Top 10 Korean Makeup Youtubers to Watch in 2025

Jessica Li
Chief of Staff

In this article, we'll dive into the Top 10 Korean Makeup YouTubers, showcasing the talents of creators like PONY Syndrome, Risabae, Ssin-nim, Lamuqe, and Sueddu. We'll explore their unique styles, tips, and the impact they've had on the beauty community.

1. PONY Syndrome

Who is PONY Syndrome?

Park Hye-min, widely known as PONY Syndrome, is a renowned South Korean make-up artist and beauty YouTuber. She launched her YouTube channel, PONY Syndrome, in 2015, quickly gaining a massive following for her innovative makeup tutorials and beauty tips. Over the years, she has amassed millions of subscribers, solidifying her status as a leading figure in the beauty community.

PONY Syndrome, a renowned South Korean make-up artist and beauty YouTuber, is based in South Korea.

Audience

The audience that tends to watch PONY Syndrome is primarily composed of young women interested in beauty and makeup, particularly those who follow the latest trends in Korean beauty. For example, many of her viewers are aspiring makeup artists looking to learn new techniques, as well as beauty enthusiasts who enjoy experimenting with innovative makeup styles.

Key Metrics

Based on the insights from vidIQ, here are some key statistics for the YouTube channel:

  • Subscribers: Not available
  • Average Video Length: Not available
  • Video Views: Not available

Content Focus

  • PONY Syndrome creates high-quality makeup tutorials that showcase innovative and artistic makeup looks, providing step-by-step guidance for viewers.
  • Her content includes detailed beauty tips and product reviews, helping her audience stay updated on the latest trends and best products in the beauty industry.
  • She also shares fashion advice and lifestyle content, offering a well-rounded perspective on beauty and personal style.

2. Risabae

Who is Risabae?

Risabae, whose real name is not publicly disclosed, is a prominent YouTube star known for her makeup tutorials and beauty content. She launched her YouTube channel, Risabae, on July 14, 2015, and has since garnered over 2.48 million subscribers. Her channel features a variety of content, including beauty tips, product reviews, and lifestyle videos, making her a well-rounded influencer in the beauty community.

Risabae is based in South Korea, where she continues to create and share her popular makeup tutorials and beauty content.

Audience

The audience that tends to watch Risabae is predominantly female, ranging from teenagers to adults in their 30s, who are keen on makeup and beauty tutorials. For instance, many of her viewers are interested in Korean beauty trends and celebrity makeup looks, often engaging actively in the comments to request specific makeup tutorials and product recommendations.

Key Metrics

Based on the insights from vidIQ, here are some key statistics for Risabae's YouTube channel:

  • Engagement Rate: 5.21%
  • Subscribers: 2.48M
  • Average Video Length: 16.13 minutes
  • Video Views: 358.54M

Content Focus

  • Risabae creates detailed makeup tutorials, offering step-by-step guides on various techniques and styles.
  • Her content includes artistic and themed makeup looks, showcasing her creativity and flair for concept makeup.
  • She engages her audience with fun and interactive makeup challenges, adding an entertaining twist to her beauty content.

3. Ssin-nim

Who is Ssin-nim?

Ssin-nim, a popular YouTube creator, joined the platform on May 07, 2008. With a focus on beauty, fashion, and underwear reviews, her channel has amassed 1.44 million subscribers and 465.99 million video views. You can explore her diverse content on her YouTube channel.

Ssin-nim is based in South Korea, where she continues to create and share her popular beauty, fashion, and lifestyle content.

Audience

The audience that tends to watch Ssin-nim is primarily composed of young adults and middle-aged individuals who are passionate about beauty, fashion, and lifestyle content. For example, many of her viewers are interested in detailed lingerie reviews and makeup tutorials, often engaging with her content to stay updated on the latest trends and product recommendations.

Key Metrics

Based on the insights from vidIQ, here are some key statistics for Ssin-nim's YouTube channel:

  • Engagement Rate: 2.14%
  • Subscribers: 1.44M
  • Average Video Length: 16.32 minutes
  • Video Views: 465.99M

Content Focus

  • Ssin-nim creates detailed beauty and fashion reviews, offering insights into the latest products and trends.
  • Her content includes comprehensive underwear reviews, providing honest feedback and recommendations.
  • She also shares engaging vlogs, giving her audience a glimpse into her personal life and experiences.

4. Lamuqe

Who is Lamuqe?

Lamuqe, a prominent YouTube star known for her beauty and makeup content, joined the platform in November 2011. With over 1.1 million subscribers, she has captivated audiences with tutorials on eyebrow mastery, lip makeup, and wavy hair. You can explore her diverse content on her YouTube channel.

Lamuqe, a prominent YouTube star known for her beauty and makeup content, is based in South Korea.

Audience

The audience that tends to watch Lamuqe is primarily composed of young women and teenagers who are passionate about beauty and makeup. For example, many of her viewers are interested in mastering specific makeup techniques like eyebrow shaping and lip makeup, often seeking detailed tutorials and product recommendations to enhance their skills.

Key Metrics

Lamuqe's YouTube channel offers a variety of beauty and makeup content.

  • Subscribers: 5

Content Focus

  • Lamuqe creates detailed makeup tutorials, focusing on techniques like eyebrow shaping and lip makeup.
  • Her content includes hair styling tutorials, such as achieving wavy hair looks.
  • She offers product reviews and recommendations, helping her audience stay updated on the latest beauty products.

5. Sueddu

Who is Sueddu?

Sueddu, a popular YouTube creator, joined the platform on October 07, 2012. Known for his engaging food content, Sueddu has amassed a significant following with 969K subscribers and 349 videos. You can explore his diverse content on his YouTube channel.

Sueddu, a popular YouTube creator known for his engaging food content, is based in South Korea.

Audience

The audience that tends to watch Sueddu is primarily composed of young adults and middle-aged individuals who are passionate about lifestyle, home decor, and personal development. For example, many of his viewers are interested in cooking videos and instructional courses on photography, often engaging with both long-form vlogs and short-form content like YouTube Shorts.

Key Metrics

Sueddu, a popular YouTube creator known for his engaging food content, has built a significant following on his platform.

  • Subscribers: 969K
  • Average Video Length: 15 minutes
  • Video Views: 1.1M

Content Focus

  • Sueddu creates visually appealing vlogs and routines, capturing daily life in a stylish and aesthetic manner.
  • His content includes cooking videos and home recipes, offering practical tips for living alone.
  • He also produces educational courses on videography and photography, helping viewers enhance their own content creation skills.

6. Daddoa

Who is Daddoa?

Sol Lee, known online as Daddoa, is a YouTube beauty enthusiast who began her channel on December 16, 2012. Her content primarily focuses on diet, beauty, and lifestyle tips, including popular videos like "How I Lost 30 lbs (No Gym)" and "Korean Quick Diet Tip." With over 1.13 million subscribers, Daddoa has become a significant figure in the beauty and lifestyle community.

Explore her content on her YouTube channel.

Sol Lee, known online as Daddoa, is based in South Korea, where she continues to create and share her beauty, diet, and lifestyle content on her YouTube channel.

Audience

The audience that tends to watch Daddoa is primarily composed of Korean-speaking women interested in beauty, diet, and lifestyle content. For example, many of her viewers are keen on weight loss tips like "How I Lost 30 lbs (No Gym)" and beauty tutorials such as "Photoshoot Makeup Tutorial + Tips," often engaging with both long-form and short-form videos to enhance their personal routines.

Key Metrics

Sol Lee, known online as Daddoa, is a YouTube beauty enthusiast who began her channel on December 16, 2012.

  • Subscribers: 1.13M
  • Average Video Length: 15 minutes
  • Video Views: 1.1M

Content Focus

  • Daddoa creates detailed diet and weight loss videos, such as "How I Lost 30 lbs (No Gym)" and "Korean Quick Diet Tip."
  • Her content includes beauty and skincare routines, offering tips on using Korean beauty products and maintaining a skincare regimen.
  • She produces makeup tutorials and Get Ready With Me (GRWM) videos, providing step-by-step guides and personal insights into her beauty routines.

7. Yoora Jung

Who is Yoora Jung

Yoora Jung, a social media star known for her self-titled YouTube channel, began posting content in January 2017. Her channel features a mix of lifestyle, study, K-pop, and fitness videos, attracting over 2.07 million subscribers. You can explore her diverse content on her YouTube channel.

Yoora Jung is based in the United States, currently residing in California, but she was born in Seoul, South Korea.

Audience

The audience that tends to watch Yoora Jung is primarily composed of young adults and students who are interested in lifestyle, study routines, and fitness challenges. For example, many of her viewers are college students who follow her study vlogs for motivation and K-pop fans who enjoy her content related to the genre.

Key Metrics

Yoora Jung's YouTube channel offers a diverse range of content, including lifestyle, study, K-pop, and fitness videos.

  • Subscribers: 2.07M
  • Average Video Length: 12-16 minutes
  • Video Views: 1,488,804

Content Focus

  • Yoora Jung creates engaging study vlogs and routines, offering motivation and tips for students.
  • Her content includes K-pop related videos, such as dance covers and fan experiences.
  • She produces fitness and workout routines, sharing her personal fitness journey and challenges.

8. Yoo's Beauty Diary

Who is Yoo's Beauty Diary?

Yoo's Beauty Diary, a popular YouTube channel, is run by Yoo Ah-in, whose real name is Uhm Hong-sik. The channel, which focuses on beauty and lifestyle content, was launched on December 16, 2012. You can explore Yoo's Beauty Diary on their YouTube channel.

Yoo's Beauty Diary, a popular YouTube channel, is based in Hannam-dong, Seoul, South Korea.

Audience

The audience that tends to watch Yoo's Beauty Diary is primarily composed of young adults and teenagers who are passionate about beauty and lifestyle content. For example, many of her viewers are interested in makeup tutorials and skincare routines, often engaging with her videos to stay updated on the latest beauty trends and product recommendations.

Key Metrics

TV YOO, a YouTube channel, focuses on bridging the gap between various genres and trends in music, dance, and style.

  • Subscribers: 1.39K
  • Average Video Length: 3 minutes
  • Video Views: 62K

Content Focus

Yoo's Beauty Diary creates a variety of engaging content for its audience. Here are some key types of content featured on the channel:

  • Makeup tutorials and skincare routines, offering step-by-step guides and product recommendations.
  • Fashion and style tips, showcasing the latest trends and how to incorporate them into everyday looks.
  • Vlogs and lifestyle content, providing a glimpse into Yoo Ah-in's personal life and experiences.

9. Sueddu

Who is Sueddu?

Sueddu, a popular YouTube creator known for his engaging food content, joined the platform on October 07, 2012. With a significant following of 969K subscribers, his channel features a variety of content, including cooking videos and home recipes. You can explore his diverse content on his YouTube channel.

Sueddu, a popular YouTube creator known for his engaging food content, is based in South Korea.

Audience

The audience that tends to watch Sueddu is primarily composed of young adults and middle-aged individuals who are passionate about lifestyle, home decor, and personal development. For example, many of his viewers are interested in cooking videos and instructional courses on photography, often engaging with both long-form vlogs and short-form content like YouTube Shorts.

Key Metrics

Sueddu, a popular YouTube creator known for his engaging food content, has built a significant following on his platform.

  • Subscribers: 969K
  • Average Video Length: 14 minutes
  • Video Views: 1.1M

Content Focus

  • Sueddu creates visually appealing vlogs and routines, capturing daily life in a stylish and aesthetic manner.
  • His content includes cooking videos and home recipes, offering practical tips for living alone.
  • He also produces educational courses on videography and photography, helping viewers enhance their own content creation skills.

10. YoonCharmi

Who is YoonCharmi?

Lamuqe, whose real name is not publicly disclosed, is a prominent YouTube star known for her beauty and makeup content. She joined the platform in November 2011 and has captivated audiences with tutorials on eyebrow mastery, lip makeup, and wavy hair. You can explore her diverse content on her YouTube channel.

YoonCharmi is based in South Korea, where she continues to create and share her beauty, makeup, and lifestyle content on her YouTube channel.

Audience

The audience that tends to watch YoonCharmi is primarily composed of young to middle-aged women who are passionate about beauty, makeup, and fashion. For example, many of her viewers are interested in makeup tutorials that promise to make them look younger, as well as diet stories and fashion hauls that offer practical tips and inspiration for their own routines.

Key Metrics

YoonCharmi, a prominent YouTube star known for her beauty and makeup content, has built a significant following on her platform.

  • Subscribers: 903K
  • Average Video Length: 15-22 minutes
  • Video Views: 2,568,469

Content Focus

  • YoonCharmi creates detailed makeup tutorials, focusing on techniques that promise to make viewers look younger and more vibrant.
  • Her content includes diet and fitness tips, sharing personal stories and practical advice for weight loss and maintaining a healthy lifestyle.
  • She produces fashion hauls and lookbooks, showcasing the latest trends and offering style inspiration for her audience.

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