In this article, we'll dive into the Top 10 Asian Food YouTubers, showcasing culinary talents from across the continent. We'll highlight creators like Maangchi, Cooking with Dog, Just One Cookbook, Seonkyoung Longest, and Nino's Home, exploring their unique styles and must-watch recipes.
1. Maangchi
Who is Maangchi?
Maangchi, whose real name is Kim Kwang Sook, is a renowned YouTube content creator specializing in Korean cuisine. She launched her channel on April 3, 2007, and has since amassed over 6 million subscribers. Known for her engaging cooking tutorials and recipes, Maangchi has become a beloved figure in the culinary world.
For more about her, visit Maangchi's YouTube Channel.
Maangchi is based in the United States, although she was born in Yeosu, South Korea.
Audience
Maangchi's audience is a diverse group of cooking enthusiasts and Korean culture aficionados. For instance, her "Traditional kimchi recipe" video has garnered 29 million views, indicating a strong interest in traditional Korean dishes among her viewers.
Key Metrics
Maangchi's YouTube channel showcases impressive statistics that highlight her influence in the culinary world:
- Engagement Rate: 4.51%
- Subscribers: 6.44M
- Average Video Length: 9.95 Minutes
- Video Views: 754.99M
Content Focus
- Maangchi creates detailed cooking tutorials that focus on traditional and modern Korean recipes, making it easy for viewers to follow along and recreate dishes at home.
- Her content often includes tips and tricks for perfecting Korean cuisine, from making kimchi to preparing popular dishes like Korean Fried Chicken and Japchae.
- Maangchi also shares personal stories and cultural insights, enriching the cooking experience with a deeper understanding of Korean food traditions.
2. Cooking with Dog
Who is Cooking with Dog?
Cooking with Dog is a unique YouTube cooking show that features a canine host named Francis and a Japanese chef whose real name remains undisclosed. The channel, which began on September 5, 2007, showcases a variety of Japanese dishes with Francis narrating the recipes in English. For more about their delightful culinary adventures, visit Cooking with Dog.
Cooking with Dog is based in Japan, specifically in Tokyo, where the show is filmed at the Chef's home kitchen.
Audience
Cooking with Dog's audience includes a diverse group of cooking enthusiasts and fans of Japanese cuisine. For example, their "How to Make Bento" video has garnered 6.9 million views, indicating a strong interest in traditional Japanese lunchbox recipes among viewers.
Key Metrics
Cooking with Dog's YouTube channel showcases impressive statistics that highlight its influence in the culinary world:
- Engagement Rate: 5.37%
- Subscribers: 1.62M
- Average Video Length: 17.99 Minutes
- Video Views: 224.91M
Content Focus
- Cooking with Dog creates detailed cooking tutorials featuring authentic Japanese recipes, narrated in English by a canine host named Francis and a Japanese chef.
- The channel offers a variety of content, including regular videos, shorts, and playlists such as "Most Popular Recipes," "Seafood Recipes," and "Summer Noodle Recipes."
- New videos are published every weekend, maintaining a consistent upload schedule that keeps the audience engaged and coming back for more.
3. Just One Cookbook
Who is Just One Cookbook?
Just One Cookbook, managed by Namiko Chen, is a YouTube channel dedicated to authentic and easy-to-make Japanese recipes. Nami, as she is commonly known, launched her channel on April 14, 2011, and has since shared over 1,200 recipes, cooking tips, and step-by-step guides. For more about her culinary journey, visit Just One Cookbook.
Just One Cookbook, managed by Nami, is based in San Francisco, California, where she creates content focused on authentic and easy-to-make Japanese recipes.
Audience
Just One Cookbook's audience includes home cooking enthusiasts and fans of Japanese cuisine, with a significant portion from English-speaking countries. For example, the "How To Make Gyoza" video has garnered 3.1 million views, and the "How to Make Mochi Ice Cream" video has 2.3 million views, indicating a strong interest in easy-to-make Japanese recipes among viewers.
Key Metrics
Just One Cookbook's YouTube channel showcases impressive statistics that highlight its influence in the culinary world:
- Engagement Rate: 3.92%
- Subscribers: 978K
- Average Video Length: 5.02 Minutes
- Video Views: 86.14M
Content Focus
- Just One Cookbook offers a wide range of authentic, easy-to-make Japanese recipes, including main courses, desserts, snacks, and specialty drinks.
- The channel features step-by-step guides and cooking tips, making it accessible for home cooks of all skill levels.
- Content also includes travel guides, lifestyle tips, and cultural insights, providing a comprehensive experience beyond just cooking.
4. Seonkyoung Longest
Who is Seonkyoung Longest?
Seonkyoung Longest, born on November 13, 1983, is a celebrated chef and YouTube content creator known for her channel "Asian at Home." She joined YouTube on November 2, 2011, and has since gained a substantial following by sharing her passion for Asian cuisine. For more about her culinary journey, visit Seonkyoung Longest.
Seonkyoung Longest is based in the United States, having lived there since March 2009, and operates primarily out of Las Vegas, where she served as the executive chef of Jayde Fuzion.
Audience
Seonkyoung Longest's audience includes a diverse group of food enthusiasts and home cooks who are passionate about Asian cuisine. For instance, her video "5 Minutes EASY Egg Fried Rice" has garnered 12 million views, indicating a strong interest in quick and easy recipes among her viewers.
Additionally, her Short "My new fav way to eat onion! 🧅" has 20K views, showcasing that her audience also enjoys engaging with short-form content that provides quick cooking tips and innovative food ideas.
Key Metrics
Seonkyoung Longest's YouTube channel showcases her expertise in Asian cuisine through engaging and informative videos.
- Subscribers: 2.22M
- Average Video Length: 10 Minutes
- Video Views: 12M
Content Focus
- Seonkyoung Longest creates detailed cooking tutorials focused on a variety of Asian cuisines, sharing recipes and nutritional facts to help viewers recreate dishes at home.
- Her content includes a mix of long-form videos, such as "Real Korean Mom's Cooking" and "Delicious Korean Breakfast," as well as short-form content like YouTube Shorts, to cater to different viewer preferences.
- Seonkyoung also engages her audience through live sessions and interactive content, encouraging viewers to subscribe and stay updated with her latest uploads.
5. Nino's Home
Who is Nino's Home?
Nino's Home, whose real name is Nino, is a popular YouTube content creator known for his cooking and recipe videos, often featuring ASMR elements. He launched his channel on September 9, 2017, and has since gained a substantial following for his simple yet engaging culinary content. For more about his delightful recipes, visit Nino's Home.
Nino's Home is based in Japan, although he was born in Vietnam.
Audience
Nino's Home attracts a diverse audience, including younger adults and middle-aged individuals who enjoy cooking and ASMR content. For example, his "No Oven Chocolate Cake" video has garnered 44 million views, indicating a strong interest in easy-to-follow, no-bake recipes among his viewers.
Key Metrics
Nino's Home is a popular YouTube channel known for its easy-to-make recipes and engaging cooking videos.
- Subscribers: 7.73M
- Average Video Length: 5-8 Minutes
- Video Views: 44M
Content Focus
- Nino's Home creates easy-to-follow cooking videos, often featuring recipes that require minimal ingredients and simple preparation steps.
- The channel incorporates ASMR elements into its content, providing a relaxing and satisfying auditory experience for viewers.
- Popular videos include no-bake and quick dessert recipes, such as "Oreo Ice Cream Stick [Only 3 Ingredients]" and "Chocolate Milo Pudding in 15 minutes (2 ingredients)."
Beacons for Brands: Where Brands & Creators Connec
For brands looking to collaborate with top Asian food YouTubers, Beacons for Brands offers a seamless way to connect and manage campaigns efficiently.
With Beacons for Brands, you can leverage detailed analytics and niche targeting to find the perfect creators who resonate with your audience.
Utilize this platform to build direct relationships with YouTubers, ensuring your campaigns are both impactful and measurable.
6. Marion's Kitchen
Who is Marion's Kitchen?
Marion's Kitchen, run by Marion Grasby, is a popular YouTube channel that focuses on Asian cuisines and Italian-Asian fusion recipes. Marion Grasby, who joined YouTube on March 29, 2011, shares a variety of cooking tutorials and food-related content. For more about her culinary journey, visit Marion's Kitchen YouTube Channel.
Marion's Kitchen, run by Marion Grasby, is based in Noosa, Queensland, with studios in both Bangkok, Thailand, and Noosa, Australia.
Audience
Marion's Kitchen attracts a diverse audience of global viewers who are passionate about cooking, particularly Asian cuisine. For instance, her video "The garlic butter pasta sauce that breaks ALL the rules" has garnered 6.3 million views, indicating a strong interest in fusion dishes among her viewers.
Additionally, her "6 Thai Dinners You Can Make At Home" video, with 4.1 million views, showcases the audience's enthusiasm for easy-to-follow, authentic Thai recipes that can be recreated at home.
Key Metrics
Marion's Kitchen is a popular YouTube channel run by Marion Grasby, focusing on Asian cuisines and Italian-Asian fusion recipes.
- Subscribers: 1.94M
- Average Video Length: 36 seconds
- Video Views: 6.3M
Content Focus
- Marion's Kitchen creates food-related content focusing on Asian cuisines, simple recipes, and Italian-Asian fusion dishes.
- The channel features a variety of content formats, including full episodes, recipe tutorials, travel vlogs, and test kitchen experiments.
- Marion's Kitchen also offers short-form videos for quick recipes and cooking tips, catering to viewers looking for fast and easy culinary ideas.
7. Japanesecooking101
Who is Japanesecooking101?
JapaneseCooking101, managed by Noriko and Yuko, is a YouTube channel dedicated to teaching viewers how to make Japanese food at home through easy-to-follow video recipes. They launched their channel on January 6, 2012, and have since provided a wealth of culinary content. For more about their delightful recipes, visit JapaneseCooking101 YouTube Channel.
JapaneseCooking101, managed by Noriko and Yuko, is based in the United States, with content often featuring locations in Japan, such as Kyoto.
Audience
JapaneseCooking101's audience includes a global mix of cooking enthusiasts, from beginners to experienced chefs, who are passionate about Japanese cuisine. For instance, their "Sweet Mochi Recipe" video has garnered 5.1 million views, indicating a strong interest in traditional Japanese sweets among viewers.
Additionally, the channel's "Ramen Recipes" playlist is highly popular, showcasing the audience's enthusiasm for mastering both classic and modern Japanese dishes at home.
Key Metrics
JapaneseCooking101 is a YouTube channel dedicated to teaching viewers how to make Japanese food at home through easy-to-follow video recipes.
- Subscribers: 497K
- Average Video Length: 1 minute 40 seconds
- Video Views: 3.2K
Content Focus
- JapaneseCooking101 creates easy-to-follow video recipes focused on a variety of Japanese dishes, including ramen, miso soup, sushi, and traditional New Year foods.
- The channel features thematic playlists such as "Best of Japanese Cooking 101," "Ramen Recipes," and "Japanese Sweets Basics," making it easy for viewers to find specific types of recipes.
- Content also includes short-form videos and community posts, engaging viewers with quick recipes, tips, and updates.
8. Chinese Cooking Demystified
Who is Chinese Cooking Demystified?
Chinese Cooking Demystified, run by Steph and Chris, is a YouTube channel dedicated to teaching viewers how to cook authentic Chinese food. The couple launched their channel on April 24, 2017, and have since gained a substantial following for their detailed and engaging culinary tutorials. For more about their delightful recipes, visit Chinese Cooking Demystified.
Chinese Cooking Demystified, run by Steph and Chris, is based in Shenzhen, China, where they create content focused on authentic Chinese cuisine.
Audience
Chinese Cooking Demystified's audience includes a global mix of cooking enthusiasts, from beginners to experienced chefs, who are passionate about Chinese cuisine. For instance, their "Cantonese style Scrambled Eggs" video has garnered 8.9 million views, indicating a strong interest in traditional Chinese dishes among viewers.
Additionally, the channel's "How to Cook Authentic Sichuan Food" playlist is highly popular, showcasing the audience's enthusiasm for mastering both classic and regional Chinese dishes at home.
Key Metrics
Chinese Cooking Demystified is a YouTube channel dedicated to teaching viewers how to cook authentic Chinese food.
- Subscribers: 947K
- Average Video Length: 14.6 Minutes
- Video Views: 609K
Content Focus
- Chinese Cooking Demystified creates detailed video tutorials on authentic Chinese recipes, covering a wide range of regional cuisines such as Sichuan, Cantonese, and Northeastern dishes.
- The channel offers thematic playlists like "How to Cook Authentic Sichuan Food" and "Vegetarian Chinese Food," making it easy for viewers to find specific types of recipes.
- Content also includes culinary techniques and tips, such as "Tenderize by 'Velveting': a Skeptic's Guide," providing viewers with deeper insights into Chinese cooking methods.
9. Eugenie Kitchen
Who is Eugenie Kitchen?
Eugenie Kitchen, whose real name is not explicitly mentioned, is a popular YouTube content creator known for her colorful and visually appealing baking videos. She joined YouTube on January 15, 2012, and has since amassed a substantial following with her engaging and easy-to-follow recipes. For more about her delightful culinary creations, visit Eugenie Kitchen YouTube Channel.
Eugenie Kitchen is based in Malaysia, where she creates her colorful and visually appealing baking videos.
Audience
Eugenie Kitchen's audience includes a diverse group of home bakers and cooking enthusiasts who enjoy visually appealing and creative baking tutorials. For instance, her "Perfect Egg Rolls Recipe Tamagoyaki" video has garnered 21 million views, and the "Rainbow Heart Cookies Slice & Bake Surprise" video has 18 million views, indicating a strong interest in unique and fun recipes among her viewers.
Key Metrics
Using Eugenie Kitchen's YouTube channel, here are some key metrics:
- Subscribers: 1.1M
- Average Video Length: 6:46
- Video Views: 21M
Content Focus
- Eugenie Kitchen creates visually appealing and creative baking tutorials, often featuring colorful and themed recipes such as slice and bake cookies and rainbow treats.
- The channel focuses on DIY food projects, providing step-by-step guides for making unique and fun desserts, perfect for holidays and special occasions.
- Content also includes engaging and easy-to-follow recipes that encourage community participation, with viewers sharing their creations on social media using the hashtag #eugeniekitchen.
10. Flying Chopsticks
Who is Flying Chopsticks?
Seonkyoung Longest, born on November 13, 1983, is a celebrated chef and YouTube content creator known for her channel "Asian at Home." She joined YouTube on November 2, 2011, and has since gained a substantial following by sharing her passion for Asian cuisine. For more about her culinary journey, visit Flying Chopsticks YouTube Channel.
Flying Chopsticks is based in Australia, where the channel creates content focused on Chinese cooking.
Audience
Flying Chopsticks' audience includes a diverse group of cooking enthusiasts who are passionate about Chinese cuisine. For instance, their "Crispy Pork Belly" video has garnered significant views, indicating a strong interest in traditional Chinese dishes among viewers.
Additionally, the "How to Cook Rice" tutorial is highly popular, showcasing the audience's enthusiasm for mastering essential cooking techniques at home.
Key Metrics
Flying Chopsticks is a YouTube channel dedicated to Chinese cooking.
- Subscribers: 55.3K
- Average Video Length: Varies from 53 seconds to 8 minutes and 38 seconds
- Video Views: 3.8M
Content Focus
- Flying Chopsticks creates detailed Chinese cooking tutorials, focusing on traditional and easy-to-make recipes such as "How to cook Bok Choy/ Pak Choi" and "5 mins Chicken fried rice."
- The channel features a mix of short-form and long-form content, including quick recipes and in-depth cooking techniques, catering to various viewer preferences.
- Occasionally, Flying Chopsticks includes vlogs that provide a glimpse into the creator's daily life and cooking routines, adding a personal touch to the culinary content.
Grow your audience with Beacon
Some of the biggest creators are using Beacons to grow their online presence and engage with their audience. With features like a fully customized link-in-bio, email marketing, and an online store, creators can manage and monetize their content more effectively. Additionally, tools such as the auto-updating media kit and AI brand outreach help streamline their business operations, making it easier to secure brand deals and track income.