In this article, we will dive into the Top 10 Baking YouTubers, showcasing some of the most creative and popular channels out there. We'll highlight creators like Bigger Bolder Baking, Preppy Kitchen, CupcakeJemma, Rosanna Pansino, and How To Cake It, among others. Get ready to explore their unique styles and delicious recipes!
1. Bigger Bolder Baking
Who is Bigger Bolder Baking?
Gemma Stafford, the culinary mastermind behind Bigger Bolder Baking, joined YouTube on September 4, 2013. Known for her bold and creative baking recipes, Gemma has amassed a substantial following with over 2.77 million subscribers. Her channel features a wide array of content, from easy microwave recipes to more intricate baking projects, making baking accessible and fun for everyone.
For more about her channel, visit Bigger Bolder Baking.
Gemma Stafford, the creator behind Bigger Bolder Baking, is originally from Ireland but is currently based in Santa Monica, California.
Audience
The audience for Bigger Bolder Baking tends to be home bakers and cooking enthusiasts who appreciate both convenience and creativity in the kitchen. Specific examples include busy individuals who enjoy quick and easy microwave recipes like "5 Microwave Mug Meals" and beginners looking to master baking fundamentals through tutorials such as "Bold Baking Basics."
Key Metrics
Gemma Stafford's Bigger Bolder Baking channel boasts impressive statistics that highlight its popularity and engagement.
- Engagement Rate: 3.46%
- Subscribers: 2.77M
- Average Video Length: 8.77 Minutes
- Video Views: 303.72M
Content Focus
- Microwave Recipes: Gemma Stafford shares quick and easy microwave recipes, perfect for busy individuals looking for convenient baking solutions.
- Bold Baking Basics: Tutorials that cover fundamental baking techniques, making it easier for beginners to master essential skills.
- Seasonal and Holiday Recipes: Special recipes tailored for holidays and seasons, such as "Easy Panettone Recipe" and "Best Pumpkin Pie Recipe for LESS than $6!"
2. Preppy Kitchen
Who is Preppy Kitchen?
Preppy Kitchen, hosted by John Kanell, is a popular YouTube channel that joined the platform on January 22, 2016. Known for its engaging and educational cooking content, the channel has garnered over 5 million subscribers. For more about his channel, visit Preppy Kitchen.
Preppy Kitchen is based in Los Angeles, California, United States.
Audience
The audience for Preppy Kitchen tends to be a mix of family-oriented viewers and cooking enthusiasts who appreciate well-organized and diverse recipe content. Specific examples include parents looking for easy and delicious meals to prepare for their families, such as "EASY Air Fryer Recipes," and baking aficionados eager to try out new dessert ideas from playlists like "Amazing Chocolate Recipes."
Key Metrics
Preppy Kitchen, hosted by John Kanell, showcases impressive statistics that highlight its popularity and engagement.
- Engagement Rate: 3.71%
- Subscribers: 5.04M
- Average Video Length: 9.23 Minutes
- Video Views: 655.57M
Content Focus
- Recipe Tutorials: Preppy Kitchen offers step-by-step guides for a variety of recipes, from savory dishes like pasta and burgers to sweet treats like brownies and cookies.
- Specialized Playlists: The channel features curated playlists such as "EASY Air Fryer Recipes," "Amazing Chocolate Recipes," and "Breakfast Treats!" to help viewers find specific types of recipes easily.
- Short-form Videos: In addition to full-length tutorials, Preppy Kitchen also produces "Shorts," which are quick, engaging videos that provide fast recipes and cooking tips.
3. CupcakeJemma
Who is CupcakeJemma?
Jemma Wilson, known as CupcakeJemma, joined YouTube on June 25, 2013. She has since gained over 2.53 million subscribers by sharing cake-based recipes, decorating tips, and tutorials. For more about her channel, visit CupcakeJemma.
CupcakeJemma is based in Wandsworth, London, where she runs her bakery, Crumbs & Doilies.
Audience
The audience for CupcakeJemma tends to be a mix of home bakers and professional pastry chefs who are keen on mastering cake decorating techniques and trying out new recipes. Specific examples include individuals looking for detailed tutorials on creating intricate designs like the "Buttercream Masterclass" and those interested in seasonal treats such as the "Pumpkin Spice New York Cookie Recipe."
Key Metrics
Here are the key metrics for CupcakeJemma's YouTube channel:
- Engagement Rate: 3.71%
- Subscribers: 2.53M
- Average Video Length: 14.06 minutes
- Video Views: 294.47M
Content Focus
- Cake-Based Recipes and Tutorials: CupcakeJemma offers a variety of cake-based recipes, including classic bakes, cakes, and cupcakes, along with detailed how-to videos and decorating tips.
- Seasonal and Themed Baking: The channel features special recipes tailored for holidays and seasons, such as Halloween and Christmas, as well as popular baking trends and techniques.
- Behind-the-Scenes Content: Viewers get a glimpse into the operations of Crumbs & Doilies bakery, with behind-the-scenes videos that showcase the day-to-day activities and special projects at the bakery.
4. Rosanna Pansino
Who is Rosanna Pansino?
Rosanna Pansino, whose real name is Rosanna Pansino, joined YouTube on April 8, 2010. She is widely recognized for her baking show "Nerdy Nummies," which has garnered her over 14 million subscribers and 4.87 billion video views. For more about her channel, visit Rosanna Pansino.
Rosanna Pansino is based in the United States, specifically in Seattle, WA.
Audience
The audience for Rosanna Pansino tends to be a mix of younger viewers and geek culture enthusiasts who enjoy themed baking and cooking content. Specific examples include fans of her "Nerdy Nummies" series, where she creates recipes inspired by popular culture like "HOW TO MAKE A DISNEY PRINCESS SISTERS CAKE," and those who engage with her viral challenges and collaborations, such as "We Mixed EVERY Oreo Flavor Together into GIANT OREO."
Key Metrics
Rosanna Pansino's YouTube channel is a treasure trove of geeky-themed baking and cooking content.
- Subscribers: 14.6M
- Average Video Length: 20-30 minutes
- Video Views: 4.87B
Content Focus
Rosanna Pansino's YouTube channel offers a diverse range of content that keeps her audience engaged and entertained. Here are some of the key types of content she creates:
- Baking and Cooking Tutorials: Rosanna shares detailed recipes and step-by-step guides for creating a variety of baked goods and dishes, such as "We Mixed EVERY Oreo Flavor Together into GIANT OREO."
- Food Challenges and Taste Tests: She often participates in fun and engaging food challenges, like "We Tried Cakes From Around The World! ft iJustine!" which adds an element of excitement to her channel.
- DIY and Homemade Gourmet Snacks: Rosanna also explores making gourmet snacks at home, providing her audience with creative and delicious ideas, as seen in "I Tried Making BEST Homemade Gourmet Snacks."
5. How To Cake It
Who is How To Cake It?
Yolanda Gampp, the creative force behind How To Cake It, launched her YouTube channel on January 31, 2015. Known for her intricate and imaginative cake designs, Yolanda has captivated over 4.23 million subscribers with her detailed tutorials and unique edible creations. For more about her channel, visit How To Cake It.
How To Cake It is based in Toronto, Canada.
Audience
The audience for How To Cake It tends to be a mix of baking enthusiasts and creative cake decorators who enjoy detailed tutorials and imaginative cake designs. Specific examples include individuals looking to create novelty cakes like the "Watermelon Cake" and those interested in holiday-themed cakes such as the "Thanksgiving Turkey Cake."
Key Metrics
How To Cake It, hosted by Yolanda Gampp, is a YouTube channel dedicated to baking and creating novelty cakes.
- Subscribers: 4.23M
- Average Video Length: 8-9 minutes
- Video Views: 12M
Content Focus
- Novelty Cakes: How To Cake It specializes in creating imaginative and intricate novelty cakes, such as the "Watermelon Cake" and "Thanksgiving Turkey Cake."
- Live Baking Tutorials: The channel offers live baking sessions where viewers can follow along in real-time, enhancing the interactive experience.
- Themed Playlists: Organized playlists like "EPIC Holiday CAKES" and "Amazing Cakes Step By Step" make it easy for viewers to find specific types of content.
6. Emmymade
Who is Emmymade?
Emmymade, whose real name is Emmy Cho, is a culinary YouTube personality known for her engaging cooking videos and taste tests of foods from various countries. She launched her channel on November 11, 2010, and has since amassed over 3 million subscribers. For more about her channel, visit Emmymade.
Emmymade is based in the United States, having initially moved to Japan to be a teacher before starting her YouTube channel.
Audience
The audience for Emmymade tends to be diverse, with a significant interest in unique and exotic food content. Specific examples include viewers who enjoy taste tests of unusual foods like "Century Eggs" and those who are fascinated by military rations and MRE reviews, such as "Tasting a 1945 US Army Ration."
Key Metrics
Emmymade, hosted by Emmy Cho, is a popular YouTube channel known for its engaging cooking videos and taste tests.
- Subscribers: 3.04M
- Video Views: 789,065
Content Focus
- Taste Tests and Food Reviews: Emmymade explores unique and exotic foods from around the world, providing detailed taste tests and reviews. Examples include trying "Century Eggs" and "Tasting a 1945 US Army Ration."
- Recipes and Cooking Experiments: The channel features a variety of recipes and cooking experiments, such as "Ancient Pebble Bread Recipe - Cooking With Stones" and "How to Make CHEAP Ramen LUXURIOUS."
- Food Challenges and Cultural Insights: Emmymade engages in food challenges and offers cultural insights, often exploring the history and significance of the foods she tries, like "I Tested The BIGGEST TikTok Recipes of 2024."
7. Honeysuckle
Who is Honeysuckle?
Dzung Lewis, the culinary vlogger behind the Honeysuckle YouTube channel, joined the platform on June 9, 2009. Known for her engaging food-related content, she has amassed over 1.41 million subscribers and 146.25 million video views. For more about her channel, visit Honeysuckle.
Honeysuckle, a popular culinary YouTube channel, is based in the United States, specifically in California.
Audience
The audience for Honeysuckle tends to be culinary enthusiasts who enjoy exploring new and trendy recipes. Specific examples include viewers who are keen on testing viral TikTok recipes like "I Tested the MOST VIEWED TikTok Recipes 👀" and those interested in comparing professional and home kitchen gadgets, as seen in "I Tested Extreme PROFESSIONAL vs HOME Kitchen Gadgets! 🔪."
Key Metrics
Honeysuckle, hosted by Dzung Lewis, is a popular YouTube channel known for its engaging food-related content.
- Subscribers: 1.41M
- Average Video Length: 14-15 minutes
- Video Views: 146.25M
Content Focus
- Testing Viral Recipes: Honeysuckle frequently tests popular and viral recipes from platforms like TikTok, providing reviews and reactions to their success or failure.
- Cooking Challenges: The channel engages in various cooking challenges, such as testing extreme kitchen gadgets or attempting difficult recipes, adding an element of excitement and entertainment.
- Food Reviews: Honeysuckle also explores and reviews different food products and kitchen gadgets, offering insights and recommendations to her audience.
8. Maangchi
Who is Maangchi?
Maangchi, whose real name is Kim Kwang Sook, is a renowned YouTube personality known for her engaging Korean cooking videos. She launched her channel on April 3, 2007, and has since gained over 6.44 million subscribers. For more about her channel, visit Maangchi.
Maangchi is based in the United States, having originally been born in Yeosu, South Korea.
Audience
The audience for Maangchi tends to be a diverse group of Korean cuisine enthusiasts who appreciate detailed cooking tutorials and traditional recipes. Specific examples include viewers who enjoy making classic dishes like "Traditional Kimchi" and those who are keen on exploring vegetarian options such as "Simple Potato Pancake."
Key Metrics
Using Maangchi's YouTube channel, here are the key metrics:
- Subscribers: 6.44M
- Video Views: 5,431,315
Content Focus
- Traditional Korean Recipes: Maangchi offers detailed tutorials on classic Korean dishes such as "Traditional Kimchi" and "Korean meatballs with sauce (Wanja: 완자)," helping viewers recreate authentic flavors at home.
- Cooking Stories: The channel features engaging cooking stories that provide cultural insights and personal anecdotes, as seen in videos like "Hanwoo BBQ Feast With an Old Friend - Real Korean Cooking Stories."
- Vegetarian and Vegan Options: Maangchi also explores vegetarian and vegan Korean recipes, including dishes like "Korean temple style pan-cooked cucumbers (Oi-bokkeum: 오이볶음)" and "Soy Milk (Duyu: 두유)," catering to a diverse audience.
9. Laura in the Kitchen
Who is Laura in the Kitchen?
Laura Vitale, the culinary expert behind the YouTube channel "Laura in the Kitchen," joined the platform on January 15, 2010. Known for her approachable and diverse recipes, Laura has built a substantial following by sharing her passion for cooking with over 3.91 million subscribers. For more about her channel, visit Laura in the Kitchen.
Laura in the Kitchen is based in the United States.
Audience
The audience for Laura in the Kitchen tends to be home cooks and food enthusiasts who appreciate approachable and diverse recipes. Specific examples include individuals looking for easy and quick recipes like "Homemade Pizza" and those interested in baking delicious treats such as "Fudgy Brownies."
Key Metrics
Using Laura in the Kitchen, here are the key metrics:
- Subscribers: 3.91M
- Video Views: 6.9M
Content Focus
- Diverse Recipe Videos: Laura in the Kitchen offers a wide range of recipes, including desserts, sweets, breakfast items, appetizers, sides, entrees, soups, and salads.
- Live Cooking Sessions: The channel hosts live cooking sessions, allowing real-time interaction with viewers and providing an engaging, community-driven experience.
- Short-Form Content: Laura in the Kitchen utilizes YouTube Shorts to share quick recipes and cooking tips, making it easy for viewers to consume bite-sized content.
10. The Scran Line
Who is The Scran Line?
Nick, a graphic designer and pastry chef, launched his YouTube channel "The Scran Line" on March 21, 2012. The channel, which has amassed 554K subscribers, focuses on pastry design and offers two sweet treat recipes each week. For more about his channel, visit The Scran Line.
The Scran Line, managed by Nick, a graphic designer and pastry chef, is based in Australia.
Audience
The audience for The Scran Line tends to be baking enthusiasts and pastry design aficionados who enjoy detailed and creative dessert recipes. Specific examples include viewers looking for unique and visually appealing treats like "Rainbow Layer Cake" and those interested in quick, engaging content such as "How to Make Perfect Macarons" featured in the channel's Shorts.
Key Metrics
The Scran Line, managed by Nick, a graphic designer and pastry chef, is based in Australia.
- Subscribers: 554K
- Video Views: 1M
Content Focus
- Pastry Design and Sweet Treats: The Scran Line focuses on creating visually appealing and delicious pastry designs, including cakes, cookies, and cupcakes.
- Instructional Baking Videos: The channel offers detailed tutorials on baking techniques and tips, helping viewers master various dessert recipes.
- Quick, Engaging Content: Utilizing YouTube Shorts, The Scran Line provides quick and engaging videos that showcase easy-to-follow recipes and baking hacks.
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