Top 10 Spanish Beauty Youtubers to Watch in 2025

Jessica Li
Chief of Staff

In this article, we will explore the Top 10 Spanish Beauty YouTubers, diving into the unique styles and tips of creators like Yuya, Patry Jordan, Ratolina, Rosy McMichael, and Clau Murra. Each of these influencers brings something special to the table, and we'll break down what makes them stand out in the beauty community.

1. Yuya

Who is Yuya?

Yuya, whose real name is Mariand Castrejón Castañeda, is a renowned YouTube star known for her beauty and lifestyle content. She joined YouTube on September 20, 2009, and has since amassed over 24 million subscribers. Her channel features a variety of videos, including makeup tutorials, personal vlogs, and life updates.

For more about Yuya, visit her YouTube channel.

Yuya is based in Cuernavaca, Mexico.

Audience

Yuya's audience primarily consists of young adults and teenagers, predominantly female, who are passionate about beauty, fashion, and lifestyle tips. For instance, her video "5 PEINADOS PARA ESCUELA/TRABAJO♥ (Fácil)" has garnered over 50 million views, indicating a strong interest in practical and easy-to-follow beauty tutorials among her viewers.

Key Metrics

Yuya's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:

  • Engagement Rate: 7%
  • Subscribers: 24.6M
  • Average Video Length: 19.26 minutes
  • Video Views: 2.59B

Content Focus

  • Yuya creates makeup tutorials that are easy to follow and practical for everyday use.
  • Her personal vlogs offer a glimpse into her life, including significant events and updates.
  • She also shares DIY projects and hairstyle guides, making her channel a go-to for beauty and lifestyle inspiration.

2. Patry Jordan

Who is Patry Jordan?

Patry Jordan, also known by her handle @Secretosdechicas, is a prominent YouTube star who joined the platform on August 25, 2010. She has gained a substantial following with her beauty and lifestyle content, particularly focusing on hair styling tutorials. With over 4.54 million subscribers, Patry Jordan continues to be a significant influence in the beauty community.

For more about Patry Jordan, visit her YouTube channel.

Patry Jordan is based in Girona, Spain.

Audience

Patry Jordan's audience primarily consists of individuals passionate about beauty and hair care, with a significant portion being females who enjoy DIY tutorials. For example, her video "10 TRUCOS PARA EL CABELLO RIZADO | RIZOS PERFECTOS" has garnered over 2.2 million views, showcasing the strong interest in practical and easy-to-follow hair care tips among her viewers.

Key Metrics

Patry Jordan's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:

  • Engagement Rate: 2.57%
  • Subscribers: 4.54M
  • Average Video Length: 4.92 minutes
  • Video Views: 658.65M

Content Focus

  • Patry Jordan creates step-by-step hair tutorials that cover a wide range of styles, including updos, braids, buns, and ponytails.
  • Her content often includes DIY hair accessories and tips, making it easy for viewers to replicate the looks at home.
  • She also shares beauty and lifestyle tips, focusing on practical and quick solutions for everyday beauty needs.

3. Ratolina

Who is Ratolina?

Ratolina, whose real name is Marta, is a Spanish beauty guru known for her YouTube channel where she shares makeup tutorials, unboxings, and routines. She joined YouTube on January 5, 2009, and has since garnered over 1.4 million subscribers. For more about Ratolina, visit her YouTube channel.

Ratolina is based in Spain, where she creates content focused on makeup, beauty products, and lifestyle.

Audience

Ratolina's audience primarily consists of young adults to middle-aged women who are passionate about beauty, makeup, and lifestyle content. For instance, her "Amorsitos" and "Dolorsitos" series, which highlight favorite and disappointing products, respectively, resonate well with viewers seeking honest beauty product reviews and recommendations.

Key Metrics

Ratolina's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:

  • Engagement Rate: 8.35%
  • Subscribers: 1.41M
  • Average Video Length: 30.16 minutes
  • Video Views: 298.51M

Content Focus

  • Ratolina creates makeup tutorials that are detailed and easy to follow, helping viewers achieve various looks.
  • She offers beauty product reviews, providing honest opinions on what products are worth buying and which ones to avoid.
  • Her content includes beauty tips and tricks, aimed at enhancing everyday beauty routines and solving common beauty problems.

4. Rosy McMichael

Who is Rosy McMichael?

Rosy McMichael, whose real name is Rosy McMichael, is an award-winning makeup artist and beauty vlogger with over 13 years of experience on YouTube. She joined the platform on June 11, 2010, and has since amassed a substantial following with her makeup reviews, beauty news, and hauls. For more about Rosy McMichael, visit her YouTube channel.

Rosy McMichael is based in the United States, specifically in Brownsville, TX.

Audience

Rosy McMichael's audience primarily consists of young to middle-aged women who are passionate about beauty, makeup, and fashion. For example, her video "BISSU VS BEAUTY CREATIONS" has garnered significant views, indicating a strong interest in makeup reviews, while her themed collection reviews like "ALICIA EN EL PAÍS DE LAS MARAVILLAS X COLOURPOP" attract viewers who enjoy unique and creative beauty products.

Key Metrics

Rosy McMichael's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:

  • Subscribers: 5.57M
  • Video Views: 1,472,859

Content Focus

  • Rosy McMichael creates makeup reviews, offering detailed insights into both high-end and drugstore products.
  • She shares beauty industry news, keeping her audience updated on the latest trends and developments.
  • Her content includes extensive hauls, showcasing new beauty products, clothing, and other items she receives or purchases.

5. Clau Murra

Who is Clau Murra?

Clau Murra, an animator renowned for her stop motion techniques, joined YouTube on an unspecified date. Known for her work in commercials for brands like Apple and Lancome, she has also gained recognition as a designer and cartoonist. For more about Clau Murra, visit her YouTube channel.

Clau Murra is based in Mexico, where she continues to create her renowned stop motion animations.

Audience

Clau Murra's audience primarily consists of individuals interested in personal vlogs and family-oriented content. For example, her videos like "Summer 12 with my hostkids" and "Happy Bday Sarai" attract viewers who enjoy watching family events and celebrations.

Key Metrics

Clau Murra's YouTube channel showcases her unique stop motion animations and personal vlogs.

  • Average Video Length: 4 minutes and 41 seconds
  • Video Views: 411

Content Focus

  • Clau Murra creates stop motion animations, showcasing her skills as an animator and designer.
  • Her content includes personal vlogs that capture family events and celebrations, offering a glimpse into her personal life.
  • She also shares commercial work for brands like Apple and Lancome, highlighting her professional projects and collaborations.

6. Dulceida

Who is Dulceida?

Dulceida, whose real name is Aida Domenech, is a prominent Spanish fashion vlogger known for her YouTube channel and blog titled Dulceida. She joined YouTube on June 27, 2010, and has since gained a substantial following with her lifestyle, fashion, travel, and personal vlog content. For more about Dulceida, visit her YouTube channel.

Dulceida is based in Barcelona, Spain.

Audience

Dulceida's audience primarily consists of young adults and teenagers who are passionate about fashion, lifestyle, and travel. For instance, her video "RESPECT - DULCEIDA" has garnered nearly 4 million views, indicating a strong interest in her fashion and personal life content among her viewers.

Key Metrics

Dulceida's YouTube channel showcases her influence in the fashion and lifestyle community.

  • Subscribers: 2.12M
  • Average Video Length: 5 minutes, 50 seconds
  • Video Views: 3,963,499

Content Focus

  • Dulceida creates fashion hauls and lookbooks, showcasing her style and providing outfit inspiration to her audience.
  • She shares travel vlogs, documenting her adventures and experiences in various destinations around the world.
  • Her content includes personal vlogs and Q&A sessions, offering a glimpse into her daily life and engaging with her viewers on a more personal level.

7. Beauty Tips By Karla

Who is Beauty Tips By Karla?

Beauty Tips By Karla, whose real name is Karla Carval, is a popular YouTube content creator known for her beauty video tutorials, primarily focusing on hair care and beauty tips. She joined the platform on February 6, 2013, and has since amassed a substantial following. For more about Beauty Tips By Karla, visit her YouTube channel.

Beauty Tips By Karla is based in the United States, with her origin being Nueva Italia, Michoacan, Mexico.

Audience

Beauty Tips By Karla's audience primarily consists of Spanish-speaking women, particularly from Mexico, Spain, and other Latin American countries, who are passionate about beauty and personal care. For example, her video on aloe vera hair wash has garnered millions of views, indicating a strong interest in natural hair care remedies among her viewers.

Key Metrics

Beauty Tips By Karla's YouTube channel showcases her expertise in beauty and hair care through engaging video tutorials.

  • Subscribers: 1.27M
  • Average Video Length: 3 minutes, 44 seconds
  • Video Views: 23M

Content Focus

  • Beauty Tips By Karla creates hair care tutorials, focusing on natural remedies and DIY treatments like aloe vera hair wash and rosemary shampoo for hair growth.
  • Her content includes beauty tips and skincare routines, offering practical advice and step-by-step guides for maintaining healthy skin and hair.
  • She also shares lifestyle content, such as travel vlogs and healthy recipes, providing a well-rounded approach to beauty and wellness.

8. Sarai Meza

Who is Sarai Meza?

Saraí Meza, known for her roles in various television series, is a prominent TV actress who joined YouTube on an unspecified date. She gained fame as Mayita in the 2008 series "Cuidado con el ángel" and has since appeared in shows like "Sesame Street" Mexico and "Como Dice el Dicho." For more about Saraí Meza, visit her YouTube channel.

Saraí Meza is based in Mexico, where she continues to create content for her YouTube channel.

Audience

Sarai Meza's audience primarily consists of fans of her television work, particularly those who enjoyed her role as Mayita in "Cuidado con el ángel." For example, her playlist titled "Favorites" suggests that viewers appreciate curated content, likely reflecting their interest in her acting career and personal recommendations.

Key Metrics

Sarai Meza's YouTube channel showcases her influence in the entertainment community:

  • Subscribers: 1.27M
  • Average Video Length: 3 minutes, 44 seconds
  • Video Views: 23M

Content Focus

  • Sarai Meza creates personal vlogs that offer a glimpse into her daily life and experiences.
  • Her content includes behind-the-scenes footage from her acting projects, providing fans with exclusive insights.
  • She shares curated playlists of her favorite videos, reflecting her personal tastes and interests.

9. Kika Nieto

Who is Kika Nieto?

Kika Nieto, whose real name is not explicitly mentioned, is a well-known YouTube content creator who joined the platform on October 4, 2011. She has gained significant popularity for her personal vlogs, storytime videos, and lifestyle content, amassing over 7 million subscribers. For more about Kika Nieto, visit her YouTube channel.

Kika Nieto is based in Colombia.

Audience

Kika Nieto's audience primarily consists of young adults and teenagers who are drawn to her personal stories and lifestyle content. For instance, her "StoryTime" playlist and "Roast Yourself Challenge" videos have garnered significant views, indicating a strong interest in relatable and engaging narratives among her viewers.

Key Metrics

Kika Nieto's YouTube channel showcases her influence in the content creation community:

  • Subscribers: 7.79M
  • Average Video Length: 25-30 minutes
  • Video Views: 61M

Content Focus

  • Kika Nieto creates personal vlogs and storytime videos, sharing her life experiences and personal growth journeys.
  • Her content includes faith and spirituality discussions, reflecting on her beliefs and how they influence her life.
  • She also produces Team Queen series, which features collaborative and engaging challenges with friends.

10. Ratolina

Who is Ratolina?

Rosy McMichael, whose real name is Rosy McMichael, is an award-winning makeup artist and beauty vlogger with over 13 years of experience on YouTube. She joined the platform on June 11, 2010, and has since amassed a substantial following with her makeup reviews, beauty news, and hauls. For more about Rosy McMichael, visit her YouTube channel.

Ratolina is based in Spain, where she continues to create content for her YouTube channel.

Audience

Ratolina's audience primarily consists of beauty enthusiasts, particularly young adults and middle-aged women who are passionate about makeup and skincare. For instance, her video "Si empezara de nuevo ¿qué compraría? | Construyendo mi colección desde cero con ALTA GAMA" has garnered 159K views, indicating a strong interest in high-end beauty product recommendations among her viewers.

Additionally, her short video "Desmaquíllate conmigo, edición HEAVY (purpurina)" with 283K views showcases the audience's engagement with detailed makeup removal routines, reflecting their interest in practical beauty tips and tutorials.

Key Metrics

Ratolina's YouTube channel showcases her influence in the beauty community:

  • Subscribers: 1.41M
  • Average Video Length: 31.44 minutes
  • Video Views: 298.51M

Content Focus

  • Ratolina creates makeup tutorials and beauty product reviews, offering detailed insights and recommendations on various beauty products.
  • Her content includes lifestyle videos that cover topics beyond beauty, such as DIY projects and low-cost decoration tips.
  • She shares skincare routines and tips, focusing on both high-end and affordable products to cater to a wide audience.

Grow your audience with Beacon

Some of the biggest creators are using Beacons to grow their online presence and engage with their audience. With features like a fully customized link-in-bio, email marketing, and an online store, creators can easily manage and monetize their content. For instance, influencers like Lauren Riihimaki and Too Turnt Tony leverage Beacons' tools to streamline their brand outreach and track their income efficiently.

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