In this article, we will explore the Top 10 Personal Finance YouTubers who are making waves in the financial world. We'll delve into the insights and strategies shared by creators like Graham Stephan, Andrei Jikh, The Financial Diet, Nate O'Brien, and Ryan Scribner. Stay tuned as we break down their unique approaches to personal finance.
1. Graham Stephan
Who is Graham Stephan?
Graham Stephan, a 34-year-old real estate investor and YouTube star, has been sharing his financial insights and experiences since joining the platform on December 25, 2016. Known for his frugality and credit card churning, Graham has amassed over 4.8 million subscribers by focusing on real estate, personal finance, and investing news. You can explore more about his journey and content on his YouTube channel.
Graham Stephan is based in California, where he manages rental properties in Los Angeles and San Bernardino County.
Audience
Graham Stephan's audience primarily consists of young adults and middle-aged individuals who are keen on real estate, personal finance, and investing. For instance, many of his viewers are aspiring investors in their 20s and 30s looking to replicate his success in real estate, while others are middle-aged professionals seeking advanced financial strategies to grow their wealth.
Key Metrics
Graham Stephan's YouTube channel offers a wealth of financial knowledge and has impressive statistics to back it up.
- Engagement Rate: 4.13%
- Subscribers: 4.88M
- Average Video Length: 15.53 minutes
- Video Views: 1.06B
Content Focus
- Graham Stephan creates content focused on real estate investing, sharing his personal experiences and strategies for success in the market.
- He offers detailed guides and tips on personal finance, emphasizing frugality and smart financial decisions to help viewers manage their money effectively.
- His channel also covers investing news and strategies, including insights into cryptocurrency and economic predictions, making complex topics accessible to a broad audience.
2. Andrei Jikh
Who is Andrei Jikh?
Andrei Jikh, a YouTube content creator known for his financial education and minimalism videos, joined the platform on March 24, 2017. His channel, which has amassed over 2.46 million subscribers, often features unique content that blends money management tips with card tricks. You can explore more about his journey and content on his YouTube channel.
Andrei Jikh is based in Las Vegas, Nevada, United States.
Audience
Andrei Jikh's audience primarily consists of young adults and middle-aged individuals who are keen on financial education and investment strategies. For example, many of his viewers are young professionals in their 20s and 30s looking to understand cryptocurrency and stock investments, while others are middle-aged individuals interested in passive income strategies and wealth management.
Key Metrics
Andrei Jikh's YouTube channel offers a wealth of financial knowledge and has impressive statistics to back it up.
- Engagement Rate: 3.66%
- Subscribers: 2.46M
- Average Video Length: 17.48 minutes
- Video Views: 313.56M
Content Focus
- Andrei Jikh creates content focused on finance, investing, and cryptocurrency, offering tutorials on stock market analysis and investment strategies.
- He provides insights on Bitcoin, Ethereum, and other cryptocurrencies, including security tips and market predictions.
- His channel also features personal finance tips, such as managing money, passive income ideas, and credit score improvement.
3. The Financial Diet
Who is The Financial Diet?
The Financial Diet, created by Chelsea Fagan, is a YouTube channel dedicated to rethinking relationships with money, culture, and class. Since joining on June 22, 2015, the channel has amassed over 1.18 million subscribers. You can explore more about their content on The Financial Diet.
The Financial Diet, a YouTube channel run by Chelsea Fagan, is based in New York City, NY, United States.
Audience
The Financial Diet's audience primarily consists of young adults and middle-aged individuals who are navigating financial decisions and cultural issues. For example, many of their viewers are millennials in their 20s and 30s looking for practical advice on budgeting and saving, while others are middle-aged professionals interested in discussions on socioeconomic issues and class dynamics.
Key Metrics
The Financial Diet's YouTube channel offers a wealth of financial knowledge and has impressive statistics to back it up.
- Engagement Rate: 3.53%
- Subscribers: 1.18M
- Average Video Length: 32.12 minutes
- Video Views: 148.52M
Content Focus
- The Financial Diet creates video essays and podcasts that delve into personal finance, budgeting, and money management tips.
- The channel explores economic and social issues, including discussions on consumer culture and class dynamics.
- Content also includes lifestyle advice aimed at improving financial literacy and self-improvement.
4. Nate O'Brien
Who is Nate O'Brien?
Nate O'Brien, whose real name is assumed to be Nate O'Brien, is a YouTube content creator known for his educational videos on productivity, financial advice, and personal development. He joined YouTube on December 31, 2016, and has since amassed over 1.3 million subscribers. You can explore more about his journey and content on his YouTube channel.
Nate O'Brien is based in Philadelphia, PA, United States.
Audience
Nate O'Brien's audience primarily consists of young adults and middle-aged individuals who are keen on personal finance, minimalism, and productivity. For example, many of his viewers are young professionals in their 20s and 30s looking to simplify their lives and improve their financial habits, while others are middle-aged individuals interested in adopting minimalist lifestyles and enhancing their productivity.
Key Metrics
Nate O'Brien's YouTube channel offers a wealth of financial knowledge and has impressive statistics to back it up.
- Subscribers: 1.3M
- Average Video Length: 20.41 minutes
- Video Views: 254,805
Content Focus
- Nate O'Brien creates content focused on personal finance strategies, including budgeting, saving money, and investing.
- He offers insights into minimalism and lifestyle changes, such as minimalist living and reducing phone addiction.
- His channel features productivity tips and habits, including daily routines and strategies for staying productive.
5. Ryan Scribner
Who is Ryan Scribner?
Ryan Scribner, who joined YouTube on October 7, 2016, is a content creator known for his educational videos on money and investing. His channel, which has amassed 833K subscribers, features a variety of topics including the best businesses to start, investing apps for beginners, and AI stocks. You can explore more about his journey and content on his YouTube channel.
Ryan Scribner is based in Upstate New York, United States.
Audience
Ryan Scribner's audience primarily consists of young adults and professionals who are keen on personal finance, investing, and entrepreneurship. For example, many of his viewers are aspiring entrepreneurs in their 20s and 30s looking for the best businesses to start, while others are professionals interested in leveraging investing apps and AI stocks to grow their wealth.
Key Metrics
Ryan Scribner's YouTube channel offers a wealth of financial knowledge and has impressive statistics to back it up.
- Subscribers: 833K
- Average Video Length: 14.18 minutes
- Video Views: 4M
Content Focus
- Ryan Scribner creates videos about business ideas and opportunities, such as "Top 5 Best Businesses To Start In 2025".
- He offers investing tips and strategies, including "Top 7 Best Investing Apps For Beginners (2025)".
- His content also covers financial advice and personal finance, like "How To Invest In The S&P 500 (Step By Step)".
6. Meet Kevin
Who is Meet Kevin?
Meet Kevin, whose real name is Kevin Paffrath, is a YouTube personality and real estate broker known for his financial advice and investment tips. He joined YouTube on September 21, 2010, and has since amassed over 2 million subscribers. You can explore more about his journey and content on his YouTube channel.
Meet Kevin, a YouTube personality and real estate broker, is based in the United States, with his first YouTube video discussing the condo market in Ventura, CA.
Audience
Meet Kevin's audience primarily consists of adults interested in finance, real estate, and investing, reflecting Kevin's professional background as a licensed financial advisor and real estate broker. For example, many of his viewers are parents or family-oriented individuals seeking financial advice to secure their family's future, while others are tech enthusiasts drawn to his reviews of gadgets like the Tesla Cybertruck.
Key Metrics
Meet Kevin, whose real name is Kevin Paffrath, is a YouTube personality and real estate broker known for his financial advice and investment tips.
- Subscribers: 2.02M
- Video Views: 119,310
Content Focus
- Meet Kevin creates content related to finance, real estate, and investment strategies, offering detailed analysis and practical advice.
- He covers political commentary and news analysis, providing insights into how these topics impact financial markets and personal investments.
- His channel also features personal development and productivity tips, including the use of AI to enhance efficiency and achieve financial goals.
7. Minority Mindset
Who is Minority Mindset
Minority Mindset, hosted by Jaspreet Singh, is a YouTube channel dedicated to financial literacy, investing, and entrepreneurship. Jaspreet Singh, who joined the platform on November 6, 2015, aims to make personal finance engaging and accessible through his videos. You can explore more about his journey and content on his YouTube channel.
Minority Mindset, hosted by Jaspreet Singh, is based in the United States.
Audience
Minority Mindset's audience primarily consists of adults in their 20s to 50s who are keen on financial literacy, investment strategies, and entrepreneurship. For example, many of the viewers are young professionals looking to build wealth through strategic investments, while others are aspiring entrepreneurs seeking practical advice on starting and growing their businesses.
Key Metrics
Minority Mindset, hosted by Jaspreet Singh, is a YouTube channel dedicated to financial literacy, investing, and entrepreneurship.
- Subscribers: 1.98M
- Average Video Length: 41.06 minutes
- Video Views: 1,305,870
Content Focus
- Minority Mindset creates content focused on financial literacy, offering practical advice on managing money, understanding credit, and building wealth.
- The channel provides investment strategies, including tips on stock market investing, real estate, and cryptocurrency.
- Jaspreet Singh also shares insights on entrepreneurship, guiding viewers on starting and growing their own businesses.
8. Your Rich BFF
Who is Your Rich BFF?
Your Rich BFF, whose real name is Vivian Tu, is a financial literacy advocate and content creator who joined YouTube on May 12, 2021. An ex-Wall Street trader, Vivian has been recognized in Forbes 30 under 30 and Forbes Top Creators lists. Her channel aims to help viewers become financially literate and achieve financial success. You can explore more about her journey and content on her YouTube channel.
Your Rich BFF, a financial literacy advocate and content creator, was born in Baltimore, Maryland, and pursued her education in Chicago, Illinois.
Audience
Your Rich BFF's audience primarily consists of young adults and professionals who are keen on financial literacy and career development. For example, many of her viewers are recent college graduates looking for advice on managing student loans and negotiating their first salaries, while others are mid-career professionals interested in optimizing their credit scores and exploring real estate investments.
Key Metrics
Your Rich BFF, whose real name is Vivian Tu, is a financial literacy advocate and content creator who joined YouTube on May 12, 2021.
- Subscribers: 962K
- Video Views: 478K
Content Focus
- Your Rich BFF creates financial literacy content, including personal finance tips, investing strategies, and career advice.
- Her channel features practical money-saving tips, such as how to save big on Black Friday and understanding hidden costs like the tampon tax.
- She also offers lifestyle and career development advice, including negotiating salaries and optimizing credit scores.
9. Marko - WhiteBoard Finance
Who is Marko - WhiteBoard Finance?
Marko, the creator behind WhiteBoard Finance, joined YouTube on October 29, 2017, with a mission to provide actionable content that helps viewers create financial wealth. His channel covers a range of topics including personal finance, stock market investing, real estate investing, and entrepreneurship. You can explore more about his journey and content on his YouTube channel.
Marko, the creator behind WhiteBoard Finance, is based in the United States.
Audience
Marko's WhiteBoard Finance channel attracts a diverse audience of adults ranging from their 20s to 50s who are keen on financial education and investment opportunities. For instance, many of his viewers are young professionals looking to understand stock market basics, while others are seasoned investors interested in advanced topics like options trading and Bitcoin investments.
Key Metrics
Marko's WhiteBoard Finance YouTube channel offers a wealth of financial knowledge and has impressive statistics to back it up.
- Subscribers: 999K
- Average Video Length: 19 minutes
- Video Views: 8.6M
Content Focus
- Marko creates educational content on personal finance, offering actionable advice on managing money, budgeting, and saving.
- His channel features in-depth tutorials on stock market investing, including beginner guides and advanced strategies like options trading.
- Marko also covers real estate investing, providing insights into property investment, market analysis, and practical tips for aspiring real estate investors.
10. Two Cents
Who is Two Cents?
Nate O'Brien, a YouTube content creator known for his educational videos on productivity, financial advice, and personal development, joined the platform on December 31, 2016. His channel has since amassed over 1.3 million subscribers, offering a wealth of financial knowledge and personal growth strategies. You can explore more about his journey and content on his Two Cents YouTube Channel.
Two Cents, an educational show about personal finance created by Philip Olson and Julia Lorenz-Olson, is based in the United States and operates from their financial planning firm "THE ART OF FINANCE," dedicated to entrepreneurs and artists.
Audience
Two Cents' audience primarily consists of adults interested in personal finance, investing, and smart shopping. For example, many viewers are young professionals seeking advice on investing basics and behavioral finance, while others are parents looking for family finance tips to manage household budgets effectively.
Key Metrics
Two Cents, an educational show about personal finance created by Philip Olson and Julia Lorenz-Olson, offers valuable insights into managing money effectively.
- Subscribers: 771K
- Average Video Length: 6 minutes 14 seconds
- Video Views: 4.5M
Content Focus
- Two Cents creates educational content on personal finance, covering topics such as investing basics, behavioral finance, and smart shopping.
- The channel offers practical advice on career development and work-related financial decisions, helping viewers navigate their professional lives effectively.
- Two Cents also features videos on smart shopping strategies, providing tips on how to make informed purchasing decisions and save money.
Grow your audience with Beacons
Some of the biggest creators are using Beacons to grow their online presence and streamline their business operations. With features like fully customized link-in-bio, email marketing, and online stores, creators can engage their audience more effectively and monetize their content seamlessly. Additionally, tools such as auto-updating media kits and AI brand outreach help them secure brand deals and manage their income efficiently.
