: 2.2M
Content Focus
- Skincare Routines and Tips: Liah Yoo provides detailed skincare routines and tips, helping viewers understand how to care for their skin effectively.
- Acne Treatment and Prevention: She offers valuable advice on treating and preventing acne, sharing her personal experiences and professional insights.
- Sustainable Beauty Practices: Liah Yoo emphasizes the importance of sustainable beauty practices, promoting responsible consumerism and eco-friendly products.
6. Mixed Makeup
Who is Mixed Makeup?
Mixed Makeup, founded by Susan Yara, is a YouTube channel dedicated to skincare and beauty content. Susan Yara, who has a rich background in media and beauty reporting, launched the channel on August 28, 2013. For more about their content, visit the Mixed Makeup YouTube channel.
Mixed Makeup, founded by Susan Yara, is based in the United States, with Susan originally hailing from Seoul, South Korea, and raised near Santa Fe, New Mexico.
Audience
The audience that tends to watch Mixed Makeup primarily consists of women aged 18-45 who are passionate about beauty, skincare, and wellness. For instance, the video "Rating Sephora's Best Selling Foundations with a Professional Makeup Artist (Honest Makeup Reviews)" has garnered 277,929 views, indicating a strong interest in professional beauty advice and product reviews.
Additionally, the channel's shorts on topics like melasma treatment and lip injections, which have view counts ranging from 1.4K to 7.3K, show that viewers are keen on quick, informative beauty tips and tutorials.
Key Metrics
Mixed Makeup, founded by Susan Yara, is a YouTube channel dedicated to skincare and beauty content.
- Subscribers: 1.49M
- Average Video Length: 45.51 minutes
- Video Views: 277,929
Content Focus
- Skincare and Beauty Tutorials: Mixed Makeup offers detailed tutorials on skincare routines and beauty techniques, helping viewers achieve their desired looks.
- Product Reviews and Recommendations: The channel provides honest reviews and recommendations of various beauty and skincare products, often featuring professional insights from makeup artists and dermatologists.
- Reaction and Expert Interview Videos: Mixed Makeup includes reaction videos to celebrity skincare routines and interviews with industry experts, offering viewers professional critiques and advice.
7. Lab Muffin Beauty Science
Who is Lab Muffin Beauty Science
Lab Muffin Beauty Science, run by Michelle Wong, is a YouTube channel dedicated to explaining the science behind beauty products. Michelle, a cosmetic chemist with a PhD in chemistry, launched her channel on March 27, 2017. For more about her content, visit her YouTube channel.
Lab Muffin Beauty Science, run by Michelle Wong, is based in Sydney, Australia.
Audience
Lab Muffin Beauty Science's audience primarily consists of individuals who are passionate about understanding the science behind beauty products, with a significant portion likely being women interested in skincare, haircare, and makeup. For instance, the video "Easy (5 Minute) DIY Vitamin C Serum | Lab Muffin Beauty Science" has garnered 798K views, indicating a strong interest in DIY beauty solutions, while "Debunking the worst haircare misinformation on TikTok" with 642K views shows that viewers are keen on myth-busting and scientific explanations.
Key Metrics
Lab Muffin Beauty Science, hosted by Michelle Wong, is a YouTube channel dedicated to explaining the science behind beauty products.
- Subscribers: 639K
- Average Video Length: 18 seconds
- Video Views: 798K
Content Focus
Lab Muffin Beauty Science, hosted by Michelle Wong, is a YouTube channel dedicated to explaining the science behind beauty products.
- Skincare Science: Videos explaining the science behind skincare products and routines.
- Mythbusting: Debunking common myths related to beauty and skincare.
- Cosmetic Chemistry: Detailed explanations of the chemistry behind beauty products.
8. Caroline Hirons
Who is Caroline Hirons?
Caroline Hirons, a veteran in the beauty industry and founder of Skin Rocks, joined YouTube on July 8, 2007. Known for her expertise in skincare, she has amassed over 254K subscribers and more than 22.28 million video views. For more about her content, visit her YouTube channel.
Caroline Hirons is based in the United Kingdom, specifically England.
Audience
Caroline Hirons' audience primarily consists of women aged 25-45 who are deeply invested in skincare and beauty. For instance, her video "KYLIE SKIN FIRST IMPRESSIONS (AND A RANT)" has garnered 448K views, indicating a strong interest in product reviews and candid opinions, while her "FAVE FIVES: RETINOLS (VITAMIN A)" video, with high engagement, shows that her viewers are keen on expert advice on skincare ingredients.
Key Metrics
Caroline Hirons' YouTube channel offers a wealth of skincare knowledge and has impressive statistics to back it up:
- Subscribers: 254K
- Average Video Length: 35 minutes and 28 seconds
- Video Views: 22.28M
Content Focus
- Product Reviews: Caroline Hirons provides honest and detailed reviews of various skincare products, sharing her expert opinions and recommendations.
- Skincare Routines and Tips: She offers practical advice on skincare routines and tips, helping viewers understand how to care for their skin effectively.
- Educational Content: Caroline creates educational videos on skincare ingredients and debunks common skincare myths, making complex topics accessible to her audience.
9. Gothamista
Who is Gothamista?
Gothamista, whose real name is Renee, is a beauty and skincare enthusiast who joined YouTube on October 7, 2014. With over a decade of experience in the beauty industry, Renee curates a variety of beauty and lifestyle products, ranging from essential items to luxurious indulgences. For more about her content, visit her YouTube channel.
Gothamista, a beauty and skincare enthusiast, is based in New York City, having been born in Hong Kong and later moving to the United States.
Audience
Gothamista's audience primarily consists of skincare and beauty enthusiasts, predominantly female, who are keen on detailed skincare routines and product reviews. For instance, her video "Facial Gua Sha and Acupressure Massage | Gothamista" has garnered 4.2 million views, indicating a strong interest in skincare techniques, while "Best Budget Friendly Skincare under $20!" with 1.6 million views shows that her viewers are also interested in affordable beauty solutions.
Key Metrics
Gothamista, run by Renee, is a YouTube channel dedicated to beauty and skincare content.
- Subscribers: 689K
- Average Video Length: 13 minutes
- Video Views: 4.2M
Content Focus
- Skincare Routines and Techniques: Gothamista provides detailed skincare routines and techniques, including Gua Sha and lymphatic drainage massages.
- Product Reviews and Recommendations: Renee offers in-depth reviews and recommendations of various skincare products, from budget-friendly options to luxury items.
- Seasonal and Specialized Skincare Advice: The channel features advice on seasonal skincare needs, such as winter must-haves, and specialized topics like acne treatment and sun care.
10. Doctorly
Who is Doctorly?
Dr. Dray, whose real name is Muneeb Shah, is a practicing dermatologist and social media personality known for his evidence-based skincare content. He joined YouTube on May 28, 2020, and has since amassed a significant following by providing accurate and up-to-date dermatological advice. For more about his content, visit the Doctorly YouTube Channel.
Doctorly, run by double Board-Certified Dermatologists Dr. Shah and Dr. Maxfield, is based in the United States, with Dr. Shah originally hailing from Rochester, NY.
Audience
Doctorly's audience primarily consists of individuals interested in skincare, dermatology, and general health, with a significant portion likely being healthcare professionals and medical students. For instance, their video "Cleanse, Treat, Protect - Foundations of Skincare" has garnered millions of views, indicating a strong interest in evidence-based skincare routines, while their "Doctorly Unhinged" series, with 68.6K subscribers, shows that viewers are also keen on more casual, yet informative content.
Key Metrics
Doctorly, run by double Board-Certified Dermatologists Dr. Shah and Dr. Maxfield, provides evidence-based skincare and dermatology content on YouTube.
- Subscribers: 3.16M
- Average Video Length: 17.05 minutes
- Video Views: 9.2M
Content Focus
- Evidence-Based Skincare and Dermatology Advice: Doctorly provides accurate and up-to-date dermatological advice, focusing on evidence-based skincare routines and treatments.
- Product Reviews and Recommendations: The channel offers detailed reviews and recommendations of various skincare products, helping viewers make informed decisions.
- Reaction and Myth-Busting Videos: Doctorly creates reaction videos to viral skincare content and debunks common skincare myths, providing professional insights and critiques.
Grow your audience with Beacons
Some of the biggest creators, like PewDiePie and The Chainsmokers, are using Beacons to grow their online presence and streamline their business operations. With features like a fully customized link-in-bio, email marketing tools, and an online store for selling digital products, Beacons offers everything a creator needs to succeed. Additionally, tools like the auto-updating media kit and AI brand outreach make it easier than ever to secure brand deals and manage income.
